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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Branding

83% of brands did not make a good first impression, or any impression at all. - Ciceron "The First Impressions Email Marketing Study" (2013)

41% of brands did not send any messages within the first 48 hours of subscribing. - Ciceron "The First Impressions Email Marketing Study" (2013)

27% of brands did not send a single message over the whole 3 week period of study. - Ciceron "The First Impressions Email Marketing Study" (2013)

One email per week was sent, on average of each brand studied, over the whole three week period of the study. - Ciceron "The First Impressions Email Marketing Study" (2013)

A BlueHornet study found that 75.4% of US email users said a poorly designed email negatively affected their perception of a brand. - eMarketer "Email Marketing Benchmarks: Key Data, Trends and Metrics" (2013)

71% of those surveyed believe communicating the same message across multiple channels such as email, Facebook, and Twitter is the most effective integration tactic, proving a consistent brand. - Lyris "The Lyris Digital Optimizer Report" (2012)

When asked how they felt about managing the marketing emails coming into their personal inbox each week, 40% of respondents said they enjoyed getting lots of marketing emails from their favorite brands and deal services. - Blue Kangaroo "Blue Kangaroo Survey on Marketing Emails" (2012)

34% of consumers choose to receive 6 emails a day from brands they trust. - DMA "Email tracking report 2012" (2012)

49% of consumers subscribe to 1-10 brands; 24% subscribe to 11-20 brands. - DMA "Email tracking report 2012" (2012)

Marketers view content marketing overall as having its most significant impact on lead generation, cited by 51% of respondents, followed by brand awareness (38%), thought leadership (34%) and sales (29%). - BtoB "Content Marketing: Ready for Prime Time" (2012)

According to those surveyed, the top three objectives for mobile marketing include increasing sales, improving customer service/convenience, and increasing brand awareness. - StrongMail "Mobile Marketing Survey 2012" (2012)

59% of respondents are more likely to trust brands that integrate social media. - Mass Relevance "The Social Hunger: Why Your Audience Feasts on Social Integration" (2012)

58% of consumers are more likely to interact with social brands. - Mass Relevance "The Social Hunger: Why Your Audience Feasts on Social Integration" (2012)

63% of consumers agree that social experiences make them more interested in a brand’s product. - Mass Relevance "The Social Hunger: Why Your Audience Feasts on Social Integration" (2012)

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One-third said they usually visit sites directly instead of clicking on an email link. - Epsilon "Branding Survey" (Feb 2009)

Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices. - Merkle (Feb. 2009)

54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)

44% of respondents in a consumer survey said that email from financial services companies make them feel more loyal towards the companies and their products - Epsilon (Oct 2008)

57% of consumers feel they have a more positive impression of companies when they receive email from them. - Epsilon "Branding Survey" (Feb 2009)

40% said that simply receiving email has a positive impact on their likelihood to make a future purchase a company. - Epsilon "Branding Survey" (Feb 2009)

71% remember email communications when making purchases at the sending company's web site. - Epsilon "Branding Survey" (Feb 2009)

50% said they're more likely to buy products from companies who send them email, whether their purchases are online or at a place of business. - Epsilon "Branding Survey" (Feb 2009) Consumers are growing more accustomed to offers from companies they trust and seem to appreciate the relationship. No less than 84% of respondents said they like receiving email from companies with whom they register, because even if they don't always read the message, it's good to know the information or offer will be there when they're ready. This response rate is up significantly from 69% in the 2005 study. - Epsilon "Branding Survey" (Feb 2009)

The number of consumers who agreed that the mere fact that they receive email from a company makes them more likely to purchase products from the sender in the future regardless of where they make the purchase (50%) is higher than in 2005 (37%). This demonstrates that consumers are noticing emails, and while they may not be ready to purchase immediately, the correspondence is having a greater influence on their shopping behavior and brand recognition. - Epsilon "Branding Survey" (Feb 2009)

The relationship between consumers and email marketers may be more fragile in 2008 than three years prior. In 2005, 43% of respondents said it would be okay for companies they know and trust to send email more frequently. In the recent study, that number dropped to 29%. - Epsilon "Branding Survey" (Feb 2009)

There were some noticeable differences between the responses from men and women. In particular, 60% of women and 49% of men regularly save email in their inbox to refer to it later when making purchases. This suggests that men are more likely to make impulse buys while women will wait for a deal or contemplate a purchase further. - Epsilon "Branding Survey" (Feb 2009)

Email marketing increases brand awareness by 9 per cent during the launch of a new product. - Unilever, eCircle and GfK (2008)

Email messages marked with a visual icon have a 67% higher open rate than unmarked messages. - ICONIX (April 2007)

79% of the respondents said they hit the "report spam" button when they don't know who the sender is. - Email Sender and Provider Coalition (2007)

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