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16% of mobile users' permission-based email is viewed on mobile devices - five points higher than last year. - Merkle Interactive Services (2009)

84% of mobile users' permission-based email is viewed on PCs. - Merkle Interactive Services (2009)

55% of retailers will use emails to highlight new product availability. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)

53% of retailers will use emails to feature online-only promotions. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)

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BrightWave Marketing
An award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill

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48% of respondents don't use preview panes when viewing the majority of their permission emails. - Merkle Interactive Services (2009)

48% see pictures automatically (in HTML emails) while 52% do not. - Merkle Interactive Services (2009)

53% of all permission-based email recipients have added at least one company to their address books; they do so for 25 percent of the companies sending them email. - Merkle Interactive Services (2009)

Nearly 30% of marketers duplicate their site navigation in their emails. Of those, 15% find it more effective than the main content in driving clicks, while 11% of marketers find their navigation converts better than the main content of their email. - eROI's The Elements of Email (2008)

78% of the companies surveyed included links recipients could use to view the message as a Web page, compared to 59% who did so in 2005. - Silverpop (2007)

6% of the companies surveyed used the postcard style (one big single-pane graphic). - Silverpop (2007)

30% of the companies surveyed used a letter or newsletter format to communicate with customers. - Silverpop (2007)

19% of the companies surveyed used a single-pane graphic across the top of the page with rows and columns below. - Silverpop (2007)

Most common screen resoltion is 1024 X 768. - OneStat.com (April 2007)

64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007)

34% of marketers surveyed said that creative optimization had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

63.7% of online merchants believe they are creating the right mix of graphics and content to attract customers. - Internet Retailer (2007)

64% of online merchants keep key points of content high up in the body of the message. - Internet Retailer (2007)

Fewer than 50 percent of marketers create emails that render appropriately.
- Email Experience Council, Jan 2007

One in five emails are invisible and ineffective due to blocked images.
- Email Experience Council, Jan 2007

26.6% of online customers use preview panes (instead of look at your whole email). - MarketingSherpa (2007)

64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)

69% of at-work email users usually view emails in their preview panes. - MarketingSherpa (2007)

80% of at-work users in the US rely on Outlook, which offers preview panes. - MarketingSherpa (2007)

38% of online consumers now use preview pane 'capable' email clients. - MarketingSherpa (2007)

59% of online customers routinely block images. - MarketingSherpa (2007)