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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Email Newsletters
More than 40% of users said that each of the following make for the most valuable newsletters.
- Informs of work-related news or company actions (mentioned by two-thirds of users)
- Reports prices/sales
- Informs about personal interests/hobbies
- Informs about events/deadlines/important dates
62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. - Datran Media "3rd Annual Marketing & Media Survey Results" (2008)
24%% of marketers rated Sending one newsletter to customers and another to prospects tests "very effective". - MarketingSherpa "2009 Email Marketing Benchmark Guide" (Oct 2008)
49% of email marketers said their newsletter routinely justified themselves. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
10% of email marketers said their newsletters were not being justified by revenue. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Consumers who subscribed to email newsletters generated 34.25% more product sales. - ConAgra Foods case study in association with MarketingSherpa (2007)
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60.8% of US marketers said that sending email newsletters was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)30% of the companies surveyed used a letter or newsletter format to communicate with customers. - Silverpop (2007)
83% of survey respondents use email marketing to create and distribute newsletters - an increase of 23 percent over last year. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
Between 2002 and 2007, the number of newsletters accepting advertising rose from 1,052 to 3,085. - Oxbridge Directory of Newsletters (2007)
The fastest-growing newsletter categories in 2006 were natural history/wildlife, which experienced a jump in titles from 23 to 66; trucking, which increased from 24 to 34; and nutrition, which rose from 45 to 56.
- Oxbridge Directory of Newsletters (2007)
Overall, legal newsletters continued to lead all categories, with 1,125 titles, up from 1,033 in 2006. They were followed by medical newsletters with 845 titles, up from 802, and computers and automation with 748 titles, up from 719 last year.
- Oxbridge Directory of Newsletters (2007)
Electronic newsletters also continue to grow, increasing to 4,306 titles from 3,813 last year. - Oxbridge Directory of Newsletters (2007)
There are more than 14,128 US and Canadian newsletters listed in the 2007 edition of the directory. - Oxbridge Directory of Newsletters (2007)
39 percent of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That's about 2.3 out of five users. - ExactTarget (2007)
40% of small businesses execs want to see "how-to" type of content in their (email) newsletter. - Bredin Business Information (2007)
26% of small businesses execs want to see topics about strategy and leadership in their (email) newsletter. - Bredin Business Information (2007)
30% of small businesses execs say they had an improved image of a vendor from the (email) newsletter they received. - Bredin Business Information (2007)
64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who it's from. - Bredin Business Information (2007)
45% of small businesses execs want to receive the (email) newsletter weekly, 34% said monthly. - Bredin Business Information (2007)
