• Authentication
• Automated
• Branding
• Budgeting
• Case Studies
• Coding
• Conversions
• Copy
• Co-Registration
• Creative
• Deliverability
• Deployment Times
• Email Appends
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
• Lead Generation
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Privacy
• Registration
• Response Metrics
• ROI
• Segmentation
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Trend Reports
• Viral Emails
• Vs. Other Marketing
• White Papers

For advertising-oriented lists, 57% of marketers surveyed said that "emailing unique content by segment" produced routinely justifiable results. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Emails with 20 or more links got about twice as many clicks as those with fewer links. - MailerMailer (2008)

53% of consumers say email is irrelevant - David Daniels, Vice Presidnet, JupiterResearch (Dec. 2007)

40% of small businesses execs want to see "how-to" type of content in their (email) newsletter. - Bredin Business Information (2007)

When asked why recipients stopped subscribing to opt-in emails, more than one-half said the content was no longer relevant, and 40% said they were getting too many offers. - JupiterResearch (2007)

26% of small businesses execs want to see topics about strategy and leadership in their (email) newsletter. - Bredin Business Information (2007)

Over 40% of the respondents cited "a good offer or deal" as the most important factor in their decision to make an online purchase. - Endai Worldwide (2007)

One quarter of the respondents was most drawn to buy because the product offering was of interest to them. - Endai Worldwide (2007)

Over 21% indicated that the emails they open and buy from are about something they're "specifically interested in." - Endai Worldwide (2007)

63.7% of online merchants believe they are creating the right mix of graphics and content to attract customers. - Internet Retailer (2007)

64% of online merchants keep key points of content high up in the body of the message. - Internet Retailer (2007)

26.6% of online customers use preview panes (instead of look at your whole email). - MarketingSherpa (2007)

64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)

69% of at-work email users usually view emails in their preview panes. - MarketingSherpa (2007)

80% of at-work users in the US rely on Outlook, which offers preview panes. - MarketingSherpa (2007)

38% of online consumers now use preview pane 'capable' email clients. - MarketingSherpa (2007)

64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)

59% of online customers routinely block images. - MarketingSherpa (2007)

51 - average number of seconds allocated to a newsletter after opening. - Jakob Nielsen (2006)

19 - percent of newsletters participants fully read. - Jakob Nielsen (2006)

Users spend 15-20 seconds on each email they open. - EmailLabs (2006)

Promotional emails get about 15 seconds. - MarketingSherpa (2006)

Readers spend an average of 51 seconds with email newsletters, typically skimming the contents. - Nielsen Norman (2006)

19% of newsletters are read fully. - Nielsen Norman (2006)

Engaging your audiences in more relevant communications (such as email) increases net profits by an average of 18 times more than broadcast mailing. - Jupiter Research (2006)

The majority of email marketers are failing to use email as a relevant marketing tool. Research found relevant messages can lead to almost as many sales as free or discounted shipping offers. - Jupiter Research VP and research director David Daniels (2006)

44% of marketers surveyed believe the biggest challenge in email is providing relevant content. - eMarketer (2006)

46% of internet users say commercial emails they receive are not targeted to their needs. - eMarketer (2006)

Free offer landing pages get 6-11% conversion rates. - MarketingSherpa (2006)

Ecommerce landing pages get 2% conversions. - MarketingSherpa (2006)

7 out of 10 marketers report regularly testing subject lines. - MarketingSherpa, Email Marketing Benchmark Guide 2006

62% test copy. - MarketingSherpa, Email Marketing Benchmark Guide 2006

Link placement, personalization and the "From" line are tested by 46% of marketers. - MarketingSherpa, Email Marketing Benchmark Guide 2006

39% test the offer. - MarketingSherpa, Email Marketing Benchmark Guide 2006

Newsletter-style layout for promotional emails generated average click rates of 7.1 percent, compared to average click rates of 6.2 percent for single-image "postcard-style" messages. - Silverpop (2006)

Six to ten links within an email generate the highest number of clicks. - Silverpop (2006)

Most B2C companies include navigation bar on the top of the email but ones that include it in the left side of the email have better response rates. - Silverpop (2006)

38% of B2C companies include lifestyle photography/images in their emails. - Silverpop (2006)

Click through rates were higher for B2C email campaigns that featured lifestyle images that those without. - Silverpop (2006)

60 percent of people who read an email only see or read 50 percent of the message. - Jeanniey Mullen ClickZ (2006)

54 percent of respondents saying they clicked on a link in an email because the product or service interested them. - Jupiter Research (2006)

40 percent do so when copy piqued their interest. - Jupiter Research (2006)

35 percent are influenced by the subject line. - Jupiter Research (2006)

12 percent of respondents say a single large image influenced their decision to click. - Jupiter Research (2006)

9 percent are influenced by several smaller images. - Jupiter Research (2006)