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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Stats by Industry
Industry Response Metrics:
Business Products and Services General
| Non-Bounce Rate: | 91.7% |
| Open Rate: | 23.0% |
| Click-Through Rate: | 4.6% |
Business Publishing/Media General
| Non-Bounce Rate: | 97.1% |
| Open Rate: | 18.4% |
| Click-Through Rate: | 4.4% |
Consumer Products CPG
| Non-Bounce Rate: | 97.2% |
| Open Rate: | 17.0% |
| Click-Through Rate: | 8.0% |
Consumer Products Pharmaceutical
| Non-Bounce Rate: | 84.3% |
| Open Rate: | 18.2% |
| Click-Through Rate: | 4.9% |
Consumer Publishing/Media General
| Non-Bounce Rate: | 98.3% |
| Open Rate: | 15.1% |
| Click-Through Rate: | 5.3% |
Consumer Services General
| Non-Bounce Rate: | 98.2% |
| Open Rate: | 19.1% |
| Click-Through Rate: | 4.1% |
Consumer Services Telecom
| Non-Bounce Rate: | 94.5% |
| Open Rate: | 22.2% |
| Click-Through Rate: | 9.0% |
Financial Services CC/Banks
| Non-Bounce Rate: | 95.8% |
| Open Rate: | 33.7% |
| Click-Through Rate: | 6.5% |
Financial Services General
| Non-Bounce Rate: | 95.6% |
| Open Rate: | 29.7% |
| Click-Through Rate: | 5.6% |
Retail Apparel
| Non-Bounce Rate: | 99.0% |
| Open Rate: | 14.6% |
| Click-Through Rate: | 3.5% |
Retail General
| Non-Bounce Rate: | 97.9% |
| Open Rate: | 25.2% |
| Click-Through Rate: | 4.8% |
Retail Specialty
| Non-Bounce Rate: | 96.6% |
| Open Rate: | 21.6% |
| Click-Through Rate: | 4.2% |
Travel/Hospitality Travel Services
| Non-Bounce Rate: | 98.1% |
| Open Rate: | 24.4% |
| Click-Through Rate: | 4.6% |
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• Agriculture 25.3%
• Religious 21.0%
• Transportation 18.1%
• Large Business 17.3%
- MailerMailer "Email Marketing Metrics Report" (2010)
The sectors with the lowest Open Rates were:
• Entertainment 9.2%
• Banking 8.2%
• Marketing 7.4%
• Medical 7.3%
- MailerMailer "Email Marketing Metrics Report" (2010)
Industries with highest Click Through Rates included:
• Religious 10.5%
• Transportation 7.6%
• Environmental 4.8%
• Retail 4.5%
- MailerMailer "Email Marketing Metrics Report" (2010)
The sectors with the lowest Click Through Rates were:
• Legal 0.9%
• Marketing 0.8%
• Entertainment 0.7%
• Restaurant 0.7%
- MailerMailer "Email Marketing Metrics Report" (2010)
Q2 2011 Open rates (22.2%) saw a slight decrease quarter over quarter (4.8%), however increased over the same quarter last year (by 0.4%). Four of the 13 reported industries saw at least a 5% increase in open rates over Q2 2010. - Epsilon "Q2 2011 Email Trends and Benchmark" (2011)
2011 Q2 Click rates (5.2%) decreased slightly (by 11.1%) from last quarter. Click rates are directly in line with this same time last year and remain established over the last two years. - Epsilon "Q2 2011 Email Trends and Benchmark" (2011)
Average volume per client increased 16.2% from Q1 2011 but shows a decrease over last year of 14.3% (Q2 2010). - Epsilon "Q2 2011 Email Trends and Benchmark" (2011)
Q1 2011 Open rates (23.3%) increased both quarter over quarter (by 5.6%) and year over year (by 4.2%). - Epsilon "Q1 2011 Email Trends and Benchmark" (2011)
Click rates during Q1 2011 (5.9%) decreased slightly from the same time last year (6.0%) but increased from the previous quarter (5.1%). - Epsilon "Q1 2011 Email Trends and Benchmark" (2011)
Open rates increased 18.0% from the same time two years earlier. - Epsilon "Q4 2010 Email Trends and Benchmark" (2010)
Marketing messages have relatively low open (16.7%) and click (3.4%) rates. Services messages had the highest open (42.5%)and click (7.7%) rates. - Epsilon "Q4 2010 Email Trends and Benchmark" (2010)
70% of travel companies don't track customer behavior or subscriber preferences to pre- and post travel email messages. -StrongMail "Connected Marketing for Travel Providers" (2010)
The top three email marketing initiatives for the travel industry in 2010 are increasing email deliverability rates (38%), integrating email and social media (37%) and improving the segmentation/targeting of their programs (35%). -StrongMail "Connected Marketing for Travel Providers" (2010)
the top three email marketing challenges cited by travel marketers for 2010 are list turnover (32%), email deliverability (29%) and frequency management (28%). -StrongMail "Connected Marketing for Travel Providers" (2010)
Associations is the industry with the highest Open Rate - 72.3%, and the lowest Unsubscribe Rate - 0.11%, Complaint Rate - 0.07%, and Bounce Rate - 0.23%.- GetResponse "Email Marketing Performance by Industry" (2010)
The Travel industry had the second-highest Open Rate - 70.7%, third-highest Click Rate - 6.43%, and third-lowest Complaint Rate - 0.12%. -GetResponse "Email Marketing Performance by Industry" (2010)
Arts (8.75%), Education (6.66%), and Travel (6.43%) were the three industries with the highest Average Click Rate. - GetResponse "Email Marketing Performance by Industry" (2010)
