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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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75% of respondents say lack of relevance is the biggest reasons subscribers choose to opt out, followed closely by sending too frequently (73%). - Merkle Interactive Services (2009)
55% of retailers will use emails to highlight new product availability. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)
53% of retailers will use emails to feature online-only promotions. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)
Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them. - PMN and Pace University's Lubin School of Business'(IDM) Lab(2009)
62% would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)
For advertising-oriented lists, 57% of marketers surveyed said that "emailing unique content by segment" produced routinely justifiable results. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Emails with 20 or more links got about twice as many clicks as those with fewer links. - MailerMailer (2008)
53% of consumers say email is irrelevant - David Daniels, Vice President, JupiterResearch (Dec. 2007)
40% of small businesses execs want to see "how-to" type of content in their (email) newsletter. - Bredin Business Information (2007)
When asked why recipients stopped subscribing to opt-in emails, more than one-half said the content was no longer relevant, and 40% said they were getting too many offers. - JupiterResearch (2007)
26% of small businesses execs want to see topics about strategy and leadership in their (email) newsletter. - Bredin Business Information (2007)
Over 40% of the respondents cited "a good offer or deal" as the most important factor in their decision to make an online purchase. - Endai Worldwide (2007)
One quarter of the respondents was most drawn to buy because the product offering was of interest to them. - Endai Worldwide (2007)
Over 21% indicated that the emails they open and buy from are about something they're "specifically interested in." - Endai Worldwide (2007)
63.7% of online merchants believe they are creating the right mix of graphics and content to attract customers. - Internet Retailer (2007)
64% of online merchants keep key points of content high up in the body of the message. - Internet Retailer (2007)
26.6% of online customers use preview panes (instead of look at your whole email). - MarketingSherpa (2007)
64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)
69% of at-work email users usually view emails in their preview panes. - MarketingSherpa (2007)
80% of at-work users in the US rely on Outlook, which offers preview panes. - MarketingSherpa (2007)
38% of online consumers now use preview pane 'capable' email clients. - MarketingSherpa (2007)
64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)
59% of online customers routinely block images. - MarketingSherpa (2007)
