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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Stats - Benelux

Belgium, the Netherlands, and Luxembourg

More than half (52%) of Dutch companies are satisfied with the results of email marketing. - Emailgarage.com and Twinkle (2006)

77% of the companies that took part have added email marketing to their marketing mix. - Emailgarage.com and Twinkle (2006)

The main reasons cited for not using email marketing were the lack of the correct tools, the lack of efficient contact databases and a lack of relevant knowledge. - Emailgarage.com and Twinkle (2006)

On average, 39% of emails sent to company's own databases were opened as opposed to half as many when using rented address lists. - Emailgarage.com and Twinkle (2006)

The click-through rate for the company database was also markedly higher than for rented address lists: 23.4% versus 12.5%. - Emailgarage.com and Twinkle (2006)

62% of the companies succeed in addressing their email recipients by their correct name. - Emailgarage.com and Twinkle (2006)

30% take their relationship with the recipient into consideration when deciding upon tone-of-voice. - Emailgarage.com and Twinkle (2006)

Both the open rate and the click-through rate were 2% higher in Business-to-Consumer emails than in Business-to-Business emails. - Emailgarage.com and Twinkle (2006)

In a Business-to-Business environment, the email open rate was 29% and the click-through rate was 16.8%. - Emailgarage.com and Twinkle (2006)

International average for opened email at 32%. - Emailgarage.com and Twinkle (2006)

International average for click-through rate at only 9.7%. - Emailgarage.com and Twinkle (2006)

67% believe that email marketing plays an important role in their marketing mix. - Emailgarage.com and Twinkle (2006)

For more than one third (35%) of the above responses, this is even at the cost of other marketing activities. - Emailgarage.com and Twinkle (2006)

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