Top Stats At A Glance
  • 82% of companies report using content marketing. 1

  • 48% of companies that have a content marketing strategy use blogging. 1

  • B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-focused content. 4

  • Only 16% of marketers say they’ve invested in audio chat rooms like Twitter Spaces and Clubhouse. 5

  • 60% of marketers report that content marketing generates demand/leads. 7

  • Marketing is a world full of opportunities where everybody wants to take their share.

    The interest in marketing is getting bigger and bigger day by day. Since many people are trying to get into marketing, it is essential to review lived experiences with statistics and decide accordingly.

    Do you know? 👇

    How much can video advertisements increase conversions by?





  • Ecommerce Statistics 🛒
  • Email Marketing Statistics 📩
  • Mobile Marketing Statistics  📲
  • Social Media Marketing Statistics 📢
  • Lead Generation Statistics 🎯
  • Landing Page Statistics 🖥️
  • Marketing Automation Statistics 👀
  • Branding Statistics 🏷️
  • Inbound Marketing Statistics ⬇️
  • Content Marketing Statistics 🎭
  • Digital Marketing Statistics 🎮
  • That's A Wrap!🎁
  • Ecommerce Statistics 🛒

    If you want to understand the ecommerce world at a deeper, quantitative level, take a look at the statistics and facts gathered below.

    • The ecommerce market is set to generate more than $6.5 trillion in sales by 2023. 3
    • Currently, the ecommerce sector accounts for 22% of all global retail sales.3
    • 73% of consumers prefer using multiple channels during their online shopping process. 1
    • Studies show that 90% of ecommerce businesses fail within their first four months. 2
    Health Benefits of Travel
    of consumers prefer using multiple channels during their online shopping process.

    • Amazon, eBay, and Alibaba are the top 3 ecommerce sites in the world. 3
    • Amazon is the #1 ecommerce site in the world with 524.47 million unique monthly visitors and is worth around $1,21 trillion. 3
    • The average online shopping spend per shopper per visit in 2022 is $2.6. 4
    • Most people favor online shopping because they can shop at any time of the day. 5
    • On average Baby Boomers spend $203 per ecommerce transaction while Generation X and Millennials spend $190 and $173 respectively. 6
    58% of Gen Zs say they buy products on social media, primarily Instagram, and for Millennials, this percentage is 45%. 1
    • Shopify, Wix eCommerce, BigCommerce, Squarespace, and Volusion are the top ecommerce platforms to host your online business in 2023.  6
    • Smartphones account for 70% of retail store visits and have significantly higher purchase rates when compared to desktops or tablets. 4
    • Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing. 6
    • M-commerce or mobile commerce sales are expected to reach $728.28 billion in 2025 on the U.S. 6
    • Mobile has the worst cart abandonment rate of all devices at 78%.5
    • Cart abandonment rates for tablets (70%), and desktops/laptops (67%) follow closely behind. 5

    85%

    of orders from social media sites come from Facebook.

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    • 46.5% of small to mid-sized businesses believe that offering free shipping will grow their profits. 5
    • 54% of consumers who did not purchase an item in their shopping cart will do so within 24 hours, and 10% within 48 hours. 10
    • The predicted expansion of the metaverse in ecommerce market share from 2021 to 2026 is $60.47 billion. 9
    • Roblox players spent $652 million on the site's virtual currency (Robux) and Fortnite concerts have seen 10.7M attendees. 11
    • The global gaming market generated $175.8B in revenue in 2021 and is predicted to reach $200B by 2024. 10
    Interactive Infographic

    46.5%

    of small to mid-sized businesses believe that offering free shipping will grow their profits.

    66%

    of companies will research at least two or three ecommerce sites before making their first purchase.

    45%

    of all business purchasing managers will take from 1-6 months to properly research a new product or set of products.

    • The potential impact of the metaverse varies by industry, with an estimated $2 to $2.6 trillion impact specifically on ecommerce. 10
    • A B2B company’s average order value is more than 7x a B2C company. 3
    • Currently, 46% of B2B buyers use social media to learn about available solutions. 3
    • 40% use it to compare solutions, and 35% use it for need-to-know information before they complete a purchase. 3
    • 45% of all business purchasing managers will take from 1-6 months to properly research a new product or set of products. 6
    🤓
    The digital storefront continues to thrive as consumers relish the convenience of online shopping. The data paints a picture of evolving buying behaviors and the exponential growth of e-commerce platforms.
    Your Burning Questions Answered

    What is the current growth rate of the ecommerce sector?

    The ecommerce sector has been seeing a consistent upward trend, with a global growth rate of around 14% year-on-year. However, this rate can vary depending on regions and specific industries.

    How significant is mobile ecommerce or mcommerce in the overall ecommerce landscape?

    Mcommerce plays a pivotal role in ecommerce, accounting for approximately 53% of total ecommerce sales. This emphasizes the increasing reliance of consumers on mobile devices for shopping online.

    What's the average cart abandonment rate for ecommerce sites?

    On average, ecommerce sites experience a cart abandonment rate of about 69.8%. Factors contributing to this rate include unexpected shipping costs, complex checkout processes, and mandatory account creation.

    Email Marketing Statistics 📩

    Email marketing remains king in terms of revenue and reach. Just look at these email stats we've compiled; they will surely help you future-proof your marketing strategy.

    • 306 billion emails are sent and read daily! 4
    • 64% of small businesses connect with their audience through email marketing. 13
    • 49% of consumers admit they want to receive emails from brands if it contains coupons and specials. 14
    Retail, eCommerce, and Consumer Goods have the highest email marketing ROI. 15
    • Emojis in an email subject line yield a 56% higher email open rate. Emojis and video content in emails are highly favored as the consumer base moves to the Gen Z demographic. 13
    • Abandoned cart recovery emails have a 40% open rate, which significantly impacts overall sales. 13
    • The average email open rate across all industries in 2022 is 16.97%, and the click-through rate is 10.29%. 15
    Interactive Infographic

    58%

    of email users view their spam folders once a day.

    85%

    of all emails end up in the spam folder.

    75%

    of businesses email marketing services and tools.

    • Email marketing produces an ROI of $36 per dollar spent.
    • This is much higher than other advertising platforms. In some industries, ROI for email marketing can be as much as $44 per $1. 15
    • Consumers spend approximately 10 seconds reading brand emails which gives businesses just enough time to close a sale if their CTA is located near the top of the email. 4
    • 48% of recipients will open an email based on the subject line, while 55% will read an email because they recognize the brand. 12
    • Call-to-action buttons in an email increase click-through rates by 28%. 13
    Personalized emails generate a 760% revenue expansion since consumers respond well to customized offers. 13
    • 59% of email marketers believe they would save 6 hours per week by using automation software for their emails. 13
    • 50% of Small and Medium Businesses (SMBs) use email automation for their drip campaigns. 4
    • 73% of millennials would rather have businesses communicate with them via email. 13
    • 50% of consumers purchase through marketing emails at least once a month. 16
    • The average open rate for B2B email rates is 15.1%, slightly below the overall average across industries. 13
    Popular Spring Getaways in the US
    of B2B marketers use email to distribute their brand's content.
    of email users will not think twice about reporting an email as spam.
    of BCB organizations don’t send mobile-friendly emails.

    • 85% of B2B organizations use and would pay for email marketing software to meet their automation and content distribution needs. 16
    • The percentage of Small and Medium Businesses (SMBs) that use email automation for their drip campaigns is 50. 16
    • 87% of B2C marketers use email automation as a key part of their marketing strategy. 16
    • 50% of consumers buy products from marketing emails at least once every 30 days. 16
    • 42.3% of users delete emails that are not optimized for mobile devices. 13
    Mobile email views outrank desktop views by up to 3x. 13
    • 36.3% of global email opens are done through mobiles. Despite this growing trend, 20% of marketing campaigns are not optimized for mobile. 13
    • More than 33% of business professionals use mobile devices to check their emails. 17
    • Apple has the greatest share of email users in 2022 at 57.97%. 15
    • Outlook and Gmail dominate business email usage with a combined market share of 63%. 15
    • Email is the primary lead generation source for 87% of marketers. 18

    85%

    of users access their inboxes on a mobile device.

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    • While average email unsubscribe rates are lower than 1%, the top reasons for users unsubscribing seem to be; irrelevant emails (43%), too many emails (59%), and they don’t remember signing up to the mailing list (43%). 13
    • Segmented email campaigns have a 14.31% higher open rate and a 100.95% greater click-through rate than non-segmented campaigns. 13
    • The unsubscribe rate for segmented campaigns is 9.37% lower than for non-segmented emails. 13
    Standard email marketing campaigns generate 3x lower revenue than segmented campaigns. 13
    • Personalizing your emails for each segment of your audience yields 6x higher transaction rates. 17
    • Email automation saves businesses time, increases revenue, and improves lead generation. 17
    • The average ROI for marketing automation is $5.44 per $1. 13
    • Email open rates across the marketing industry average at 20.5%, with clickthrough rates of 1.8%. 13
    Interactive Infographic

    95%

    of Baby Boomers use email as a form of communication.

    44%

    of consumers are more likely to purchase products when the promotional email contains emojis.

    86%

    of businessmen and women would choose email over other digital communication platforms.

    • 95% of Baby Boomers use email as a form of communication. 18
    • 52.8 billion Gen Xers use the internet daily and will likely open an email. 18
    • 81% of millennials would likely check their emails while on vacation. 18
    • 25% of Gen Zs check their email inbox first thing in the morning. 18
    60% of consumers will subscribe to a brand's email list compared to 20% who will follow brands on social networks. 17
    • 47% of marketers believe email is their most effective channel, while 39% would choose social media. 13
    • Email marketing has a better ROI than social media. 4
    • Consumers state that email is the number one way they discover coupons from brands. 16
    🤓
    Amidst emerging marketing channels, email remains a steadfast player, orchestrating personalized customer interactions. The statistics affirm its potency in driving engagement and conversions.
    Your Burning Questions Answered

    How effective is email marketing in terms of ROI?

    Email marketing continues to be one of the most effective digital marketing channels. For every $1 spent on email marketing, businesses can expect an average return of $42, showcasing its significant ROI.

    What is the average open rate for email campaigns?

    The average open rate for email campaigns hovers around 21.3%. However, this can vary based on industries, the quality of the mailing list, and the relevance of the subject line.

    How do mobile devices impact email marketing metrics?

    Mobile devices play a crucial role in email marketing. Approximately 61.9% of email opens occur on mobile devices, emphasizing the importance of optimizing emails for mobile viewing.

    Mobile Marketing Statistics  📲

    In an age dominated by smartphones and tablets, understanding mobile marketing is crucial. Discover the reach, impact, and nuances of marketing in the mobile era.

    • More than 63% of google searches are performed on mobile and that figure is only set to increase as more and more users toss aside bulky desktops for faster-loading mobile sites.
    • 4 out of 5 consumers questioned expressed that they use smartphones for online shopping. 19
    • During the Black Friday rush, 54.4% of consumers in Latin America stated they purchased an item after viewing a mobile ad. 19
    50+% of sales in the travel and hospitality industry come from mobile and digital sales. 4

    • Close to 90% of people who recommend a brand do so after having a positive experience on their mobile site. 20
    • The global mobile marketing market was estimated at 11 billion U.S. dollars in 2020 and was predicted to reach 57.85 billion U.S. dollars by 2030. This signifies a compound annual growth rate (CAGR) of more than 18%. 4
    • Mobile apps are estimated to produce more than $613 billion in revenue by 2025. 4

    46%

    of people in the U.S. admitted to searching for more information about a product or service through a mobile app.

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    • Mobile gaming is the biggest revenue segment of the worldwide gaming market which is not an easy feat considering the popularity of other gaming platforms. 4
    • Video marketing was reportedly the most expensive type of ad to drive conversions on both Android and iOS apps. 4
    • Mobile commerce comprises more than 70% of all ecommerce sales. 20
    • The number of mobile shoppers in the US is predicted to surpass 187 million by 2024. 4
    43% of smartphone owners rate online shopping as one of their top activities. 4
    • 83% of consumers use a shopping app on their smartphones while inside a retail store. 20
    • 58% of cross-platform sales use mobile to finalize the purchase. 20
    • By the end of 2022, mobile ad spending will surpass desktop. 4
    • An estimated 51% of advertising spend will go to mobile and 49% to desktop. 4
    Health Benefits of Travel
    of people stated they look for an app to learn more about a product/service.

    • Mobile bounce rate averages 67.4%, while desktop drops down to 32%. 20
    • 47% of keywords in the top 20 have different positions on desktop and mobile.21
    • 62% of organic searches display different results on different platforms. 21
    • 79% of all keywords rank differently on mobile and desktop. 21
    🤓
    The ubiquity of mobile devices has ushered in targeted, on-the-go marketing tactics. These figures highlight the surge in mobile ad spending and the efficacy of mobile-optimized strategies.
    Your Burning Questions Answered

    How prevalent is mobile usage among internet users?

    Mobile device usage is dominating the digital landscape. As of the latest statistics, over 52% of worldwide website traffic comes from mobile devices, underscoring the significance of mobile marketing.

    What percentage of online purchases are made on mobile devices?

    Mobile commerce is on the rise. Approximately 45% of all ecommerce sales are projected to be completed through mobile devices, emphasizing the need for businesses to optimize for mobile shopping.

    How effective are mobile ads compared to desktop ads?

    Mobile ads often outperform their desktop counterparts in terms of engagement. The click-through rate (CTR) for mobile ads averages around 0.60%, while desktop ads typically hover around 0.23%.

    Social Media Marketing Statistics 📢

    There has been a shift in consumer behavior since the pandemic, of which all social media app makers are, no doubt, aware.

    • Around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.22
    • As of April 2022, there were 4.7 billion social media users around the world - this equates to 58.7% of the total global population!4
    Globally, social media users are 46.1% female and 53.9% male.23
    • The largest percentage of social media users are in their twenties (32.2%) with the 30 - 39 year group coming in second (22.2%). 23
    • 34.1% of females between the ages of 16 and 24 will follow influencers as opposed to only 26.4% of males in the same age group.23
    • Twitter and LinkedIn users are the only audiences that prioritize being engaged over being amused.24
    • Ad spending on social media is projected to reach over $173 million in 2022. 23
    • 68% of business owners intend to increase their influencer marketing spend in 2022.24
    Top Social Media Users Chart 2023
    Top Social Media Platforms as of 2023

    • Social media is the top channel for marketers in 2022, with 44% preferring it over other channels.16
    • Top media formats marketers use include videos 59%, blogs 48%, images 46%, and infographics 45%. 16
    • The top social media-related challenge for marketers is creating engaging content (27%), reaching the target audience (25%), finding ideas for new content/gaining and keeping followers/measuring ROI (23%).16
    • Marketers plan to increase their investments in TikTok (62%) and Instagram (54%) in 2022.16
    Global sales through social media platforms are estimated to reach $2.9 trillion by 2026.11
    • Facebook reached 2.936 billion monthly active users in April 2022.25
    • Facebook’s global advertising audience was 2.141 billion as of April 2022.25
    • Following a peak of 179.7 million last year, it's estimated that the user base will lose 2.1 million people by the end of 2024 but hold steady at 177.6 million through 2026.16
    • Overall, it seems the Facebook app is becoming less about the feed, with 43.2% of users finding its content less relevant, and more about subcultures.23
    • Facebook ads are used by 70% of marketers.16

    YouTube’s

    potential advertising reach is 2.562 billion.

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    • Users spent an average of 23.7 hours per month on YouTube Android App.23
    • More than two-thirds of US teens and adults could recall the names of specific brands highlighted in YouTube influencer videos. 26
    • The number of WhatsApp users in the US is expected to hit 85.8 million by 2023.25
    • WhatsApp is most popular among American internet users aged between 26-35. In fact, 27% of all Americans online between 26-35 years old use WhatsApp.24
    54% of millennials and just over a third of baby boomers (36%) use WhatsApp on a daily basis.24
    • WhatsApp's market penetration is the highest in several European countries, specifically the Netherlands at 85%, followed by 83.1% in Spain, and 83% in Italy.23
    • 33% of consumers have bought something in an online store using a discount code advertised on Instagram.20
    • 48% of people who saw an influencer talking about a product in a story subsequently bought it. 20
    Popular Spring Getaways in the US
    of people use Instagram to discover new products.
    of users have not used Instagram’s shopping feature yet.
    of YouTube users will also use Facebook.

    • Instagram Ads are most likely to reach men and women between the ages of 18-34.23
    • 86% of consumers said they had purchased or considered purchasing a YouTube influencer-endorsed product.26
    • The average Instagram engagement rate for all post types is 1.94%.23
    • Instagram is Gen-Z’s favorite social media platform.23
    • 91% of active Instagram users say that they watch videos on the platform weekly.23
    • 68.8% of US companies with more than 100 employees use Twitter for marketing.19
    The total number of members that marketers can reach with LinkedIn ads increased by roughly 20 million (+2.4%) in the three months leading up to April 2022.7
    • LinkedIn’s advertising audience reach grew by 11.1% over the past 12 months.7
    • 59.9% of LinkedIn’s users are between 25 and 34 years old, the age group that is mostly starting and growing their careers.26
    • LinkedIn has 722 million members while Instagram currently has 1 billion users and Facebook has 2.74 billion. More importantly, these 722 million are coming to LinkedIn to see content related to their work.25
    • If you wish to market to Gen Z (females at least), you should be searching for TikTok influencers with whom to partner - the 18 -24-year-old age group is the highest percentage of users with 27.94% and 11.97% male.22
    Health Benefits of Travel
    of searches on Pinterest don’t feature a specific brand name in the search query.

    • TikTok has the second most engaged user base when compared to its competitors, with 29% of its active worldwide Google Play installs opening the app every single day each month in Q2 2022.11
    • TikTok’s ad revenues worldwide will skyrocket by 200.0% to $11.64 billion this year, surpassing those of Twitter, Snapchat, and Pinterest, but remaining well behind Meta's.26
    • TikTok has seen huge growth (+18% weekly usage year-on-year) among 13 - 15-year-olds in the space of one year alone.15
    • The number of users engaging with shopping surfaces on Pinterest has grown more than 215% year over year 26 with more than half of US users using the platform to shop. 27
    Pinterest's global advertising reach has grown 4.1% from Jan 2022 (225.7M) to April 2022 (235M).25
    • Pinterest has seen a 7.3% YoY increase in ad reach.25
    • The biggest audience on Pinterest is females between 25 and 34 years of age.25
    • The US (42.81%) and Brazil (8.35%) are the top territories with the largest Pinterest advertising audiences.25
    • 98% of users have tried something they’ve seen on Pinterest.27
    • 89% of people using Pinterest are using it to get inspired when it comes to what they should purchase next.27
    85% of Pinterest users have bought something based on pins they have seen.27
    • The total number of users that marketers can reach with ads on Snapchat increased by roughly 32 million (+5.8%) in the three months leading up to April 2022.7
    • Advertisers could reach 589.4 million users on Snapchat in April 2022.7
    🤓
    Social media is the modern marketer's playground, offering a melange of advertising opportunities. Statistics showcase its pivotal role in brand exposure and consumer engagement.
    Your Burning Questions Answered

    How significant is social media in today's digital marketing landscape?

    Social media is a dominant force in online marketing. Recent figures indicate that nearly 3.96 billion people worldwide use social media platforms, accounting for about 50% of the global population.

    Which social media platform has the highest engagement rate for brands?

    Instagram often leads the pack in terms of brand engagement. The platform boasts an average engagement rate of around 1.22% for brands, which is significantly higher than other social platforms.

    How effective are social media ads in driving conversions?

    Social media ads play a crucial role in influencing purchase decisions. For instance, a study revealed that 27% of users discover new products through paid social ads, highlighting their efficacy in driving conversions.

    Lead Generation Statistics 🎯

    The lifeblood of sales, leads are critical to growth. Uncover the methods, challenges, and success rates of modern lead generation practices.

    • 50% of marketers consider lead generation a top priority in their marketing campaigns. 16
    • Digital lead generation advertising spending in the United States is estimated to amount to 3.2 billion by the end of 2023. 4
    • 61% of marketers consider generating traffic and leads to be their biggest challenge. 16
    • Content marketing generates 3x more leads than traditional marketing. 28
    The GDPR (General Data Protection Regulation) law significantly reduced lead databases for many organizations. 28
    • Organizations with 401-1000 page websites get 6x more leads than sites with 51-100 pages. 28
    • Webinars have an adoption rate of 44% and are one of the most common lead generation methods. 28
    • Website lead conversion rates drop by 4.42% with each additional second of site load time. 32
    • Virtual events and digital experiences came in second at 35%. 4
    • Nurtured leads account for 47% of larger purchases than leads. 29
    • The mean landing page conversation rate across industries is 4.02%. 30
    Interactive Infographic

    53%

    of marketers spend close to half their marketing budget on lead generation.

    45%

    of respondents believe webinars to be the most effective channel in generating top-of-the-funnel demand.

    43%

    of B2B marketers find collecting lead data to be the biggest problem for lead conversion.

    • The highest converting industry when it comes to landing pages is vocational studies & job training. 30
    • Calls are the number one way companies use to connect with their prospects but 87% of consumers will not answer an unknown call. 29
    • 44% of leads try to contact a business after working hours. 29
    • Saas companies using forms have a conversion rate of 2.4%. 31
    • Top-performing companies have a benchmark of 25% for lead conversion. 31
    80% of marketers believe marketing automation generates and converts more leads. 28
    • Digital lead generation advertising spending in the United States will amount to 3.2 billion by the end of 2023. 4
    • 86% of marketers saw an increase in brand awareness by using digital marketing channels. 32
    • 82% of marketers will increase their investment in podcasts or other audio content in 2022. 16

    54%

    of podcast consumers are more likely to purchase from the brands they hear advertised on podcasts.

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    • Lead conversion rates for agencies average 3.3%. 33
    • The B2B ecommerce industry has an average lead conversion rate of 3.2%.33
    • Lead conversion rates for B2B services average 3.5%. 33
    Lead conversion rates for the financial industry average 4.3%. 33
    • Email marketing is still one of the most effective ways to generate leads and 78% of email marketers have witnessed an increase in engagement over the last year.28
    • Content marketing generates 3x more leads than traditional marketing.28
    🤓
    Generating qualified leads is the linchpin for business growth, with an array of digital tactics at the forefront. The numbers unveil the challenges and triumphs in modern lead generation endeavors.
    Your Burning Questions Answered

    How important is lead generation in the current business landscape?

    Lead generation is paramount for businesses aiming to secure new prospects and increase revenue. Studies indicate that 85% of B2B marketers consider lead generation their top content marketing goal.

    Which lead generation strategy tends to have the highest conversion rate?

    According to industry reports, email marketing often takes the top spot, with an average conversion rate of approximately 15.11%, making it a powerful tool for generating qualified leads.

    Are gated content and landing pages effective for lead generation?

    Yes, gated content and landing pages remain effective tools. Data suggests that landing pages have an average conversion rate of about 9.7%, with some industries seeing even higher rates. Additionally, 80% of B2B decision-makers prefer to get brand information from articles rather than advertisements, emphasizing the importance of gated content.

    Landing Page Statistics 🖥️

    The first impression counts, especially online. Learn about the effectiveness, design principles, and conversion rates associated with high-performing landing pages.

    • 4 in 10 clicks generated by B2B companies direct consumers to the homepage in place of the landing page. 6
    • Creating 30 or more landing pages can get up to 7x more leads than those who have less than 10. 6
    Marketing specialists have found that companies see a 55% increase in leads when they increase the number of landing pages from 10 to 15. 34
    • According to 46% of B2B marketers, form layout has a massive impact on conversions. 35
    • A good landing page conversion rate would be from 2.6% to 6.1%. The average rate is 4.02%. 36
    • More than 20% of companies that use landing pages admit to not having a reliable landing page testing strategy. 7
    • An eye-tracking study shows that it takes 2.6 seconds for a user’s eyes to land on the part of your site that will leave an impression. 7
    Health Benefits of Travel
    of B2B PPC ads point to a home page instead of a landing page.

    • The average landing page bounce rate is roughly 40.5%. Of course, the lower the bounce rate is, the better your landing page is performing. 7
    • A one to ten-second delay in load speed increases the probability of the visitor bouncing by 123%. 35
    • Up to 70% of web traffic comes from mobile devices 34 so it makes sense that 86% of the most successful landing pages are optimized for mobile devices. 16
    • Email post-click landing pages could generate $48 in ROI for each $1 spent. 35
    • As far as channels, email converts best at 13.0%. 36
    • Apps and devices have the highest category conversion rate (6.2%). 36
    48% of top landing pages ranked in Google Maps and organic search query results. 16
    • A quarter of online shoppers land on product-detail pages. 35
    • 92% of people read an online review before buying and 88% of those people trust peer reviews more than brand-sponsored messages. 7
    • In a research study titled The Impact of Color on Marketing, researchers discovered that up to 90% of consumer decisions about particular products are based on color. 7
    • Landing pages that include images of people instead of objects receive a higher CTR while images without text have a 52% higher CTR than images that don't have text. 35
    • Landing pages that include a price can double lead generation - if a price isn't displayed, potential customers automatically assume that the product is expensive. 7

    88%

    of consumers trust online reviews as much as personal recommendations.

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    • When compared to interactive Wheels of Fortune, pop-ups, and sign-up boxes, landing pages have the highest conversion rates. 35
    • 78% of landing pages have a load time of 5 seconds or less. 35
    • Long-form landing pages can generate up to 220% more leads than above-the-fold call-to-action (CTA). 6
    • Most website visitors are starting to scroll past the fold. In fact, they often spend over 66% of their time scrolling down to see what lies underneath. 7
    • Companies that create 30 or more landing pages get 7 times more leads than those that use fewer than 10. 6
    Publishing effective landing pages at regular intervals will get you more leads. Publish more than 40, and it could generate 12x more leads. 35
    • 86% of the top landing pages are mobile-friendly. 34
    • Google determines a good page load speed to be 2-3 seconds. 34
    • Conversions can be boosted by up to 300% or more if correct targeting and testing are implemented. 6
    • The average conversion rate for landing pages is roughly 2.35%.6
    • The top 25% of websites have conversion rates of at least 5.31%, while the top 10 percent have conversion rates of at least 11.45%. 7
    • Marketers see a 4.42% drop in conversion rates for every second of page-load time. 36
    Health Benefits of Travel
    of companies use clickable graphics.

    • The average landing page bounce rate is roughly 40.5 percent. Of course, the lower the bounce rate is, the better your landing page is performing. 7
    • Personalized CTAs convert 202% better than default versions. 16
    • Viewers are 80% more likely to read content that features colorful visuals. 16
    • Visual Website Optimizer ran one test that compared a fake, stock truck driver with a real one. The landing page with a real person pulled in over 161% more clicks and a 38% registration increase. 16
    Images without text have a 52% higher click-through rate than images with text. 35
    • More than half of SaaS landing pages have a green Call to Action (CTA) button. 35
    • Only 2 out of 10 people read the whole of a landing page, but 8 out of 10 people read the headline. 35
    • Readability increases roughly 11.8% in accordance with copy length - Keep your landing page copy short - say 250-300 words unless you’re selling software that is a more complicated, complex product like a SaaS product. 34
    🤓
    The efficacy of a landing page is mirrored in its ability to convert visitors. Metrics reveal the impact of design, content, and user experience on conversion rates.
    Your Burning Questions Answered

    How effective are landing pages in converting visitors?

    Landing pages play a crucial role in conversion optimization, with industry averages suggesting that the median landing page conversion rate hovers around 2.35%. However, the top 25% of landing pages can achieve conversion rates above 5.31%.

    Do videos on landing pages impact conversion rates?

    Yes, videos can significantly influence conversion rates. Statistics indicate that including a video on a landing page can increase conversions by up to 86%.

    What's the significance of page load time on landing page performance?

    Page load time can greatly affect the performance of a landing page. A mere 1-second delay in page load time can result in a 7% reduction in conversions. It's essential to optimize landing pages for speed to ensure users don't bounce before they've had a chance to convert.

    Marketing Automation Statistics 👀

    Efficiency meets technology in marketing automation. Dive into the benefits, adoption rates, and outcomes of automating repetitive marketing tasks.

    • 17.4% of Marketers consider marketing automation the most effective digital marketing technique. 4
    • Oracle, Adobe, and Hubspot are the top three marketing automation solutions chosen by U.S. industry professionals and account for close to 50% of the market share. 4
    The global market size of the marketing automation industry is 357,519 companies. 37
    • 47% of survey respondents claimed they used automation in their social media marketing efforts. 4
    • Email marketing is the most automated marketing channel according to 65% of respondents. 4
    • 43% of businesses believe an improved customer experience was the most advantageous impact of using marketing automation tools. 4

    43%

    of businesses believe an improved customer experience was the most advantageous impact of using marketing automation tools.

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    • 38% of respondents feel automation frees up staff time and 35% claimed it helped them with better decision-making and more accurate data. 4
    • Intercom was the most popular mobile marketing automation software tool in the android app category achieving 36% integration reach. 4
    • Freshchat Freshdesk Messaging by Freshworks ranked second and was also integrated with 23% of apps that used marketing automation software. 4
    80% of organizations are worried that automation will compound technical debt. 38
    • The global marketing automation technology market is expected to grow to $25.1 billion by the end of 2023. 4
    • By 2026, the market is projected to reach $9.36 billion at a CAGR of 12.5%. 6
    • Marketing automation on average drives a 14.5% increase in sales productivity and a 12.2% decline in marketing overhead. 29
    • 80% of marketing automation users had an increase in lead conversions. 29
    • 63% of companies are outperforming competitors due to marketing automation. 39
    Interactive Infographic

    48%

    of marketers claimed they automated content.

    46%

    of businesses said they want to increase their content creation budget in 2022.

    75%

    of email revenue is generated from triggered personalized campaigns.

    • 58% of marketers feel price is the most important factor to consider when choosing a marketing automation solution and 54% rate ease of use as the second most important factor. 38
    • Another study found that 86% of marketers consider ease of use to be the most important factor when evaluating automation tools. 29
    • 74% of respondents said the automation's ability to save them time was its largest benefit. 29
    • Marketing automation tools have been said to improve productivity by approximately 20%. 39
    • By 2022, 80% of all advertising processes will be automated. 39
    • 46% of marketers claim strategic execution of automation amplifies their success. 29
    91% of marketing automation users agree that automation is important to the overall success of their online marketing activities. 29
    • Companies that have a matured marketing automation system achieve 32% greater revenue compared to their projected growth. 40
    • Mature automation users enjoy 79% more revenue than the least mature companies. 40
    • The average ROI for marketing automation is $5.44 per $1. 41
    • 68.5% of marketers swear email marketing automation enhanced their targeting. 28
    • Email automation saves businesses time, increases revenue, and improves lead generation. 28
    Popular Spring Getaways in the US
    of marketers say they outsource some content marketing.
    of millennials watch video content right before bed.
    of marketers use marketing automation for content management.

    • B2B marketers using marketing automation increased their sales pipeline contribution by an average of 10%. 39
    • The number one reason cited by 85% of respondents for implementing lead nurturing automation is revenue growth. 39
    • 76% of marketers that implement marketing automation see a positive ROI within a year. 40
    • 44% of marketing automation users see a return within six months. 40
    • Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. 40
    80% of marketers believe marketing automation generates and converts more leads. 42
    • 30% of marketing professionals use marketing automation for their landing pages. 42
    • In 2027, the worldwide chatbot market is projected to total $454.8 million in revenue. 4
    • Facebook Messenger has over 300,000 operational chatbots. 43
    • Chatbots are better received in Europe than in the U.S. 43
    • As you can see from the stats, the marketing automation industry is set to expand.
    🤓
    Automation is refining the marketing realm, fostering efficiency, and personalized outreach. Its statistics depict a shift towards more streamlined and effective marketing processes.
    Your Burning Questions Answered

    Do businesses see a return on investment (ROI) from marketing automation?

    Yes, businesses report positive ROI from marketing automation. On average, businesses that implement marketing automation experience a 12% increase in sales pipeline contribution and a 10% reduction in marketing overhead.

    How does marketing automation impact lead nurturing and conversions?

    Marketing automation plays a pivotal role in lead nurturing. Statistics indicate that companies using marketing automation for lead nurturing see a 451% increase in qualified leads compared to those that don't.

    Are emails still a significant part of marketing automation strategies?

    Absolutely! Automated email campaigns account for approximately 21% of email marketing revenue, emphasizing the importance of automation in email strategies.

    Branding Statistics 🏷️

    Branding is the foundation of any business, the core of how and what you communicate with your audience that makes you stand out from the competition and builds up a loyal customer base.

    • 64% of consumers make a purchase after watching a branded piece of video content. 42
    • According to a Harvard Business Review study, customers who are fully connected to a brand are worth 52% more to a business than someone who isn't.42
    • 64% of women and 68% of men have felt an emotional connection with a brand. 44
    Brand recognition can be increased by 80% simply by employing a signature color. 45
    • Of 24 000 people, 37% proved to be "brand loyalists", meaning the look for brands that they can align with. 42
    • Companies without any branding to connect with their audience had a -18% customer value. 44
    • Having a great brand can bring down hiring and training expenses by as much as 50%. 45
    • An effective branding strategy can boost click-through rate (CTR) on online ads by 2 - 3 times. 44
    • The majority of people (50%) follow between 1 - 4 brands on social media channels while 26% follow 5 to 9 brands, 22% follow 10 or more brands, and 3% follow zero brands. 42
    Health Benefits of Travel
    of users expect to have a similar brand experience across all platforms/channels.

    • Logo costs vary greatly and the price generally has little to do with the success of the brand, for example Pepsi is in the million-dollar logo club while Coca-Cola got theirs for free. 43
    • Brands voted by consumers as having the most visually appealing logos include Apple, Nike, Coca-Cola, Google, and FedEx. 42
    • There are over 10 000 branding & positioning agencies worldwide. 42
    • Presenting a brand consistently across all platforms can increase revenue by up to 23%. 44
    • 58% of buyers switched to a private label brand when their preferred brand wasn’t available and 40% of those said that they will continue to buy the brand that they switched to. 44
    It takes between 5 to 7 impressions to even start creating brand awareness, which is why consistency is so important. 45
    • Consistently presented brands are 3.5 times more likely to enjoy high brand visibility than those with an inconsistent brand presentation. 44
    • Fully connected customers to your brand are 52% more valuable than satisfied customers, while emotionally connected customers have a staggering 306% higher lifetime value. 45
    • Longer landing pages that outline imperative information generate up to 220% more leads than above-the-fold calls to action. 46
    • 94% of customers are likely to show loyalty to a brand that offers complete transparency and 89% of shoppers are loyal to brands that share their values. 44
    Interactive Infographic

    54%

    of consumers would like to see more video content from brands they support.

    61%

    of people are more likely to buy from companies that deliver unique content.

    79%

    of people say that user-generated content highly impacts their purchasing decisions.

    • Content marketing gets three times as many leads as advertising by encouraging engagement, increasing brand awareness and recognition, and building deeper customer connections. 45
    • Only 10% of consumers say influencer content resonates as authentic with them, and a mere 19% say that brand-created content is the most authentic. 44
    • 75% of consumers surveyed believe there is value in brands exhibiting humor on social but only 25% actually want brands to bring on the snark full force. 44
    • If you use a signature color scheme in your brand, across multiple platforms, you can increase a consumer’s recognition of your brand by up to 80%. 43
    • Pepsi is in the million-dollar logo club, while Coca-Cola—using the same logo since 1886—got theirs for free. 45
    The majority of consumers buy from brands that are honest (86%), helpful (78%) and friendly (83%). 45
    • 77% of consumers purchase items based on their brand name rather than the name of the object itself (eg. iPads, Kleenex, and Scotch Tape). 42
    • On average, companies spend 5-10% of their annual marketing budget on re-branding. 45
    • The majority of consumers are looking to buy from brands that are honest (86%), helpful (78%), and friendly (83%). 46
    • Nearly 50% of young consumers are looking for more personality from brands on Instagram and Twitter. 46
    • The top four colors used by companies include: red, blue, gray scale, and yellow. 42
    Popular Spring Getaways in the US
    of businesses rely on content marketing as a branding strategy.
    of consumers feel better about a brand after reading customized content.
    of consumers will engage with your brand using chatbots.

    • Leads developed through employees’ social media activities convert 7 times more frequently than other leads. 46
    • Consumers are looking for customized marketing messages, with 72% saying they only engage with content related to their specific interests. 45
    • 65% of consumers say that they buy from brands that they have a strong emotional connection with and 90% of these highlight positive emotions as the key. 46
    • 43% of consumers of all ages, and 47% of GenZ consumers, say they'd be more likely to engage with a brand that shares photo or video content. 46
    69% of people fear that more brands than ever are spreading fake news or misinformation. 42
    • Word-of-mouth marketing is a strong contender for lead generation as 62% of customers share deals with friends. 46
    • Up to 70% of consumers claim to feel closer to a brand because of content marketing. 45
    • Having a great brand can bring down hiring and training expenses by as much as 50%. If people resonate with your brand, it won’t take much convincing to have them come work for you. 45
    • Nearly half of all employees believe they don’t have the tools to effectively enhance their employer brand. 45
    • 63% of employees say a consistent branding experience has an impact of whether or not a deal is closed. 45
    Interactive Infographic

    92%

    of people trust recommendations from individuals (even if they don’t know them) rather than brands.

    70%

    of US recruiters and HR professionals have rejected candidates based on information they found online.

    82%

    of customers trust a company when their senior management members are active on social media.

    • 77% of all discussions on social media are folks seeking advice, information, or help - this is much easier to answer and interact as an individual as opposed to a company. 44
    • 96% of companies believe employer brand and reputation can positively or negatively impact revenue, yet only 44% actively monitor the impact of their brand. 46
    • 40% of Millennials say market reputation has the biggest influence on their impression of an employer. 46
    • 80% of the B2B buying process takes place with zero human contact. 46
    • 74% of B2B consumers conduct more than half of their research online before making an offline purchase. 45
    77% of B2B buyers state that their latest purchase was very complex or difficult. 45
    • 89% of B2B marketers think that brand awareness should be the most important goal. 46
    • 7 out of 10 hashtags are branded on Instagram as companies associate their posts with brand-specific hashtags. 45
    • It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website. 44
    • Almost ¾ of small businesses invest in social media marketing as part of their brand strategy. 45

    74%

    of B2B consumers conduct half of their research online before making an offline purchase.

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    • Of all internet users, 65% see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source. 44
    • The top three channels SMBs plan to extend their employer brand are company website (69%), online professional networks (61%), social media (47%). 45
    • Direct mail has the 3rd highest ROI behind email and social media. 47
    • In the UK alone, listeners spend an average of 23 hours per week listening to the radio. 47
    68% of marketers today plan to expand their digital strategy into TV ads. 47
    • A startling 65% of consumers can recall visual content after 3 days; it’s safe to say visual marketing works. 47
    • In fact, over 50% of Europeans listen to the radio at least once per day - that’s a huge audience. 47
    🤓
    Branding transcends mere recognition, embedding a unique fingerprint in the consumer's mind. These figures reflect the power of a coherent brand strategy in fostering loyalty and differentiation.
    Your Burning Questions Answered

    How important is branding for customer recognition?

    Branding plays a crucial role in customer recognition. According to studies, consistent brand presentation across all platforms increases revenue by approximately 23%.

    How does branding impact trust in a company or product?

    Trust is foundational in branding. Statistics show that 81% of consumers say they need to trust a brand before making a purchase.

    How does branding influence purchasing decisions?

    Branding greatly affects purchasing choices. In fact, 59% of consumers prefer to buy products from brands they're familiar with, highlighting the importance of brand awareness in influencing purchasing behavior.

    Inbound Marketing Statistics ⬇️

    Inbound marketing is looking more and more appealing as consumers take the wheel and actively search for the information they need.

    • Inbound Marketing costs $14 less than traditional marketing for each newly acquired customer. 48
    • Content marketing can save marketers up to 62% more and bring three times more leads compared to traditional marketing. 48
    Inbound leads acquired after five months of consistent inbound marketing are 80% less expensive than outbound leads. 48
    • The cost per lead generated by inbound marketing is on average a massive 60% less than outbound generated leads. 16
    • According to inbound marketing stats, the cost for lead acquisition for inbound is at least 67% less than that of outbound. 49
    • Businesses that apply inbound marketing tactics can generate as high as 126% more leads than those that don’t. 49
    • A properly executed inbound marketing strategy is 10x more effective for lead conversion than outbound. 16
    Interactive Infographic

    18%

    of marketers believe outbound practices generate high-quality leads.

    88%

    of video marketers say that video increased their inbound marketing ROI.

    48%

    of the companies that use a content marketing technique give priority to blog content creation.

    • The top new marketing investments for 2022 include Twitter spaces, YouTube Shorts, Instagram Living Rooms, Facebook Live Shopping, and Spotify Green Room. 16
    • Building brand awareness is the primary goal for 49% of businesses that implement inbound marketing strategies. 49
    • Almost half (48%) of marketing teams expect their budget to increase in 2022. 16
    • Content marketing ranks as the most effective tactic for almost 20% of marketers worldwide. 16
    For over 80% of marketers, social media is the primary approach to inbound marketing.16
    • More than 70% of search engine users are only interested in organic search results. 48
    • According to surveys, preferred content strategies include business blogging (86% ), emails (67% ), and infographics (45% ). 48
    • Blogs cover a quarter of all the websites on the internet. 48
    • The preferred form of media for a content strategy is video content, out-ranking blogs and infographics. 48
    • More than 70% of search engine users are only interested in organic search results, and 80% of business executives prefer getting information about a company organically rather than through search engine ads. 48

    55%

    of marketers indicated that email marketing had been their most effective channel for early-stage lead generation.

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    • 77% of internet users regularly read at least one company blog, and 79% of companies that have a blog report a positive ROI. 48
    • Leads gained through SEO have a close rate of 14.6% as opposed to just 1.7% with outbound. 49
    • Search engines are now the leading source of referral traffic (34.8 percent), overtaking social media (25.6 percent). 49
    • Instagram, YouTube, and Facebook are the top 3 social media platforms marketers are using in 2022. 16
    Top website traffic sources include organic search at 27% and direct search at 22%. 16
    • The top media formats being used by marketers include videos 59%, blogs 48%, images 46%, and infographics 45%. 16
    • Interactive content is at the top of the content marketing trends to watch in 2022. 16
    • Marketers are investing the most in live streaming and short-form video content. 16
    • Marketers should focus on making the highest quality content possible, even if it means posting less often (83%) v.s posting on social media as often as possible, even if it means lower quality content (17%). 16
    Interactive Infographic

    83%

    of marketers believe it’s more effective to create higher quality content less often.

    81%

    of consumers will unfollow creators if they post sponsored content more than a few times a week.

    • 53% of marketers optimize photos or videos for visual search engines with 49% finding it to be one of their most effective strategies. 16
    • More than half of mobile page visitors will leave the site if it takes more than 3 seconds to load. 16
    • The best inbound marketers are using content to their advantage and experiencing 20% annual growth in website traffic. 16
    • Omni-channel campaigns result in nearly 20% better engagement rates and 250% better purchase frequency than single-channel campaigns. 16
    • An integrated inbound strategy can drive up to 1270% return on investment. 16
    Each month, approximately 409 million people view more than 20 billion pages. 14
    • 70-80% of users ignore sponsored search results. 16
    • 68% of online and SaaS buyers spend time reading the content by brands that they are interested in. 48
    • 90% of surveyed start-up founders indicated that SEO & Content Marketing is the main element of creating brand awareness and high-quality leads for their business. 48
    • 85% of the biggest SaaS businesses own an active blog. 48

    18%

    of the best SaaS businesses also have podcasts of their own that they use for marketing efforts.

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    • High-quality content marketing can generate a ROI of 448% or more for SaaS brands. 11
    • The most favored form of media for a content strategy is video content, preferred over blogs and infographics. 48
    • 85% of businesses include video marketing as a tool in their strategy. 48
    Among marketers that use video, 92% state that it’s an important element of their inbound marketing tactics. 48
    • 88% of video marketers say that video increased their inbound marketing ROI. 48
    • 58.6% of businesses surveyed said that they made long-form videos last year. They also said that out of these videos, webinars received the most engagement from viewers.16
    • 22.4% of marketers say that their main goal for video content is driving brand awareness with 21.6% saying product education is their goal. 16
    🤓
    The allure of inbound marketing lies in its organic, customer-centric approach. The statistics display a thriving model that entices audiences through valuable, engaging content.
    Your Burning Questions Answered

    What percentage of companies utilize inbound marketing strategies?

    According to recent studies, about 74% of companies globally use inbound as their primary approach to marketing.

    How do blog posts impact inbound marketing efforts?

    Blogging is a cornerstone of inbound marketing. Research indicates that companies that prioritize blogging efforts are 13x more likely to achieve positive ROI on their efforts.

    Are landing pages crucial for inbound marketing success?

    Yes, landing pages play a pivotal role. Stats show that companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.

    Content Marketing Statistics 🎭

    Organic search and recommendations remain the primary and most rewarding marketing ROI drivers for businesses, spanning sectors from tech to manufacturing, and from non-profits to pharmaceuticals.

    This is predominantly the result of content marketing. To aid you in shaping your digital marketing approach in 2023, here are some enlightening data points related to content marketing.

    Eight out of ten individuals who view their content marketing efforts as highly successful have a written record of their strategies.19
    • Close to 80% of top-performing content marketers allocate more than 10% of their overall marketing funds to content creation, in contrast to only 52% of less successful marketers who do the same.20
    • A large segment of marketers believe that understanding their audience is the pivotal element in ensuring content marketing success.20
    Styled Table

    Top Factors for Marketers

    Factor Share of Votes Received
    Researching the audience 47%
    Search Engine Optimization 465%
    Publishing More Content, Increasing Posting Frequency 45%
    Improving The Quality and Value of Our Content 44%
    Updating and Repurposing Existing Content 42%
    Analyzing Competition 41%

    • Despite the fact that the highest-quality leads come from organic sources and referrals, securing them is no straightforward task. Hence, the toughest challenge marketers face in content marketing is generating high-quality leads through content.20
    Styled Table

    Top Content Marketing Challenges

    Content Marketing Challenges Share of Votes
    Attracting Quality Leads With Content 45%
    Creating More Content Faster 38%
    Generating Content Ideas 35%
    Generating Enough Traffic Via Content 35%
    Generating ROI and Sales With Content 34%
    Ranking In Search Engines 29%

    • For content marketing purposes, 27% of marketers operate on a budget of under $1000 monthly. 20
    • 20% set aside between 3 and 5K, while a mere 6% have more than $20,000 at their disposal.20
    • For over half the marketers, prioritizing social media engagement and community development is key, along with enhancing content caliber and audience insights.20
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    Top-performing content for marketers globally

    Content Type Share of Votes
    Videos 45%
    Short-form Articles 31%
    Success Stories 28%
    Long-form blog posts 24%
    Case Studies 19%
    Webinar and Online Events 18%

    • Nearly half of the marketers pinpoint videos as the most impactful content type for their enterprises.20
    🤓
    With content as its cornerstone, digital marketing continues to engage and convert audiences. The numbers delineate content’s integral role in building trust and nurturing leads.
    Your Burning Questions Answered

    How significant is content marketing in today's digital landscape?

    Extremely significant. Research indicates that 70% of businesses are actively investing in content marketing strategies, highlighting its importance in the digital realm.

    Does publishing more content lead to better engagement and results?

    Yes, frequency can make a difference. Companies that publish 16 or more blog posts a month receive 3.5 times more traffic than those that publish 0-4 posts.

    What role does video content play in content marketing strategies?

    Video content is becoming increasingly crucial. Studies reveal that incorporating videos into content strategies can lead to a 54% increase in brand awareness and 66% more qualified leads annually.

    Digital Marketing Statistics 🎮

    The digital landscape is vast and ever-evolving. Dive deep into the strategies, platforms, and results that define the forefront of online marketing today.

    • The anticipated expenditure on digital advertising is set to hit $602.25 billion by 2023.25
    • The dominant segment in the digital market is Search Advertising, projected to account for $202.40 billion.25
    • In 2023, the U.S. is poised to lead global ad spending with a whopping $232.70 billion.25
    The predicted average spend per user for Social Media advertising in 2023 stands at $45.11.25
    • Looking ahead to 2026, smartphones are expected to contribute to 69% of total ad expenditures.25
    • By 2026, programmatic advertising is projected to be responsible for about 87% of Digital Advertising revenues.25
    • From 2021 to 2026, the digital marketing sector is set to grow at a compound annual rate of 17.6%.25
    • The expenditure on Social Media advertising is projected to exceed 230 billion in 2023.25
    Health Benefits of Travel
    of all marketers believe organic search offers the highest ROI

    • Facebook and Google Ads top the charts in terms of ROI for paid promotions.25
    • By 2026, the digital marketing sector's worth is projected to escalate to $807 billion.25
    • In 2023, desktops account for 39% of ad spending, while smartphones claim the rest at 61%.25
    • By 2026, ad spending distribution is anticipated to shift to 31% for desktops and 69% for mobile devices.25
    In 2023, programmatic advertising dominates with 84% share, overshadowing non-programmatic's 16%.25
    • Almost half of all marketers believe organic search offers the highest ROI.25
    • For 20% of companies, the primary metric for evaluating digital marketing success is the volume of generated leads.25
    • A Gartner survey indicates that 72% of marketing funds are directed towards digital strategies.25
    • As of 2023, Google handles approximately 8.5 billion search queries daily.
    • Google reigns as the leading search engine, accounting for 92% of all global searches.25

    90%

    of consumers rely on online reviews before making purchase decisions.

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    • The Bureau of Labor projects a 10% growth in marketing job opportunities by 2026.25
    • Companies that consistently engage with reviews witness a 50% higher customer spending.25
    • A significant 90% of consumers rely on online reviews before making purchase decisions.25
    • Digital ads have the potential to boost brand recognition by 80%.25
    • A majority, 62% of marketers, utilize CRM software to manage customer interactions.25
    🤓
    The digital marketing arena is a vibrant ecosystem, constantly molded by emerging trends. The data provides a lens into the prevailing strategies and their measurable impact on business outcomes.
    Your Burning Questions Answered

    How significant is digital marketing's share in the global advertising market?

    Digital marketing is dominant in the advertising realm. It is forecasted that digital advertising spending will reach approximately $602.25 billion in 2023.

    Are mobile devices playing a larger role in digital marketing?

    Absolutely. By 2026, it's anticipated that 69% of the overall advertisement spending will be channeled through smartphones.

    How do marketers perceive the ROI from digital marketing compared to other forms?

    Digital marketing holds a strong position in terms of ROI. For instance, 68% of marketers claim that video marketing offers a superior ROI compared to Google Ads.

    That's A Wrap!🎁

    The marketing industry is always evolving and keeping ahead of the current trends is a great way to make sure your company is properly capitalizing on new tools and strategies.

    Automation seems to be taking off in a multitude of marketing avenues, showing growth in lead generation, email marketing, or social media commerce.

    We hope these stats help you strategize your marketing plans and prepare you for the trends shaping 2023 and beyond.

    Sources

    1. Content marketing topic overview by Statista
    2. Spam email traffic share by Statista
    3. Promotional email frequency preference in the USA by Statista
    4. State of B2B marketing automation by Regalix
    5. Leading activities of USA SMBs using marketing automation software by Statista
    6. DMA insight: Consumer attitudes to privacy by DMA
    7. IDC White Paper by LinkedIn
    8. PayPal's total active registered accounts by Statista
    9. E-commerce share of retail sales worldwide by Statista
    10. Digital coupons and deals topic overview by Statista
    11. Number of digital buyers worldwide by Statista
    12. State of Video by Wistia
    13. Content Marketing Infographic by DemandMetric
    14. Online video viewing forecast by ZenithMedia
    15. Coverage by eMarketer
    16. Social media advertising CTR by Statista
    17. Approach content-led communications by Statista
    18. State of Interactive Content in 2022 by Mediafly
    19. Podcast ad spending in the US by Statista
    20. Digital marketing channels with personalized communication by Statista
    21. Marketing personalization by age data channel by Statista
    22. Global social networks ranked by number of users by Statista
    23. G3 Communications report by G3 Communications
    24. Marketing automation software revenue worldwide 2020-2027 by Statista
    25. Mulesoft automation trends 2022 by Salesforce
    26. Marketing automation by the numbers by Business2Community