• Branding
• Budgeting
• Deliverability
• Deployment Times
• Design
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
• Lead Generation
• Mobile
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Registration
• Research
• Response Metrics
• ROI
• Segmentation
• Social Interaction
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Transactional
• Vs. Other Marketing

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ExactTarget recommends that each name acquired should cost around 5 cents in order to be profitable because: Open and click-through rates are consistently less than half those for house lists, co-reg people unsubscribe from the email programs faster and co-reg conversion rates are much lower than house lists. - ExactTarget (2007)


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