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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Landing Pages

A study running a $500 giveaway contest on landing pages generated 700% more email subscribers than landing pages with no contests. - Incentivibe "Giveaway Contests: The Hidden Gem" (2013)

The number one reason companies don't use or test landing pages is because their marketing department doesn't know how to set them up or they are too overloaded. - MarketingSherpa "MarketingSherpa Landing Page Handbook (second edition)" (2008)

Only 52% of the companies that use landing pages test them to improve conversion. - MarketingSherpa "MarketingSherpa Landing Page Handbook (second edition)" (2008)

Of the B2B companies that use landing pages, over 60% have six or fewer total landing pages. - MarketingSherpa "MarketingSherpa Landing Page Handbook (second edition)" (2008)

44% of clicks for B2B companies are directed to the home page, not to a special, trackable landing page.- MarketingSherpa "MarketingSherpa Landing Page Handbook (second edition)" (2008)

45% of landing pages didn't repeat the strong promotional copy found in the email, thus failing to reinforce the call-to-action that prompted the email recipient to click a link in the first place. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

35% of the landing pages analyzed didn't match the emails' look. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

35% of the landing pages didn't include an opt-in request. It's essential to ask visitors to register because they may have arrived at your landing page without being in your database. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

29% of consumer companies posted landing pages that didn't match the email, compared to 41% of B-to-B companies. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

17% of email marketing campaigns failed to deliver on the promise inherent in the message's call-to-action, and merely dumped recipients to a company's Web site home page. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

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