• Automated Email
• Branding
• Budgeting
• Deliverability
• Deployment Times
• Design
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• Inbound Marketing
• International Stats
• Landing Pages
• Lead Generation
• Mobile
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Registration
• Research
• Response Metrics
• ROI
• Segmentation
• Social Interaction
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Transactional
• Vs. Other Marketing

StatShare

StatShare, a must read for all email marketing pros.

"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider

64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who it's from. - Bredin Business Information (2007)

79.1% of online merchants feature the company name prominently in the "from" line of the message. - Internet Retailer (2007)

55.9% of respondents cited knowing and trusting the sender as the primary reason for opening an email. - Return Path (2007)

73% make the decision to click on the "report spam" or "junk" button using the from line. - Email Sender and Provider Coalition, 2007

51.2% cited previously opening an email from the sender and finding it valuable as the top reason for opening a message, making the marketer's previous behavior the No.2 consideration. - Return Path (2007)