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Automated/System Generated Emails
Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Nearly six out of 10 emails (58 percent) were sent in HTML format. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Only 14 percent of transactional emails encouraged recipients to register to receive future promotional messages. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Six percent of the transactional emails received landed in recipients' junk folders. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Most companies (74%) send transactional emails within 10 minutes of order placement, with 38% being sent within 1 minute of order completion. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Only 21% of transactional emails included promotional Content. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
57% of consumers have positive view of marketing content in transactional email, so long as transaction content is readily seen and commercial information is relevant. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)
75% of customers open and read transactional emails frequently or very often versus 45% for other permission commercial email. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)
Of the largest online retailers that send welcome emails, 69% of them send their welcome emails in HTML, while the remaining 31% sent theirs in text-only format. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 49% of them ask the subscriber to add their email address to the subscriber's address book. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 34% of them offer a discount, reward or incentive to encourage them to make a purchase with the retailer. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 11% of them include product images or links to individual products in their welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 31% of them include a store locator link. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 68% of them include a contact mailing address. - Email Experience Council/RetailEmail.Blogspot (September 2006)
66% of the largest online retailers send out welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)
