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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Inbound Marketing
Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations. - HubSpot, 2011
In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 its share was 17% greater. - HubSpot, 2011
57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. - HubSpot, 2011
85% of businesses rated their company blogs as 'useful' 'important' or 'critical' a whopping 27% rated their company blog as 'critical' to their business. - HubSpot, 2011
In 2011, the average cost per lead for outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143. - HubSpot, 2011
Inbound marketing-dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations. - HubSpot, 2011
Inbound marketing had a 9% greater share of the lead generation budget in 2009 in comparison to a 17% greater share in 2011. - HubSpot, 2011
The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011. - HubSpot, 2011
In 2011, small businesses (1 to 5 employees) plan to spend 49% of their lead generation budgets on inbound marketing. - HubSpot, 2011
Medium-to-large businesses (50 or more employees) plan to spend 36% of their lead generation budgets on inbound marketing. - HubSpot, 2011
Facebook and Twitter users reported customer acquisition rates of 48% and 42%, respectively. - HubSpot, 2011
Inbound marketing focused businesses have a 60% lower cost per lead - HubSpot, 2011
1/2 of US consumers spend three or more hours online every day - The Media Audit, October 2010
24% of adults have posted comments or reviews online about the things they buy - Online Product Research, September 2010
1 out of every 8 minutes online is spent on Facebook - COMSCORE, February 2011
Twitter's active user base generated 90 Million tweets per day - Rimetrics, January 2010
More than half of all Internet users read blogs at least monthly - Emarketer, August 2010
US Internet users spend 3x more minutes on blogs and social networks than on email - The Nelson Company, November 2010
67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook - HubSpot 2011
57% of businesses have acquired a customer through their company blog - HubSpot, 2011
