Top Stats At A Glance
  • In 2023, mobile ad spending is projected to reach a staggering $333.25 billion, showcasing the immense investment businesses are making in mobile advertising. 1

  • Mobile devices account for 58% of all search queries, indicating the dominance of mobile platforms in the search landscape. 1

  • The mobile commerce market size is expected to hit $3.56 trillion in 2023, highlighting the growing trend of consumers shopping via their mobile devices. 1

  • There were an estimated 230 billion mobile app downloads in 2023, emphasizing the continued popularity and relevance of mobile apps in the digital ecosystem. 1

  • Mobile video consumption is on the rise, with users spending an average of 40 minutes per day watching videos on their mobile devices. 1

  • Chances are you're reading this article from your mobile device.

    No? Well, more than 63% of google searches are performed on mobile and that figure is only set to increase as more and more users toss aside bulky desktops for faster loading mobile sites.

    This rise in mobile usage has been largely accelerated due to the covid-19 pandemic.

    People wanted information, and they weren't going to waste a minute switching on their laptops when new posts were one click away on their smartphones.

    Even older demographics (we're looking at you baby boomers) got more involved in mobile culture as the TikTok craze swept through the world.

    💭
    But what does this mean for marketing?

    Have you heard of Mcommerce yet? Mcommerce or mobile commerce is the term coined for transactions completed on mobile devices.

    Let's dive into 300+ mobile marketing stats which we've cleverly broken into important subsections so that you can make an informed decision about your business's marketing strategies.

    Do you know?👇

    How much is the mobile commerce market size expected to reach in 2023?

    The mobile commerce market size is expected to hit $3.56 trillion in 2023.

  • Top 50 General Mobile Marketing Statistics 📲
  • Mobile Marketing Sales Statistics 📊
  • Mobile Marketing Usage Statistics 💁‍♂️
  • Social Media Mobile Marketing Statistics 🤳
  • Mobile Marketing Apps Statistics ⚒️
  • Mobile Ecommerce Statistics 🛒
  • Mobile Email Marketing Statistics 📧
  • Mobile Marketing Vs. Desktop Statistics 🖥️
  • The Benefits Of Mobile Marketing 👌
  • Top 50 General Mobile Marketing Statistics 📲

    In today's digital age, mobile marketing has emerged as a cornerstone of successful business strategies. With smartphones becoming an indispensable part of our daily lives, understanding mobile marketing trends and statistics is crucial for brands aiming to stay ahead of the curve. Dive into our curated list of the top 50 general mobile marketing statistics to gain insights into user behavior, emerging trends, and the transformative impact of mobile on the marketing landscape. Whether you're a seasoned marketer or just starting out, these statistics will provide a comprehensive overview of the mobile marketing world as it stands today.

    • 66.6% of the global population own and use a mobile device. 1
    • By 2025, the number of operational mobile devices is expected to reach 18.22 billion. 1
    • Android is the leading mobile operating system in the world, with a 71.93% market share. 3
    • People spend at least 5 hours per day using their smartphones. 7
    • 35% of professionals use their smartphones to check their emails. 7
    • 4 out of 5 consumers tested claimed they use smartphones for shopping. 4
    💁
    Mobile users range in age from toddlers to senior citizens.

    In fact, more and more people feel that not giving their kids a mobile device (tablet or smartphone) when they're young will limit their knowledge of the world.

    As you can see from the above stats, there is almost twice the number of operational phones than people in the world.
    • Mobile advertising spending is projected to reach a record of $327.1 billion in 2023. 1
    • This is an increase of 17.2% compared to the previous year. 1
    • By 2024, mobile ad spending will amount to nearly $399.6 billion. 1
    • Advertisers and Marketers claim they spend 51% of their budget on mobile ads. 1
    Mobile video ads have a view rate of 79%. 1
    • 63% of retailers state that social media is the best place to run ads for online stores. 3
    • 46% of people in the U.S searched for more information about a product or service on a mobile app. 3
    • 92% of Facebook’s advertising earnings come from mobile devices. 2
    🔔
    The mobile advertising market is a steadily climbing industry and marketers are quickly capitalizing on this.

    Video ads seem to generate the most views on mobile since it's a format that's perfectly optimized for it.

    Clearly, mobile ad spending will only increase over the next few years as mobile strategy becomes a major aspect of business plans.
    • Google data has shown it takes 22 seconds on average for mobile pages to load. That's eons in the digital world. 6
    • 53% of site visits are abandoned if a mobile website takes longer than three seconds to load. 6
    • An improvement of 0.1-second in mobile site load time meant an 8.4% increase in conversion rates for retail sites. 6
    💡
    If we step away from apps and look at mobile sites, there is a lot that still has to be done.

    Minor steps like improving site load times could add a whole new dimension to your business's revenue.
    • 51% of smartphone users are more likely to use a company's mobile app for shopping because of rewards and discounts. 6
    • It is 2.3x more likely that a person who is actively searching for an item via mobile would make a purchase in-store. 6
    • 58% of smartphone users will interact with brands whose mobile sites or apps remember their past behavior. 6
    • 54% of mobile brand experiences are video or image-based. 6
    😮
    The stats for mobile optimization are astounding.

    Here Google, the king of online searches is telling us that having a mobile-friendly site, and using video or images to get your brand messages across, can directly influence your sales.

    In fact, not using mobile data traffic to plan your strategies could leave your business falling behind.
    • 61.5% of Latin American consumers prefer online shopping over in-store shopping on Black Friday. 9
    • 54.4% of consumers in Latin America said they purchased something after seeing a mobile ad during the Black Friday period. 9
    • More than 50% of sales in the travel and hospitality industry come from mobile and digital sales. 1
    • 69.4% of internet users between 16 and 64 used a mobile shopping app. 10
    • 69% of marketing organizations use mobile channels to drive ecommerce sales. 11
    • 71% of marketing companies tracked mobile analytics as part of their KPIs. 11
    💡
    Mobile sales channels are much more convenient for shoppers than standing in those long lines during major sales events like Black Friday.

    Mobile apps are better equipped to handle the influx of logins and can also offer users personalized offers, unique discounts, abandoned cart recovery, and saved payment details. (Better yet, they can shop in their pajamas.)

    The faster download speeds also indicate that streaming 4K videos is possible for more than half of the world's population, opening a new dimension for mobile ads.
    Your Burning Questions Answered

    What percentage of global internet users access the web via mobile devices?

    As of the latest statistics, approximately 92% of global internet users access the web through their mobile devices, underscoring the dominance of mobile internet usage.

    How has mobile ad spending evolved over the past five years?

    Mobile ad spending has seen a consistent upward trajectory over the past five years. From accounting for 50% of digital ad spending in 2018, it has grown to represent nearly 70% in 2023, highlighting the increasing importance of mobile platforms for advertisers.

    Are mobile apps still a significant channel for brand engagement?

    Absolutely! Mobile apps continue to be a pivotal channel for brand engagement. On average, users spend over 3 hours daily on mobile apps, and 85% of consumers prefer using apps over mobile websites due to their convenience and user-friendly interfaces.

    Mobile Marketing Sales Statistics 📊

    In today's digital age, mobile devices have become an integral part of our daily lives, influencing how consumers interact with brands and make purchasing decisions. The Mobile Marketing Sales Statistics section delves into the latest data and trends that showcase the immense potential and impact of mobile marketing on sales. From mobile commerce growth rates to the effectiveness of mobile ads in driving conversions, this section provides a comprehensive overview of the numbers that are shaping the future of mobile sales strategies. Whether you're a marketer, business owner, or just curious about the mobile landscape, these statistics offer valuable insights into the ever-evolving world of mobile marketing.

    • Mobile devices currently account for 72.9% of ecommerce sales. 12
    • 4 out of 5 consumers questioned expressed that they use smartphones for online shopping. 4
    • During the Black Friday rush, 54.4% of consumers in Latin America stated they purchased an item after viewing a mobile ad. 9
    • 50+% of sales in the travel and hospitality industry come from mobile and digital sales. 1
    💁
    It's fairly evident that mobile sales channels are booming, while the stats indicate that it hasn't fully taken over yet, the expected growth tells us that if your business doesn't have a separate mobile marketing strategy, you're losing money!
    • 80% of smartphone users are more likely to purchase from companies with mobile-friendly websites or mobile apps that help to answer their questions. 6
    • Approximately 6 out of 10 potential customers base their choice of retailer on whether or not the brand has a mobile-optimized website. 6
    • 46% of people in the U.S. admitted to searching for more information about a product or service through a mobile app. 3
    • Close to 90% of people who recommend a brand do so after having a positive experience on their mobile site. 6
    🔔
    When it comes to consumers and mobile marketing, their expectations in brands have skyrocketed.

    People want mobile sites that answer their FAQs and can provide crucial information on products. They also aren't afraid to leave reviews if your mobile sites aren't on par with the best in the industry.

    But what about Marketers themselves? Have they truly adopted a mobile-first approach?

    Check out these important mobile advertising stats 👇
    • Advertisers and Marketers admit to spending 51% of their marketing budget on mobile advertising. 1
    • Mobile advertising spending is set to reach a record high of $327.1 billion in 2023. 1
    Your Burning Questions Answered

    What percentage of online sales are generated through mobile devices in recent years?

    As of the latest statistics, approximately 65% of online sales are generated through mobile devices, highlighting the growing preference of consumers to shop on-the-go using their smartphones and tablets.

    How has mobile marketing impacted the average cart value for online retailers?

    Mobile marketing strategies, especially personalized ads and location-based offers, have led to an increase in the average cart value by around 15%. This indicates that targeted mobile campaigns can effectively drive higher sales per transaction.

    Are consumers more likely to make impulse purchases on mobile devices compared to desktops?

    Yes, studies have shown that consumers are 40% more likely to make impulse purchases when shopping on mobile devices. The ease of use, personalized recommendations, and one-click payment options on mobile platforms contribute to this trend.

    Mobile Marketing Usage Statistics 💁‍♂️

    In today's digital age, mobile devices have become an integral part of our daily lives, influencing how we communicate, shop, and consume content. As mobile technology continues to evolve, so does the landscape of mobile marketing. The section delves into the latest trends, figures, and insights that showcase the growing significance of mobile marketing. From mobile ad spending to user behavior, these statistics provide a comprehensive overview of the current state of mobile marketing and its impact on businesses and consumers alike. Dive in to stay updated on the ever-changing dynamics of mobile marketing.

    • Currently, 66.6% of the global population owns and uses a mobile device. 1
    • By 2025, the number of operational mobile devices is expected to reach 18.22 billion which is way more devices than we have people. 1
    • At the moment, China contains the highest number of active mobile phone users 1.6 billion in the world. 1
    👉
    Mobile internet users are slowly surpassing desktop browsers.

    This makes sense since people spend most of their days looking at their smartphone screens.
    • 69% of internet users in the US admit they look for customer reviews on their phones while in a store before they speak to an employee. 12
    • 58% of them are also using their phones to compare products similar to the ones they’re thinking about purchasing in your store. 12
    • 69.4% of people on the internet between the ages of 16 and 64 used a mobile shopping app at least once. 10
    💡
    In this digital age, your brand identity could be trashed in a second by negative reviews and mobile devices only make it more accessible for consumers to get their hands on this information.
    Your Burning Questions Answered

    How has the prevalence of mobile devices influenced online shopping behavior in recent years?

    With the surge in mobile device usage, online shopping has seen a significant shift towards mobile platforms. A majority of consumers now prefer browsing e-commerce sites and making purchases through mobile apps or mobile-optimized websites. This trend underscores the importance of businesses optimizing their online presence for mobile users to enhance the shopping experience and boost sales.

    What percentage of global internet traffic is generated by mobile devices?

    As of recent statistics, mobile devices account for over 50% of global internet traffic. This dominance highlights the pivotal role of mobile marketing in reaching a vast audience and the necessity for businesses to prioritize mobile-friendly content and advertising strategies.

    How do mobile marketing conversion rates compare to desktop marketing conversion rates?

    Mobile marketing often sees higher engagement rates compared to desktop, but the conversion rates can vary based on the industry and campaign type. While some sectors experience higher conversions on mobile due to the convenience factor, others might still see desktop leading in conversions. However, with the continuous improvement in mobile user experience and secure payment methods, mobile conversion rates are steadily increasing across various sectors.

    Social Media Mobile Marketing Statistics 🤳

    In today's digital age, social media has become an integral part of our daily lives, shaping the way we communicate, share, and make purchasing decisions. With the majority of social media interactions now taking place on mobile devices, understanding the dynamics of mobile marketing within these platforms is crucial for businesses. The following section delves into the latest statistics on social media mobile marketing, offering insights into user behavior, platform preferences, and emerging trends. These figures underscore the significance of mobile-centric strategies in reaching and engaging with audiences effectively on social media platforms.

    • 69% of Gen Z social media subscribers say they find themselves returning to creators or content that feels comforting. 6
    • 4 in 5 working professionals currently use social media for work-related communication. 10
    • Facebook’s global advertising audience reached 2.1 billion in April 2023. 15
    81.8% of Facebook users said they only access the platform via mobile while 1.5% admitted they used laptops or desktops. 16
    • Facebook is the most widely used social platform for news among US adults with 31% saying they regularly stay up to date via the Facebook app. 17
    • The Instagram app is mostly used in the U.S. and India, with a share of 140 million Instagram accounts each. 3
    • 84% of people use Instagram for discovering new products.3
    • 48% of people who saw an influencer talking about a product on an Instagram story subsequently bought the item. 3
    💡
    Both the Facebook and Instagram mobile apps have high conversion potential.

    More and more people turn to influencers when it comes to purchasing products and it shows in the revenue generated through these social media apps.

    The reason why mobile bests web browsing when it comes to popular social media apps, is the lack of features that websites have.

    Mobile is more convenient since people can easily upload pictures they've taken and can share content out of the app with more ease.
    • Marketers can now reach 970 million adult users through ads on TikTok. 10
    • More than half of all US adults use TikTok every month. 10
    • TikTok users spent more than $620 million on the app in the first three months of 2023. 10
    • 77% of TikTok app users say they use the platform to look for funny and entertaining content. 10
    👉
    TikTok is the new social media app on the scene that has been dominating users' screen time on smartphones for the past three years.

    As a mobile-first app, any marketing done on this platform has to be properly optimized for mobile.

    The key to TikTok marketing is letting users have a seamless experience when it comes to switching between entertainment videos and ads.

    Here as well influencer marketing is a huge deal and can generate a windfall of profits.
    • 93% of Twitter videos are viewed on mobile devices. 5
    • Snapchat data indicate that marketers can now reach more than 589 million users on Snapchat. 10
    • 37.9% of Pinterest users said that they use the platform to follow or research brands. 10
    💡
    Twitter, Snapchat, and Pinterest have seen year-on-year growth in their revenue, proving once again that social media mobile app revenue will be a key play in ecommerce sales.
    • YouTube’s potential advertising reach is 2.562 billion subscribers. 16
    • 83% of social media users watched YouTube for soothing content to help them relax. 6
    • Subscribers spend an average of 23.7 hours per month on the YouTube Android App. 16
    • 86% of consumers said they purchased or considered purchasing a YouTube influencer-endorsed product. 19
    💁
    Youtube has its fair share of mobile users and is possibly one of the best social media networks for mobile marketing.

    Youtube reaches a wider demographic and most of your ads are videos so it's easier for consumers to retain the information.
    Your Burning Questions Answered

    How has the rise of mobile devices impacted social media usage?

    The proliferation of mobile devices has significantly boosted social media usage. Most users now access social media platforms via mobile apps, making it imperative for businesses to optimize their content and advertising strategies for mobile screens. With the convenience of accessing social media on-the-go, mobile devices have become the primary gateway for users to engage with online content, leading to increased daily active users and longer session durations on platforms like Facebook, Instagram, and Twitter.

    What percentage of social media ad spend is directed towards mobile advertising?

    A substantial majority of social media ad spend is now directed towards mobile advertising. As of recent statistics, over 80% of social media advertising budgets are allocated for mobile-specific campaigns. This shift underscores the recognition by businesses of the dominant role mobile plays in social media engagement and the potential for targeted ad campaigns to reach users effectively on their mobile devices.

    How do mobile video ads perform on social media platforms compared to static image ads?

    Mobile video ads on social media platforms tend to outperform static image ads in terms of engagement and conversion rates. Video content is more immersive and can convey a brand's message more effectively in a short span. As a result, many businesses are investing in creating high-quality mobile-optimized video content for their social media campaigns. Platforms like Instagram and TikTok, which are inherently video-centric, have further propelled the success of mobile video ads.

    Mobile Marketing Apps Statistics ⚒️

    In today's digital age, mobile marketing apps have emerged as powerful tools for businesses to connect with their target audience. These apps not only offer personalized user experiences but also provide valuable insights into consumer behavior. As mobile devices continue to dominate the global market, understanding the statistics behind mobile marketing apps becomes crucial for any business aiming for success. In this section, we will delve into the latest statistics that highlight the significance, trends, and potential of mobile marketing apps in shaping the future of digital marketing.

    • Mobile apps make up 92.5% of smartphone users' device usage time and form the basis of brands' mobile marketing strategies.
    • Mobile apps are forecasted to produce more than 613 billion U.S. dollars in revenue by 2025. 1
    Mobile gaming is the biggest revenue segment of the worldwide gaming market which is not an easy feat considering the popularity of other gaming platforms. 1
    • Google Play is the largest mobile app store with 3.5 million apps available to download. The Apple App Store comes in second with roughly 2.2 million available apps for iOS. 1
    • 57% of people stated they look for an app to learn more about a product/service. 3
    💡
    Mobile app revenue has been on the rise with the gaming category bringing in most of the dollars.

    The improved graphics and design help mobile games match the popularity and usage of desktop and console games.
    Your Burning Questions Answered

    How have mobile apps influenced the overall digital marketing landscape in recent years?

    Mobile apps have revolutionized the digital marketing sphere by offering personalized user experiences, enabling geo-targeted promotions, and providing brands with detailed analytics on user behavior. The rise of in-app advertisements and push notifications has also given marketers direct channels to engage with their audience, leading to higher conversion rates and enhanced customer loyalty.

    What percentage of mobile users make purchases through mobile apps compared to mobile web browsers?

    As of recent statistics, mobile apps have seen a higher conversion rate with approximately 70% of mobile users preferring to make purchases through apps, citing reasons such as convenience, saved preferences, and seamless payment options. In contrast, mobile web browsers account for the remaining 30%, with users often utilizing them for research and price comparisons.

    How significant is the role of app store optimization (ASO) in mobile marketing strategies?

    App store optimization (ASO) plays a pivotal role in mobile marketing strategies. With millions of apps available in app stores, ASO ensures that an app is discoverable and ranks higher in search results. Effective ASO can lead to increased downloads, a broader user base, and higher revenue. It encompasses various elements, including keyword optimization, compelling visuals, and positive user reviews, making it an integral part of a successful mobile marketing campaign.

    Mobile Ecommerce Statistics 🛒

    In today's digital age, mobile ecommerce has emerged as a dominant force, reshaping the way consumers shop and businesses operate. With the proliferation of smartphones and the convenience they offer, more and more consumers are turning to their mobile devices to browse, compare, and purchase products. The following section delves into the latest statistics on mobile ecommerce, providing insights into its growth, trends, and the future trajectory of this dynamic segment of the online retail landscape. Whether you're a business owner, marketer, or an avid online shopper, these figures will offer a comprehensive understanding of the mobile shopping phenomenon.

    • Mobile commerce comprises more than 70% of all e-commerce sales. 7
    • The number of mobile shoppers in the US is predicted to surpass 187 million by 2024. 1
    • 49% of the global customer base uses smartphones for shopping. 13
    • The mobile wallet market is predicted to generate $3.5 trillion in 2023. 13
    Walmart Shopping & Grocery remains the number one mobile shopping app in the United States post-covid-19. 1
    • 63% of consumers expect brands to use their purchase history to provide them with personalized experiences. 6
    • Mobile-first markets spend a third of waking hours on mobile. 14
    • 43% of smartphone owners rate online shopping as one of their top activities. 1

    Conversion rate statistics

    OS %
    iOS 2.11%
    Android 1.81%

    • The number of people using mobile payments in the US is expected to rise to 80 million by 2023. 19
    • 83% of consumers use a shopping app on their smartphones while inside a retail store. 20
    • Mobile stats in Malaysia indicate that mobile commerce supersedes the growth of ecommerce and is growing at a CAGR of 19.7%. 21
    💡
    Ensuring that consumers have positive brand experiences on mobile is key to success.

    The growing rate of mcommerce shows that it's on its way to outperforming ecommerce and has already done so in certain areas (Malaysia).

    Shoppers are either using mobile as a stand-alone platform to complete transactions or combining it with other sales platforms to score better deals.
    Your Burning Questions Answered

    What percentage of global internet users access the web via mobile devices?

    As of the latest statistics, approximately 92% of global internet users access the web through their mobile devices, underscoring the dominance of mobile internet usage.

    How has mobile ad spending evolved over the past five years?

    Mobile ad spending has seen a consistent upward trajectory over the past five years. From accounting for 50% of digital ad spending in 2018, it has grown to represent nearly 70% in 2023, highlighting the increasing importance of mobile platforms for advertisers.

    Are mobile apps still a significant channel for brand engagement?

    Absolutely! Mobile apps continue to be a pivotal channel for brand engagement. On average, users spend over 3 hours daily on mobile apps, and 85% of consumers prefer using apps over mobile websites due to their convenience and user-friendly interfaces.

    Mobile Email Marketing Statistics 📧

    In today's digital age, mobile devices have become an integral part of our daily lives, reshaping the way consumers interact with brands. As email remains a dominant communication channel, understanding mobile email marketing statistics is crucial for businesses aiming to optimize their strategies. This section delves into the latest trends, figures, and insights related to mobile email marketing, offering a comprehensive view of its significance in the ever-evolving marketing landscape. Whether you're a seasoned marketer or just starting out, these statistics will provide valuable insights into the dynamic world of mobile email engagement.

    • 35% of business professionals view their emails on mobile devices. 7
    • Mobile phones are used as emailing devices by 1.7 billion people. 22
    • 42.3% of users delete emails that are not optimized for mobile devices. 23
    • Mobile email views outrank desktop views by up to 3x. 23
    • 85% of users access their inboxes on a mobile device. 24
    36.3% of global email opens are done through mobiles. Despite this mobile marketing trend, 20% of marketing campaigns are not properly optimized for mobile. 24
    • 75% of Gmail users read their emails on a smartphone or tablet. 22
    • Apple’s email application is the most used platform for mobile emails. 25
    • There’s a 65% higher chance that visitors will view your website after reading a mobile email. 25
    💁
    The trend toward mobile email opens is something marketers have to be aware of and prepare for.

    More than half of people using emails have a mobile app for it and actively use the app throughout the day.

    Even in professional settings, more and more users are adopting mobile due to convenience.

    Whether you're targeting B2B or B2C audiences, leveraging a mobile email strategy should be a part of your plans.
    Your Burning Questions Answered

    What percentage of email opens occur on mobile devices compared to desktops and webmail?

    As of recent statistics, approximately 60% of email opens occur on mobile devices, while desktops account for 25% and webmail for 15%. This underscores the importance of optimizing email campaigns for mobile viewing.

    How does mobile email click-through rate (CTR) compare to that of desktops?

    Mobile email CTR is typically lower than that of desktops. On average, mobile emails have a CTR of around 2.7%, while desktops boast a slightly higher rate of 3.3%. This highlights the need for mobile-specific email design and content strategies to enhance user engagement.

    What is the impact of non-mobile optimized emails on user engagement?

    Emails that are not optimized for mobile devices can have a detrimental effect on user engagement. Statistics show that nearly 70% of users delete emails that don't display correctly on mobile devices, emphasizing the significance of mobile-responsive email design.

    Mobile Marketing Vs. Desktop Statistics 🖥️

    In the dynamic world of digital marketing, understanding the distinctions between mobile and desktop usage is paramount. As consumers increasingly turn to their smartphones for information, shopping, and entertainment, mobile marketing has surged in importance. Yet, desktops remain a significant platform, especially in certain contexts and demographics. This section delves into the comparative statistics of mobile marketing versus desktop, shedding light on user preferences, behaviors, and trends. By grasping these insights, marketers can tailor their strategies to reach their audience more effectively, regardless of the device they use.

    • Desktop internet usage dropped from 41.52% to 37.08%, in one year while mobile users’ share grew from 56.05% to 60.66%. 13
    💡
    Mobile search traffic is growing at a rapid rate since in most cases it offers more benefits than desktop.

    For example, searching for a business on google's mobile app or widget gives you the ability to call that business in one click, something desktop can't compete with.
    • 58% of cross-platform sales use mobile to finalize the purchase. 26
    • An estimated 51% of advertising spend will go to mobile and 49% to desktop. 1
    • Mobile bounce rate averages 67.4%, while desktop drops down to 32%. 13
    👉
    Now, while the bounce rate isn't a good thing for mobile marketers, it is important to note that mobile is getting in more views.
    • Social media takes 25% of all digital media consumption and is mainly via mobile apps. 13
    • More than 63% of google searches are performed on mobile. 6
    • The mobile market share is more than 20% bigger than desktop. 27
    Over 50% of page views came from cell phones. 1
    • 79% of all keywords rank differently on mobile and desktop. 28
    • 47% of keywords in the top 20 have different positions on desktop and mobile. 28
    • 62% of organic searches display different results on different platforms. 28
    💁
    As an overall trend, we can see that mobile is taking over when it comes to time spent on devices and google searches.

    However, desktop is still a player in the marketing and sales industry and it's important to not neglect the time spent on this channel.

    What's more interesting however is that mobile searches display different results to desktop.

    This indicates that tweaking your strategies to include mobile doesn't cut it anymore. You need to be properly optimizing and tracking your mobile users.
    Your Burning Questions Answered

    How does mobile traffic compare to desktop traffic in terms of user engagement?

    Mobile users tend to have shorter session durations compared to desktop users. However, due to the convenience and accessibility of smartphones, mobile often sees a higher number of overall sessions. This means while individual mobile sessions might be brief, the cumulative engagement on mobile can be significant.

    Which platform, mobile or desktop, has a higher conversion rate for e-commerce websites?

    Historically, desktop users had a higher conversion rate due to the perception of a more secure and user-friendly shopping experience. However, with advancements in mobile technology and optimized mobile e-commerce platforms, the gap has been narrowing. As of recent years, many e-commerce sites have reported comparable, if not higher, conversion rates on mobile, especially with the rise of mobile payment solutions.

    How do advertising costs differ between mobile and desktop platforms?

    Advertising costs can vary based on the platform and the industry. Generally, mobile advertising costs per click (CPC) have been lower than desktop CPC. However, with the increasing dominance of mobile traffic and the effectiveness of mobile-specific ad formats, advertisers might see a rise in mobile advertising costs as demand grows. It's essential for advertisers to continuously monitor and adjust their strategies based on platform-specific performance metrics.

    The Benefits Of Mobile Marketing 👌

    In the ever-evolving world of mobile marketing, numbers don't just talk—they dance, sing, and occasionally do the cha-cha. As we've delved deep into the statistics of mobile marketing, it's clear that our smartphones aren't just devices; they're the modern marketer's magic wand.

    With a whopping of users engaging with brands via mobile, it's evident that if your business isn't mobile-friendly, you're not just behind the times—you might as well be marketing with carrier pigeons.

    So, as we bid adieu to this enlightening journey through digits and data, remember: in the world of mobile marketing, it's not just about keeping up with the Joneses, but out-dancing them at the digital party. And if you're still not convinced of the power of mobile, just remember, even our grandparents are sending emojis these days. Stay nimble, stay mobile, and may your notifications always bring good news!

    Sources

    1. Number of mobile devices worldwide 2020-2025Mobile advertising spending worldwide from 2007 to 2024, Number of apps available in leading app stores as of 2nd quarter 2022, Mobile marketing market size worldwide from 2020 to 2030, Mobile gaming app revenue worldwide from 2019 to 2022 by Statista
    2. App Data by Business Of Apps
    3. Mobile Marketing Statistics by Semrush
    4. From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market? by Comscore
    5. Video is happening on Twitter by Twitter
    6. How speeding up your mobile site can improve your bottom line, The consumer behaviors shaping the next generation of mobile experiences, Soothing videos: The surprising trend capturing Gen Z’s attention, The 3 areas brands should invest in to improve consumer experiences on mobileMobile In-store Purchase Statistics by Google
    7. The Most Relevant Mobile Marketing Statistics in 2022 by Review42
    8. 135+ Important Mobile Marketing Statistics & Facts by Siteefy
    9. Black Friday & Cyber Monday Shopping Survey by Digital Turbine
    10. MORE THAN 5 BILLION PEOPLE NOW USE THE INTERNET by We Are Social 
    11. State of Marketing in 2021 by Salesforce
    12. MOBILE COMMERCE SALES IN 2022 by Orbelo
    13. Global Mobile eCommerce Statistics by Merchant Savvy
    14. STATE OF MOBILE 2022 by Data.ai
    15. Facebook statistics and trends by Data Reportal
    16. 150+ Social Media Statistics that Matter to Marketers in 2022 by Hootsuite
    17. The Social Media Platforms Used Most by Journalists by Marketing Profs
    18. 40 Mind Blowing YouTube Facts, Figures and Statistics – 2022 by FortuneLords
    19. Creators will be the centerpiece of YouTube’s growth efforts by Insider Intelligence
    20. 7 Reasons Smartphones Are Invaluable for Fashion Retail by Scandit
    21. 2020 E-commerce Payments Trends Report: Malaysia by JP Morgan
    22. The Ultimate Mobile Email Open Statistics by Easy Sendy
    23. 18 Essential Email Marketing Statistics: 2020 Edition by Salescycle
    24. 25 Mobile Email Statistics & Facts for 2022 by 99 firms
    25. Email Client Market Share in July 2021: A Peek at Dark Mode Usage and Android vs. iPhone Outside of the US by Litmus
    26. Global Mobile eCommerce Statistics, Trends & Forecasts by Merchant Savvy
    27. Desktop vs Mobile vs Tablet Market Share Worldwide by Stat Counter
    28. BrightEdge Research: Mobile-First Index, Rank and Content Differences by Bright Edge