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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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54% of companies plan to increase their content marketing teams, however, 83% say finding those hires is a difficult task. - ExactTarget "5 Impressive Content Marketing Hiring Stats" (2014)

The Sagefrog Marketing Group surveyed US B2B marketing and management professionals from a cross-section of industries in the summer of 2013 and found that 45% of respondents expected to see an increase in budgets in the next year. - eMarketer "How Digital Time Spend Breaks Down by Device, Gender, Content Area" (2013)

Budget allocation to email marketing increased slightly in 2012, with 15% more marketers spending at least 30% of their budget on email than in 2011. Over half expect their budget to increase across 2013. - DMA "National Client Email Report" (2013)

In 2012, 51% of email marketers spent at least 10% of their budget on email. 20% of marketers spent 40% or more of their budget on email. - DMA "National Client Email Report" (2013)

While only one in twenty marketers expects their budget to decline, 39% do expect it to remain unchanged in 2013. - DMA "National Client Email Report" (2013)

33% of consumers believe companies should invest more of their marketing time and resources to improve customer loyalty. - ExactTarget "Marketers from Mars" (2013)

55.5% surveyed plan to increase spending on email marketing in the next year. - StrongMail "2013 Marketing Trends Survey" (2012)

63.3% plan to increase spending on "winback/reengagement" email marketing for the next year, where 59.8% plan to spend more on "welcome" email marketing. - StrongMail "2013 Marketing Trends Survey" (2012)

39.6% surveyed are increasing spending on Facebook marketing programs. 26.5% are increasing budget for social media management technology. 23.6% plan to increase budget for viral/referral marketing campaigns. - StrongMail "2013 Marketing Trends Survey" (2012)

37.4% of companies plan to decrease spending for direct mail. 33.6% are decreasing budgets for tradeshows and events. 23% are cutting budgets for advertising. Only 3.4% surveyed are decreasing budgets for email marketing. - StrongMail "2013 Marketing Trends Survey" (2012)

A majority of B2B companies (65%) allocate less than 25% of their budgets to email marketing, while only 9% are devoting more than 50% of their budgets to email efforts. - Pardot "Survey Reveals Changing Role of Email Marketing" (2012)

The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)

Small businesses are only giving 14% of their budget to outbound marketing, while large businesses are allocating 33% of their budget to outbound channels. - Hubspot "The 2012 State of Inbound Marketing" (2012)

24% of those surveyed spend less than 1% of their budget on mobile marketing. 33% don't know how much of their budget is allocated to mobile marketing. - StrongMail "Mobile Marketing Survey 2012" (2012)

55% of those surveyed have increased their mobile marketing budget in the past year. 70% believe that budget will increase in the next 12 months. - StrongMail "Mobile Marketing Survey 2012" (2012)

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65% of B2B marketers planned to spend more on social media in 2011 than 2010, followed by 47% on email. - RSW/US "2011 Outlook: Marketing Priorities and Plans"(2011)

Email marketing is the top area of investment growth among marketers and business leaders (65%) for 2011, followed by social media marketing (57%) and search marketing (41%). - StrongMail (2010)

Over 40% of clients stated they had $100,000 or less of annual budget dedicated to email marketing. - EmailStatCenter.com "Compensation & Resources Study" (2010)

15% had an annual budget dedicated to email marketing of $100,001-$249,999. - EmailStatCenter.com "Compensation & Resources Study" (2010)

14% having an annual budget dedicated to email marketing of over $1,000,000. - EmailStatCenter.com "Compensation & Resources Study" (2010)

14% of clients did not know their budget. - EmailStatCenter.com "Compensation & Resources Study" (2010)

Less than 5% of email marketing professionals make $200,000 or greater per year. - EmailStatCenter.com "Compensation & Resources Study" (2010)

25% of email marketing professionals said they make between $50,000-$69,999 annually. - EmailStatCenter.com "Compensation & Resources Study" (2010)

Companies with an email budget of more than $100,000 the median salary falls between $70,000 and $84,999. - EmailStatCenter.com "Compensation & Resources Study" (2010)

Those working in agencies focused strictly on email have the lowest median salaries, between $50,000 and $69,999. - EmailStatCenter.com "Compensation & Resources Study" (2010)

54% of marketers plan to increase email budgets in 2010.- Exact Target (2010)

88% of retailers listed email as a high priority for the year, largely to retain customers, the study found. - Forrester Research and Shop.org, "Retailing Online 2009: Marketing Report" (2009)

58% of Senior Marketing Executives Worldwide say they will be increasing email marketing spend this year. - Ad Media Partners (2009)

65% of retailers are planning to spend more on email than originally planned. - Forrester Research and Shop.org, "Retailing Online 2009: Marketing Report" (2009)

Email marketing will generate an ROI of $43.52 in 2009. - DMA (2009)

13.4 billion: the number of direct marketing dollars forecast to go on email in the US in 2009. - Email Marketing Reports (2009)

The total spend for email at $11.9 billion in 2008 and, by 2013, it forecasts email will be a $27.8 billion business. - Veronis Suhler Stevenson (VSS) 2009

Email marketing spending will continue to expand at double-digit rates - 18.5% per year - for the next five years. - Veronis Suhler Stevenson (VSS) 2009

45% of CMOs label email marketing as their top area of marketing investment this year. - Chief Marketing Officer Council (2009)

81% of the firms that are increasing their budgets in the second half of 2009 said they are boosting their email spending. - StrongMail (2009)

While 60% of marketers plan to cut their traditional marketing budgets this year, 47% of marketers plan to boost their email marketing budgets. - Aberdeen Group, "Recessionary Marketing: How Best-in-Class Companies Are Weathering the Storm," (Jan 2009)

49% of marketers deem email to third-party lists as a low-ROI tactic. - MarketingSherpa "2009 Email Marketing Benchmark Guide" (Oct 2008)

29% of B2B marketers said they plan to increase spending on third-party lists in 2009. - MarketingSherpa "2009 Email Marketing Benchmark Guide" (Oct 2008)

25% of B2B marketers said they plan cuts in this area in 2009. - MarketingSherpa "2009 Email Marketing Benchmark Guide" (Oct 2008)

80.4% of marketing executives surveyed say email performs strongly as an advertising channel for their companies. - Datran Media "3rd Annual Marketing & Media Survey Results" (2008)

58.5% of marketing executives surveyed say they will increase the budget allocation for email as an advertising channel on 2009. - Datran Media "3rd Annual Marketing & Media Survey Results" (2008)

62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. - Datran Media "3rd Annual Marketing & Media Survey Results" (2008)

Spending on email will rise to $488 million in 2009, up from $472 million in 2008. - eMarketer (Nov 2008)

63% of marketing executives surveyed said they had increased their digital marketing spending in 2008; 59% said they had decreased traditional marketing spending. - Epsilon (Sept 2008)

Half of respondents said they handle their direct response marketing internally, while 37% conducted it though a combination of agency and internally. - Direct Partners (2008)

23% reported their budget would increase by 10% or higher this year compared to last. - Direct Partners (2008)

74% of marketers surveyed said they plan to increase their direct email spending. - Eloqua "State of the Marketer" (2008)

Email ad spending will jump to $677 million in 2011, from $492 million in 2008. - eMarketer (2008)

72% of the firms polled send email to customers; a 10% increase over 2007. - DirectMag (2008)

55% of the firms polled who use email plan to increase their budgets for it next year. - DirectMag (2008)

67 percent of respondents stated that email has helped boost sales through other channels. - Datran Media, "Marketing & Media Survey" (2008)

Nearly three-quarters of email marketers said in a recent survey that they plan to spend either the same amount or more on email marketing in 2008 as they did last year. - MarketingSherpa's "E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance" (2008)

More than a quarter of respondents said they would spend 1.5 times as much or more as they did in 2007. - MarketingSherpa's "E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance" (2008)

eMarketer predicts that spending on email marketing will grow by 5.1% in 2008, up 46% over 2007's growth rate. - eMarketer (September 2007)

38% of companies with a large in-house list say that their email budget exists as a part of interactive (online) marketing budget. - MarketingSherpa "Email Marketing Benchmark Survey" (November 2007)

33% of companies with a large in-house list say that their budget has no separate line item for email. - MarketingSherpa "Email Marketing Benchmark Survey" (November 2007)

US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007. - JupiterResearch (2007)

Marketers spent $500 million on commercial email in 2007, and that the figure would rise to $1.2 billion in 2012. - Direct Marketing Association (2007)

More than one-half of US email marketing executives get 20% or less of their firm's email budgets - StrongMail Systems and JupiterResearch's "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

Email advertising spending will grow from an estimated $338 million in 2006 to $616 million in 2011, a six-year increase of 82% - but only half the rate of overall online ad spending. - eMarketer 2007

31% of B2B marketers allocate 20% or more of their total media budgets to new media platforms, compared with only 5% of B2C marketers. - B2B Magazine and NAA (August 2007)

50% of the B2B respondents planned to allocate more than 10% of their budgets to new media. - B2B Magazine and NAA (August 2007)

78% of B2C marketers and 66% of B2B marketers report that they plan to increase their new media budget. - B2B Magazine and NAA (August 2007)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

Average spending on email marketing to house files was $311,196 (10% of companies' online marketing budgets). - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

51% of surveyed marketing executives worldwide said they planned to increase their email spending in the next three years. - The McKinsey Quarterly (2007)

The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)

The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)

The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 2005. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

The average number of full-time email marketing professionals remains consistent at three. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

The current average salaries have increased from $50,526 in 2005 to $63,547. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, retention and creative. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

B-to-b marketers have a combined yearly expenditure of $186,077 for email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

B-to-c marketers have a combined yearly expenditure of$157,462 for email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

21% of all companies surveyed, spend $200,000 or more on email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

70.6% of marketers surveyed who plan on using email for customer acquisition in 2007 will increase their email acquisition budget in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

81 percent of respondents to Alterian's fourth transatlantic annual survey plan to increase spending on email marketing in 2007. - Alterian (2007)

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