The Leading Authority on Email Marketing Metrics
"Email delivers the highest ROI by an eye-popping margin:a whopping $57.25 for every dollar spent on it in 2005."
-- DMA, October, 2006
"One Out of Four Consumers Use Preview Panes; 59% Block Email Images" -- MarketingSherpa, February 2007
"81% of email marketers unaware of CAN-Spam Act"
-- WebSurveyor Corp., March 2006
"Six to ten links within an email generate the highest number of clicks."
-- Silverpop, Retail Email Marketing Study, 2006
"70% of the top retail sites in Google's paid search listings offered email newsletters." -- JupiterResearch, March 2006
"30% of Spam received during the study had a misleading Subject line while 80 percent had a misleading From line" -- BrightWave Marketing January, 2007
"27% of online retailers reviewed offered subscribers some kind of incentive to subscribe or a reward for subscribing" -- RetailEmailReports, August, 2006
"12% of companies gave customers the chance to change their preferences in addition to simply opting-out." -- Silverpop, 2006
"81% plan to increase spending on email marketing." -- Alterian, 2006
"Free shipping is the No. 1 offer that customers look for and will respond to in an email." -- eROI, December 2006
"Email marketing in the US will account for approximately 71,000 jobs in 2006, growing at 8-10% annually." -- DMA, October, 2006
"Fewer than 50 percent of marketers create emails that render appropriately." -- Email Experience Council, Jan 2007
