• Automated Email
• Branding
• Budgeting
• Deliverability
• Deployment Times
• Design
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• Inbound Marketing
• International Stats
• Landing Pages
• Lead Generation
• Mobile
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Registration
• Research
• Response Metrics
• ROI
• Segmentation
• Social Interaction
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Transactional
• Vs. Other Marketing

StatShare

StatShare, a must read for all email marketing pros.

"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider

50% of B2B and B2C said that determining the best time to send emails is an email tactic that works particularly well. -Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

People are receptive to marketing emails during the first hour of their work day. Pure360 reports 16.5% of emails in the study were opened between 9 a.m. and 10 a.m.. - Pure360 (2009)

42.6% of financial emails were opened after lunch, indicating that workers are more receptive to so-called bigger-picture or life-changing messages in the afternoon. - Pure360 (2009)

The most popular email day of the year for retailers, based on percent of retailers tracked via RetailEmail.Blogspot

• Dec. 26, 2006, Tuesday, the day after Christmas - 53.1%
• Dec. 11, 2006, Monday, 14 days before Christmas - 49.0%
• Dec. 15, 2006, Friday, 10 days before Christmas - 45.9%
• Dec. 18, 2006, Monday, 7 days before Christmas - 44.9%
• April 17, 2007, Tuesday, Tax Day - 43.7%
• Nov. 27, 2006, Monday, the Monday after Thanksgiving Day (Cyber Monday) and 28 days before Christmas - 43.7%
• Dec. 4, 2006, Monday, 21 days before Christmas - 42.1%
• Dec. 8, 2006, Friday, 17 days before Christmas - 42.1%
• April 24, 2007, Tuesday, 19 days before Mother's Day - 40.2%
• June 5, 2007, Tuesday, 12 days before Father's Day - 40.0%

- Email Experience Council/RetailEmail.Blogspot,
"The Most Popular Email Days of the Year For Retailers" (July 12, 2007)

Tuesday was retailers' favorite day to email, followed by Thursday, Monday, Friday, Wednesday, Sunday and Saturday. While 33% of retailers email on Tuesdays, only 8% sent emails on Saturdays. - Email Experience Council/RetailEmail.Blogspot, "Choosing The Best Day Of The Week To Email" (July 5, 2007)

The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). - eROI, "Email Marketing Statistics By Day and Time" (July 2007)

The highest click through rates during Q2 2007 were Wednesday and Thursday (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)

11am and 4pm scored the highest marks for business hour open rates (30%) and click through rates (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)

The highest peaks for read rates were 9 p.m. and 11 p.m.--with rates of 40% and 45%, as compared with workday rates between 24% and 30%. - eROI, "Email Marketing Statistics By Day and Time" (July 2007)

Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m. - eROI, "Email Marketing Statistics By Day and Time" (July 2007)