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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Lead Generation

Only 25% of Fortune 500 B2B companies use forms to protect content and capture email addresses. - ClickZ "25% of Fortune 500 B2B Companies Have Adopted Marketing Automation" (2013)

97% of Fortune 500 B2B companies use forms for email newsletter sign up, or demo requests. - ClickZ "25% of Fortune 500 B2B Companies Have Adopted Marketing Automation" (2013)

Most CMOs agree that ROI, optimization and audience insights are of premier importance for lead generation in the next 12 months. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

About 36% of those surveyed invest less than $20 per lead. The second-most popular response was only $21-$50 per lead. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Organizations that nurture their leads experience a 45% life in lead generation ROI over those organizations that do not. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

On average, organizations that had defined a clear value proposition for their products experienced a 117% lift in lead generation ROI over organizations that did not. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Only a quarter of respondents had formal processes for lead generation tactics with thorough guidelines that are routinely performed. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Of those surveyed, 29% plan to increase greatly their lead generation budget for website optimization. 27% plan to increase their lead generation budget for social media. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

56% of B2B companies are currently using customer relationship management (CRM) software to help maximize their lead generation results. - Buyer Zone "The State of B2B Lead Generation: 2012 Results" (2012)

Lead generation is marketers' first priority, with 66% saying it is their greatest concern for 2010, compared with just 17% who chose brand awareness. -Unisfair "The Future of Tech Marketing" (2010)

Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010. -Unisfair "The Future of Tech Marketing" (2010)

61% of US marketing professional said the main reason for implementing a Social Media Strategy is to increase lead generation. -R2integrated "Social Media Survey" (2010)

B2B marketers said their top two goals for 2010 were to move prospects/leads faster through the sales pipeline (51%) and to increase contact database (41%) - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

Online Lead Generation generated $592 million in revenue in the first half 2006 in the US alone and was estimated to be a billion dollar business in the 2008 Global Market. It is considered the fasting growing segment of online advertising. - GP Bullhound Research Report (2007)

Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. - Direct Marketing Association, "2007 Response Rate Trends Report" (2007)

14% of traditional business-to-consumer DMers say they send marketing emails to people on an opt-out basis, significantly lower than last year's 23%. - Direct Magazine (2007)

3.1% of the b-to-b DMers surveyed by Direct Magazine said their firms send email on an opt-out basis this year, compared to 16.7% last year. - Direct Magazine (2007)

Inbox providers, such as Yahoo, AOL and Gmail, all use the percentage of people who hit the "report spam" button for a particular sender as the No. 1 gage in considering whether to deliver incoming email to users' inboxes or not. - Direct Magazine (2007)

By all accounts, any sender who gets a complaint rate higher than 0.5% will have serious delivery issues at these ISPs. - Direct Magazine (2007)


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