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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Frequency
35.4% of consumers report frequency the primary reason for unsubscribing from a brand's email (up from 30.7% in 2012). - BlueHornet "2013 Consumer Views of Email Marketing" (2013)
14% of organizations never send more than one email a month to subscribers, while 33% have a maximum of at least six a month (up from just 15% in 2011). - DMA "National Client Email Report" (2013)
Most marketers (35%) contact an address on their list 2-3 times in one month. The next most popular frequency is 4-6 times according to 20% of respondents. - DMA "National Client Email Report" (2013)
Only 7% of marketers send 6-8 emails to an address on their list in one month. - DMA "National Client Email Report" (2013)
The majority of respondents (51%) had a contact strategy in place for the maximum amount of times each address is contacted, up 11% since 2011. - DMA "National Client Email Report" (2013)
75% reported they would resent a brand after being bombarded by emails. - Emailvision "Survey Reveals Bombarding Consumers with Marketing Results in Brand Resentment" (2013)
40% of those who do get brand emails get no more than three such emails a day on average and about 63% get no more than six. - DMA "Email tracking report" (2012)
69% of U.S. email users unsubscribe from a business or non-profit email because the organization sends too many emails. - Chadwick Martin Bailey "10 Facts about How and Why Consumers Like and Subscribe" (2012)
A BtoB survey found marketers approach the frequency of their email blasts in different ways. Almost half (48%) worry about alienating contacts with too much volume and send out non- e-newsletter emails once a month or even less often. By contrast, 19% email their contacts once a week, and 16% hit the send button once every two weeks. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)
39% of marketers have an official frequency cap in place. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)
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54% of people who unsubscribe from permission emails said the reason was emails coming too frequently. - ExactTarget "The Social Break-Up" (2011)
49% of people who unsubscribe from permission emails said the reason was content was repetitive or boring over time. - ExactTarget "The Social Break-Up" (2011)
247 billion emails were sent each day in 2009. That's an email every 0.00000035 seconds. - e-Dialog "Manifesto for E-mail Marketers: Consumers Demand Relevance" (2010)
59% of US and UK Internet Users said the reason for not regularly opening/reading email marketing messages is that they come too frequently.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
Friday is the most popular day of the week to send out promotional emails, with 42% of US Online Retailers sending at least one promotional email.- Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010)
22% of US Internet users decided to stop purchasing from a company because of too many or irrelevant emails. -CMO Council and InfoPrint Solutions (2010)
41% of US Internet users threatened to stop buying from companies that send them irrelevant messages, -CMO Council and InfoPrint Solutions (2010)
2009 saw a 12% overall increase in promotional e-mail messages from top online retailers. - Smith-Harmon"Retail Email Year-End Trends for 2009" (2010).
Consumers aged 18-26 receive an average of 12.4 emails per day from companies, compared with 14.9 emails per day for those aged 27-38 and 15.9 for those aged 39-54. - IDG Connect and MarketingSherpa (2010)
89% of retailers cited email is the most mentioned successful tactic overall. - Merkle "View From The Inbox" (2009)
Monthly emails and content and frequency options positively impacted a company's reputation. - Habeas (2008)
40% of consumers say email comes too often - David Daniels, Vice President, JupiterResearch (Dec. 2007)
B2B subscribers are twice as likely to consider email "spam" if it comes "too frequently." - MarketingSherpa (2007)
More than one-quarter of the email that consumers received in their inboxes was marketing. - JupiterResearch (2007)
Wednesday was the best day of the week in the third quarter of 2007 to send email in terms of click (3.9%) and open rates (25.4%). - eROI (2007)
Average open rates on Tuesdays were 22.6% and clicks were 3.2%; open rates on Thursdays were 23.6% while click rates were 3.7%; open rates on Friday were 23.1% and clicks were 3.1%; and open rates on Sunday were 20.7% while clicks were 2.4%. - eROI (2007)
Most marketers send email to their customers once a week. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
The average marketer sends 64 messages to their customers a year. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
The average marketer sends out 5.2 million email messages, including newsletters and one-off campaigns, or an increase of about 24% from the 2005 level of 4.2 million pieces. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
When asked why recipients stopped subscribing to opt-in emails, more than one-half said the content was no longer relevant, and 40% said they were getting too many offers. - JupiterResearch (2007)
45% of small businesses execs want to receive the (email) newsletter weekly, 34% said monthly. - Bredin Business Information (2007)
60% of online retailers conduct between one and three campaigns each month;
32.8% coordinate four to 15 campaigns each month;
7.2% conduct more than 15. - Internet Retailer (2007)
37.4% say they receive more email than they expected when they signed up. - Return Path (2007)
28% say they got the amount of email they expected at sign-up. - Return Path (2007)
During the holiday season (the five-week period of Nov. 18 to Dec. 22), the largest online retailers increased their email volume by 47% on average, upping their send rate to 2.2 emails per week from 1.5 emails per week, as compared to the 15 weeks prior (Aug. 5 to Nov. 17). - Email Experience Council/RetailEmail.Blogspot (2007)
14% of organizations never send more than one email a month to subscribers, while 33% have a maximum of at least six a month (up from just 15% in 2011). - DMA "National Client Email Report" (2013)
Most marketers (35%) contact an address on their list 2-3 times in one month. The next most popular frequency is 4-6 times according to 20% of respondents. - DMA "National Client Email Report" (2013)
Only 7% of marketers send 6-8 emails to an address on their list in one month. - DMA "National Client Email Report" (2013)
The majority of respondents (51%) had a contact strategy in place for the maximum amount of times each address is contacted, up 11% since 2011. - DMA "National Client Email Report" (2013)
75% reported they would resent a brand after being bombarded by emails. - Emailvision "Survey Reveals Bombarding Consumers with Marketing Results in Brand Resentment" (2013)
40% of those who do get brand emails get no more than three such emails a day on average and about 63% get no more than six. - DMA "Email tracking report" (2012)
69% of U.S. email users unsubscribe from a business or non-profit email because the organization sends too many emails. - Chadwick Martin Bailey "10 Facts about How and Why Consumers Like and Subscribe" (2012)
A BtoB survey found marketers approach the frequency of their email blasts in different ways. Almost half (48%) worry about alienating contacts with too much volume and send out non- e-newsletter emails once a month or even less often. By contrast, 19% email their contacts once a week, and 16% hit the send button once every two weeks. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)
39% of marketers have an official frequency cap in place. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)
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49% of people who unsubscribe from permission emails said the reason was content was repetitive or boring over time. - ExactTarget "The Social Break-Up" (2011)
247 billion emails were sent each day in 2009. That's an email every 0.00000035 seconds. - e-Dialog "Manifesto for E-mail Marketers: Consumers Demand Relevance" (2010)
59% of US and UK Internet Users said the reason for not regularly opening/reading email marketing messages is that they come too frequently.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
Friday is the most popular day of the week to send out promotional emails, with 42% of US Online Retailers sending at least one promotional email.- Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010)
22% of US Internet users decided to stop purchasing from a company because of too many or irrelevant emails. -CMO Council and InfoPrint Solutions (2010)
41% of US Internet users threatened to stop buying from companies that send them irrelevant messages, -CMO Council and InfoPrint Solutions (2010)
2009 saw a 12% overall increase in promotional e-mail messages from top online retailers. - Smith-Harmon"Retail Email Year-End Trends for 2009" (2010).
Consumers aged 18-26 receive an average of 12.4 emails per day from companies, compared with 14.9 emails per day for those aged 27-38 and 15.9 for those aged 39-54. - IDG Connect and MarketingSherpa (2010)
89% of retailers cited email is the most mentioned successful tactic overall. - Merkle "View From The Inbox" (2009)
Monthly emails and content and frequency options positively impacted a company's reputation. - Habeas (2008)
40% of consumers say email comes too often - David Daniels, Vice President, JupiterResearch (Dec. 2007)
B2B subscribers are twice as likely to consider email "spam" if it comes "too frequently." - MarketingSherpa (2007)
More than one-quarter of the email that consumers received in their inboxes was marketing. - JupiterResearch (2007)
Wednesday was the best day of the week in the third quarter of 2007 to send email in terms of click (3.9%) and open rates (25.4%). - eROI (2007)
Average open rates on Tuesdays were 22.6% and clicks were 3.2%; open rates on Thursdays were 23.6% while click rates were 3.7%; open rates on Friday were 23.1% and clicks were 3.1%; and open rates on Sunday were 20.7% while clicks were 2.4%. - eROI (2007)
Most marketers send email to their customers once a week. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
The average marketer sends 64 messages to their customers a year. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
The average marketer sends out 5.2 million email messages, including newsletters and one-off campaigns, or an increase of about 24% from the 2005 level of 4.2 million pieces. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
When asked why recipients stopped subscribing to opt-in emails, more than one-half said the content was no longer relevant, and 40% said they were getting too many offers. - JupiterResearch (2007)
45% of small businesses execs want to receive the (email) newsletter weekly, 34% said monthly. - Bredin Business Information (2007)
60% of online retailers conduct between one and three campaigns each month;
32.8% coordinate four to 15 campaigns each month;
7.2% conduct more than 15. - Internet Retailer (2007)
37.4% say they receive more email than they expected when they signed up. - Return Path (2007)
28% say they got the amount of email they expected at sign-up. - Return Path (2007)
During the holiday season (the five-week period of Nov. 18 to Dec. 22), the largest online retailers increased their email volume by 47% on average, upping their send rate to 2.2 emails per week from 1.5 emails per week, as compared to the 15 weeks prior (Aug. 5 to Nov. 17). - Email Experience Council/RetailEmail.Blogspot (2007)
