home | email signup | contact us | advertise | submit a stat
Follow ESC on Twitter Follow ESC on Twitter
The Leading Authority on Email Marketing Metrics
Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
EmailStatCenter.com
The New Inbox Available On Amazon

HTML vs. Text Only Emails

Only 33 percent of those surveyed have images in their email provider turned on by default. This is a vast difference from 2006, when the figure was a still concerning 55 percent.- MarketingSherpa, (2010)

16% of mobile users' permission-based email is viewed on mobile devices - five points higher than last year. - Merkle Interactive Services (2009)

64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007)

Fewer than 50 percent of marketers create emails that render appropriately.- Email Experience Council (Jan 2007)

One in five emails are invisible and ineffective due to blocked images. - Email Experience Council (Jan 2007)

Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2007)

********ADVERTISEMENT********

BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, O'Charley's, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit www.TheTruthAboutEmailMarketing.com for more information on the definitive book on email marketing.

********ADVERTISEMENT********

21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council (2007)

28% showed relevant copy, but had no working links. - Email Experience Council (2007)

12% of the largest online retailers offer to send their email newsletter in a text-online format during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)

Use Text-Only if You're Emailing BellSouth Names. - MarketingSherpa (2007)

Google