"Email delivers the highest ROI by an eye-popping margin:a whopping $57.25 for every dollar spent on it in 2005." -- DMA, October, 2006

StatShare, a must read for all email marketing pros.
Subscribe Now!


""If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics"
- "The Email Diva", MediaPost's Email Insider"

How Did One Client Generate $120K in revenue from using their email metrics? Click Here

Submit a Stat

Automated/System Generated Emails

Of the largest online retailers that send welcome emails, 69% of them send their welcome emails in HTML, while the remaining 31% sent theirs in text-only format. - Email Experience Council/RetailEmail.Blogspot (September 2006)

Of the largest online retailers that send welcome emails, 49% of them ask the subscriber to add their email address to the subscriber's address book. - Email Experience Council/RetailEmail.Blogspot (September 2006)

Of the largest online retailers that send welcome emails, 34% of them offer a discount, reward or incentive to encourage them to make a purchase with the retailer. - Email Experience Council/RetailEmail.Blogspot (September 2006)

Of the largest online retailers that send welcome emails, 11% of them include product images or links to individual products in their welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)

Of the largest online retailers that send welcome emails, 31% of them include a store locator link. - Email Experience Council/RetailEmail.Blogspot (September 2006)

Of the largest online retailers that send welcome emails, 68% of them include a contact mailing address. - Email Experience Council/RetailEmail.Blogspot (September 2006)

66% of the largest online retailers send out welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)

Google