Submit a Stat
""If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics"
- "The Email Diva", MediaPost's Email Insider"
StatShare, a must read for all email marketing pros.
Subscribe Now!
Email Budgeting
67 percent of respondents stated that email has helped boost sales through other channels. - Datran Media, "Marketing & Media Survey" (2008)
Nearly three-quarters of email marketers said in a recent survey that they plan to spend either the same amount or more on email marketing in 2008 as they did last year. - MarketingSherpa's "E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance" (2008)
More than a quarter of respondents said they would spend 1.5 times as much or more as they did in 2007. - MarketingSherpa's "E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance" (2008)
eMarketer predicts that spending on email marketing will grow by 5.1% in 2008, up 46% over 2007's growth rate. - eMarketer (september 2007)
38% of companies with a large in-house list say that their email budget exists as a part of interactive (online) marketing budget. - MarketingSherpa "Email Marketing Benchmark Survey" (November 2007)
33% of companies with a large in-house list say that their budget has no separate line item for email. - MarketingSherpa "Email Marketing Benchmark Survey" (November 2007)
US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007. - JupiterResearch (2007)
Marketers spent $500 million on commercial email in 2007, and that the figure would rise to $1.2 billion in 2012. - Direct Marketing Association (2007)
More than one-half of US email marketing executives get 20% or less of their firm's email budgets - StrongMail Systems and JupiterResearch's "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)
Email advertising spending will grow from an estimated $338 million in 2006 to $616 million in 2011, a six-year increase of 82% - but only half the rate of overall online ad spending. - eMarketer 2007
31% of B2B marketers allocate 20% or more of their total media budgets to new media platforms, compared with only 5% of B2C marketers. - B2B Magazine and NAA (August 2007)
50% of the B2B respondents planned to allocate more than 10% of their budgets to new media. - B2B Magazine and NAA (August 2007)
78% of B2C marketers and 66% of B2B marketers report that they plan to increase their new media budget. - B2B Magazine and NAA (August 2007)
Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
Average spending on email marketing to house files was $311,196 (10% of companies' online marketing budgets). - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
51% of surveyed marketing executives worldwide said they planned to increase their email spending in the next three years. - The McKinsey Quarterly (2007)
The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)
The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 2005. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
The average number of full-time email marketing professionals remains consistent at three. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
The current average salaries have increased from $50,526 in 2005 to $63,547. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, retention and creative. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
B-to-b marketers have a combined yearly expenditure of $186,077 for email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
B-to-c marketers have a combined yearly expenditure of$157,462 for email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
21% of all companies surveyed, spend $200,000 or more on email marketing employees' salaries. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
70.6% of marketers surveyed who plan on using email for customer acquisition in 2007 will increase their email acquisition budget in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
81 percent of respondents to Alterian's fourth transatlantic annual survey plan to increase spending on email marketing in 2007. - Alterian (2007)
Business-to-consumer marketers forecast that they will allocate 11 percent of total marketing budget to email marketing in 2007. - DMA (Nov 2006)
Business-to-business marketers forecast that they will allocate 6.5 percent of total marketing budget to email marketing in 2007. - DMA (Nov 2006)
U.S. marketers spent $300 million on email in 2005. - 2006 Online Retail Holiday Readiness Report, WebTrends
U.S. marketers are expected to spend $400 million on email in 2006, an increase of 24.4 percent. - 2006 Online Retail Holiday Readiness Report, WebTrends
55.9% of web retailers do not use a third-party email service provider. - Internet Retailer (Sept 2006)
46% of companies dedicate only one part-time employee to coordinate and manage their email marketing programs, compared with 29.7% with one full-time employee and 21.9% with 2 to 5 employees. - Internet Retailer (2006)
76.5% of retailers also have no plans to add to their email marketing staffs in the next 12 months. - Internet Retailer (2006)
41.6% of all retailers spend less than 1% of their total annual marketing budgets on email. - Internet Retailer (2006)
31.3% that spend between 1% and 5%, 13.8% that commit 6% to 10%, 5.6% that spend from 11% to 15%, 3.8% from 16% to 25% and 4.1% with email budgets that account for 25% of their overall marketing budgets. - Internet Retailer (2006)
56% of the world's heaviest online advertisers revealed that they had budgeted significantly for landing-page A/B tests in 2007. -MarketingSherpa (Dec 2006)
Broadcast emails require just $109,000 in annual salary - David Daniels, Jupiter Research (2006)
Triggered campaigns require about $128,000 in salary resources - David Daniels, Jupiter Research (2006)
Lifecycle messaging campaigns require $263,000 in annual salary resources - David Daniels, Jupiter Research (2006)
Campaigns using clickstream data require $276,000 in salary.
- David Daniels, Jupiter Research (2006)
73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey spend 5% of their marketing budget or less on email marketing - Internet Retailer (Sept 2006)
Over half of respondents, 50.6%, report that 6% or more of their sales come from email marketing, with 25% saying the proportion is over 11%. - Internet Retailer (Sept 2006)
