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Landing Pages
45% of landing pages didn't repeat the strong promotional copy found in the email, thus failing to reinforce the call-to-action that prompted the email recipient to click a link in the first place. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)
35% of the landing pages analyzed didn't match the emails' look. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)
35% of the landing pages didn't include an opt-in request. It's essential to ask visitors to register because they may have arrived at your landing page without being in your database. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)
29% of consumer companies posted landing pages that didn't match the email, compared to 41% of B-to-B companies. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)
17% of email marketing campaigns failed to deliver on the promise inherent in the message's call-to-action, and merely dumped recipients to a company's Web site home page. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)
