Submit a Stat
""If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics"
- "The Email Diva", MediaPost's Email Insider"
StatShare, a must read for all email marketing pros.
Subscribe Now!
HTML vs. Text Only Emails
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007)
Fewer than 50 percent of marketers create emails that render appropriately.
- Email Experience Council (Jan 2007)
One in five emails are invisible and ineffective due to blocked images.
- Email Experience Council (Jan 2007)
********ADVERTISEMENT********
BrightWave MarketingA leading email services boutique firm specializing in strategy, creative and full service campaign management. Visit BrightWaveMarketing to see why Lowe's, BellSouth, ACS and Whole Foods have hired us.
********ADVERTISEMENT********
21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council (2007)28% showed relevant copy, but had no working links. - Email Experience Council (2007)
12% of the largest online retailers offer to send their email newsletter in a text-online format during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
Use Text-Only if You're Emailing BellSouth Names. - MarketingSherpa (2007)
Of the largest online retailers that send welcome emails, 69% of them send their welcome emails in HTML, while the remaining 31% sent theirs in text-only format. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Inclusion of artwork and images does not have a major affect on response rates. - Jupiter Research and Silverpop (2006)
Spam filtering is more likely to occur because of HTML coding than the words you use in your email. - George Bilbrey, iMediaConnection (2006)
