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Email Compared to Other Marketing
80% of Marketers Report Email Is Strongest Performing Media Buy Ahead of Search and Display. - Datran Media, "Marketing & Media Survey" (2008)
Search is favored channel for complementing the email channel. - Datran Media, "Marketing & Media Survey" (2008)
83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)
33% of surveyed travel and tourism businesses said that driving repeat visitors is a major benefit of email marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
Nearly half of survey respondents (46%) said reducing the dependency on print marketing is a major benefit of email marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
83.2% of marketers surveyed chose email marketing as the most important advertising mediums they will use in 2007. - Datran Media Research (2007)
49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing. - Internet Retailer (2007)
When marketers do use email in concert with other marketing channels, two out of three use special offer codes to integrate the channels. - DMA (Nov 2006)
According to Ad:Tech Attendees 31% of US Marketing Executives surveyed say direct response programs (email and mailings) have greatest ROI, more than double all other marketing programs (p.r., event marketing, website, advertising). - CMO Council (2006)
Online retailers ranked email marketing as the most important demand-generation activity for holiday success, with Search Engine Marketing (SEM) ranking second. - Online Retail Holiday Readiness Report, WebTrends (2006)
Telephone and email produced the highest response rates - 2.60% and 2.45%, respectively - among direct marketing media channels in terms of generating leads. - Direct Marketing Association's "2006 Response Rate Trends Report"
57.4% of respondents to the survey report that sales from email as a proportion of total sales are much higher or somewhat higher than a year ago. - Internet Retailer (Sept 2006)
Email generated $15.50 in sales per dollar spent on email marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on email, Winterberry Group reports. - Winterberry Group (2005)
Email will maintain about the same leads over direct mail and telemarketing in generated sales this year, when Winterberry estimates that email will generate $16.7 in sales per dollar spent on marketing, compared to $14.6 for direct mail and $9.71 for telemarketing. - Winterberry Group (2005)
Email drove 73% more sales per marketing dollar than did telemarketing, which generated $8.94 per marketing dollar. - Winterberry Group (2005)
Email delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing. - DMA (2005)
Winterberry also projects that marketers will spend $2.2 billion on email campaigns this year, up from $2.1 billion last year, and that they'll spend $51.4 billion on direct mail, up from $48.6 billion last year. - Winterberry Group (2005)
Email marketing is the top online marketing method for retention, above search engine positioning, banner ads, sponsorships and other programs. - Direct Marketing Association (DMA) (2005)
