HTML vs. Text Only Emails
Only 33 percent of those surveyed have images in their email provider turned on by default. This is a vast difference from 2006, when the figure was a still concerning 55 percent.- MarketingSherpa, (2010)
16% of mobile users' permission-based email is viewed on mobile devices - five points higher than last year. - Merkle Interactive Services (2009)
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007)
Fewer than 50 percent of marketers create emails that render appropriately.- Email Experience Council (Jan 2007)
One in five emails are invisible and ineffective due to blocked images. - Email Experience Council (Jan 2007)
Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2007)
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********ADVERTISEMENT********21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council (2007)
28% showed relevant copy, but had no working links. - Email Experience Council (2007)
12% of the largest online retailers offer to send their email newsletter in a text-online format during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
Use Text-Only if You're Emailing BellSouth Names. - MarketingSherpa (2007)