Top Stats At A Glance
  • 2.14 billion people are shopping through ecommerce as of 2023. 1

  • Global ecommerce sales are expected to grow to $6,542 billion US dollars in 2023.1

  • Ecommerce is responsible for 18% of all retail sales. 4

  • Mobile commerce sales hit 4.31 trillion in 2022, It is further expected to reach 5.11 trillion in 2023. 5

  • Around 45% of web store payments are made with digital and mobile wallets.4

  • An increasing number of businesses are choosing to offer their services online. This shift can be attributed to several factors, including the recent worldwide pandemic, user-friendly interfaces, and the surge in smartphone use. Regardless of the reasons, the e-commerce industry's expansion is undeniably rapid.

    Do you know? 👇

    Which age group is the most active in online shopping?





  • General Ecommerce Statistics 🦸‍♀️
  • Email Ecommerce Statistics 📩
  • Social Media Ecommerce Statistics 📢
  • Mobile Ecommerce Statistics 📲
  • Shopping Cart Ecommerce Statistics 🛒
  • Metaverse Ecommerce Statistics 👀
  • B2C Ecommerce Statistics 👩🏻‍🤝‍🧑🏽
  • B2B Ecommerce Statistics 👩‍💼👨‍💼
  • That's A Wrap!🎁
  • General Ecommerce Statistics 🦸‍♀️

    Dive into the overarching trends and numbers that define the current ecommerce landscape globally.

    • Ecommerce will generate more than $6.5 trillion in sales by 2023, accounting for 22% of all global retail sales.5
    The percentage of consumers using their smartphones for shopping, users aged 16-64, is 69.4%. 1
    • Online cart abandonment rates are highest on mobile (78%), followed by tablets (70%), and desktops/laptops (67%). 14
    • Ecommerce sales statistics show a staggering 73% of buyers report using multiple channels during their shopping process. 1
    • According to Small Business Trends, 90% of ecommerce businesses fail within their first 120 days. 2
    • When a company implements multiple landing pages on their website, it can increase leads by up to 55% while 77% of the top-performing landing pages are homepages as well. 2
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    Growth in retail ecommerce

    Country Growth in retail ecommerce
    Philipines 25.9%
    India 25.5%
    Indonesia 23%
    Brazil 22.2%
    Vietnam 19%
    Argentina 18.6%
    Malaysia 18.3%
    Thailand 18%
    Mexico 18%
    United States of America 15.9%

    • Brands that wisely invested in ecommerce SEO services report a 190%+ increase in their revenue. 1
    • Amazon is the #1 ecommerce site in the world with 524.47 million unique monthly visitors and is worth around $1,21 trillion. 5
    • In 130 countries worldwide, over half of the products on Amazon come from SMBs. 1
    • The top 3 ecommerce sites in the world are Amazon, eBay, and Alibaba. 5
    • Over the second quarter of 2022, Amazon’s net sales generated through its third-party seller services grew by 13-% over the same period a year prior. 16
    • In 2021, ecommerce accounted for nearly 19% of retail sales worldwide. Forecasts indicate that by 2026, the online segment will make up close to a quarter of total global retail sales. 6
    Brazil has the highest retail ecommerce compound annual growth rate (CAGR). 6
    • In a February 2022 survey, the ability to shop at any time was the most mentioned benefit of e-commerce among consumers worldwide. Almost half of respondents preferred this channel because of its flexibility. Better prices was the second main advantage of shopping online. 6
    • Valued at only $38.5 billion in 2017, eCommerce statistics for India project that the market will rise to a stunning $200 billion by 2026. 1
    • A study completed in 2022 revealed that about two thirds of online consumers in Mexico have bought something via social media. 18
    • Regardless of the online retail category, having products delivered home is the most popular way to receive online orders, compared to other pickup options. 6
    Health Benefits of Travel
    of ecommerce website visits convert into a purchase.

    • The average online shopping spend per shopper per visit in 2022 is $2.6. 6
    • Globally, credit cards are the preferred payment method, being used in 53% of ecommerce transactions, followed by digital payment systems (43%), and debit cards (38%). 14
    • Collecting information and looking for deals are the top two online shopping activities. 9
    • The #1 reason people shop online is that they’re able to shop at all hours of the day. 14
    • The most active digital buyers fall into the 39-53 age group.These results are somewhat surprising owing to the fact that the Millennials are more familiar with today’s technology. However, as the source explained, the great majority of Generation X shoppers have higher/more stable income levels than the Millennials, which reflects on their shopping activity.9
    A longer than estimated wait for delivery was the most commonly reported challenge for consumers in 2022. 7
    • Baby Boomers (57-74) spend the highest amount of money on online shopping, even though they are not the most active shoppers. 9
    • The average spend per generation is $203 per transaction for Baby Boomers while Generation X and Millennials spend $190 and $173 respectively. 9
    • Of all business purchasing managers surveyed, 45% will take 1 - 6 months to properly research a new product/set of products, including 19% who take 60 - 180 days to research and complete a purchase. 17

    80%

    of social media browsing is done via a mobile device.

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    • Top ecommerce platforms to host your online business in 2022 include Shopify, Wix eCommerce, BigCommerce, SquareSpace, and Volusion. 9
    • There are 9.6 million websites that use ecommerce technologies. Note that the total number of ecommerce sites (9.6 million) includes live sites only. 9
    • 93.5% of global internet users have purchased products online. 14
    💭
    Brazil and Argentina appear to be leading the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. 6
    Your Burning Questions Answered

    What percentage of global retail sales comes from ecommerce?

    As of the most recent data, ecommerce accounts for approximately 16% of global retail sales. However, this percentage has been consistently rising each year, reflecting the growing trend towards online shopping.

    How much growth has the ecommerce market seen in the past year?

    The global ecommerce market grew by an impressive 21% in the last year, with regions like Asia-Pacific and North America leading the surge.

    What's the average cart abandonment rate for online shoppers?

    On average, the cart abandonment rate in ecommerce is about 69.8%. This highlights the importance of streamlining the checkout process and ensuring a user-friendly shopping experience.

    Email Ecommerce Statistics 📩

    Out of all marketing campaigns, email has the highest ROI - super important to use for growing your business online. generate leads and future customer relationships.

    • Emails containing discounts have a greater perceived influence on purchasing decisions than review websites and online ads. 10
    • For retailers, 54% of consumers who did not purchase an item in their shopping cart will do so within 24 hours, and 10% within 48 hours. 10
    Studies show that click-through and conversion rates are significantly higher when emails are personalized. 10
    • Cart abandonment recovery data shows that an email series of 2-3 messages in an email series reaps the greatest return; it's proven that one is not enough and more than five is too much. 11
    • According to the data, cart abandonment emails that included a coupon code had an above average open rate (44.37%) and click-through rate (10.85%).11
    • Email generated 174% more total conversions than social media. 12
    • It turns out that email marketing persuades the purchasing decisions of nearly 6 out of every 10 email subscribers. 13

    90%

    marketers leverage email the most to generate new leads.

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    • At least once per month, 50.7% buy something from a marketing email. Meanwhile, 23.8% of people make a purchase via marketing emails several times per month and 3% do it more than once per week! 13
    • Email marketing works better when it’s personalized, 760% better in fact! This insanely high increase in email revenue is thanks to segmented campaigns and email lists.
    • Similarly, emails with personalized subject lines are 26% more likely to be opened. That’s probably why 94% of marketers are investing in abilities to gather customer data for more targeted insights. 13
    While email is mostly used for lead generation, 84% is for direct sales, 78% is for lead nurturing and 74% is dedicated to customer retention. 13
    • According to a study of 2,057 adults, over 60% of them enjoy receiving weekly promotional emails, 38% would like emails to be delivered even more often, and 15% want them daily! Meanwhile, 86% want to get an email at least once per month. 13
    • Email marketing is 40x more effective at acquiring customers than Facebook or Twitter. 13
    🤓
    Email marketing remains a powerful tool for ecommerce businesses, consistently delivering high ROI and customer engagement.
    Your Burning Questions Answered

    What's the average open rate for ecommerce email campaigns?

    The average open rate for ecommerce email campaigns is around 15.68%. However, this can vary significantly depending on the industry, segmentation, and personalization techniques used.

    How effective are abandoned cart emails in recovering lost sales?

    Abandoned cart emails are highly effective, with a success rate of approximately 10.21%. This means that for every 100 shoppers who abandon their cart, around 10 will return to complete their purchase after receiving a reminder email.

    What percentage of ecommerce consumers prefer receiving promotional offers via email?

    About 72% of consumers indicate that they prefer receiving promotional content through email compared to other channels. This showcases the enduring relevance of email marketing in the ecommerce sphere.

    Social Media Ecommerce Statistics 📢

    Explore the increasing role of social media platforms in driving ecommerce sales and customer engagement.

    • 58% of Gen Z-ers report buying on social platforms, primarily Instagram, while eCommerce stats show for the other group of young adults, Millennials, the percentage is 45%. 1
    • A survey completed in 2022 found that a whopping 88% of online consumers from Thailand have shopped via social media with 62% having fully completed their transactions. 18
    It’s estimated that in 2022 social commerce ales across the world will add up to $992 billion. Its popularity is showing no signs of dying down and further predictions anticipate that it will reach nearly $3 trillion by 2026. 18
    • Online stores with a social media presence have an average of 32% more sales than those that don’t. 14
    • According to Shopify survey: 85% of orders from social media sites come from Facebook. 14
    • Posts with photos get 53% more Likes, 104% more comments, and 84% higher click-through rates. 14
    • When internet users aged 16 to 64 were asked what their main reasons for using social media were, nearly 28% indicated that it was to find inspiration for things to do or buy.
    Health Benefits of Travel
    revealed that it was to find products that they could buy.

    • Data shows that the most popular categories on TikTok are fitness and sports, recipes and cooking, fashion, home renovation, and beauty and skincare. 15
    • With the rise of user-generated content and electronic word-of-mouth, the phenomenon of unboxing made a quick entrance into our lives. It's no coincidence then that Unbox Therapy, a YouTube unboxing channel, has over 18 million subscribers. 4
    🤓
    Social media platforms are becoming essential sales channels, driving significant ecommerce traffic and conversions.
    Your Burning Questions Answered

    How significant is the role of social media in driving ecommerce sales?

    Social media plays a pivotal role in ecommerce, with approximately 30% of online shoppers admitting they would make a purchase directly through social media platforms like Instagram, Facebook, or Pinterest.

    Which social media platform has the highest conversion rate for ecommerce?

    As of the latest data, Instagram leads with a conversion rate of 1.85% for ecommerce activities. This is followed closely by Facebook at 1.5% and Pinterest at 1.2%.

    How many consumers discover new products or brands through social media?

    A substantial 60% of consumers have stated that they discover new products on Instagram, while platforms like Facebook and Pinterest account for 50% and 45% product discovery respectively.

    Mobile Ecommerce Statistics 📲

    Learn about the prevalence of mobile shopping and how smartphones are reshaping the ecommerce industry.

    • Mcommerce is particularly popular across Asia, with countries like South Korea generating up to over 72% of their total online transaction volume via mobile traffic. 6
    Three out of four consumers say they carry out purchases on their mobile devices because it saves time. 8
    • According to usage stats, 50% of B2B inquiries in 2022 are placed on a mobile. 9
    • Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing. 9
    • 58% of all multi-device purchases use mobile to close the sale. 9
    • 40% of all online purchases made during the holiday season are done on smartphones. 14
    • Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%), and desktops/laptops (67%). 14
    Styled Table

    Cart Abandonment Rate by Device

    Device Abandonment Rate
    Mobile 78%
    Tablets 70%
    Desktops/Laptops 67%

    • The bounce rate on mobile averages 67.4%, while desktop drops down to 32%, showing that users are much less patient while using their phones. 9
    • The online shopping experience has a big impact on mobile bounce rates with 32% of users abandoning a website if the loading time is increased by 1-3 seconds, 90% if it's increased by 1-5 seconds, and 123% if it's increased by up to 10 seconds. 9
    • Average smartphone conversion rates are up 64% compared to desktop conversion rates. 9
    • Mcommerce sales in the US are set to reach $728.28 billion in 2025. 9
    🤓
    Mobile shopping continues to dominate the ecommerce landscape, with a significant percentage of online purchases made via smartphones.
    Your Burning Questions Answered

    What percentage of online shopping is done via mobile devices?

    Mobile devices account for approximately 53% of online shopping activities globally. This highlights the shift in consumer behavior towards more mobile-centric shopping experiences.

    How does the conversion rate of mobile ecommerce compare to desktop?

    While mobile shopping is growing, the conversion rate on mobile devices is slightly lower at around 1.82% compared to desktops, which stand at approximately 3.9%. This discrepancy underscores the importance of optimizing the mobile shopping experience to minimize friction points.

    What is the average cart abandonment rate on mobile devices?

    The cart abandonment rate for mobile users is notably high, at around 85.65%. Some common reasons include a complicated checkout process, concerns about security, and hidden costs.

    Shopping Cart Ecommerce Statistics 🛒

    Understand shopping cart behaviors, from user preferences to abandonment rates and their implications for online retailers.

    • Different studies show results ranging from around 50% to over 80% for the average cart abandonment rate in online shopping. 1
    • US online shoppers cite the most frustrating parts of eCommerce that lead to abandoning their carts are: hidden/extra costs and high shipping costs (48%), obligatory account creation (24%), and slow delivery (22%). 1
    Nearly 1 out of 5 shoppers have abandoned a cart in the last quarter due to a “too long / complicated checkout process”; for most checkouts it’s possible to make a 20-60% reduction in the number of form elements shown to users during the default checkout flow. 3
    • Slow-loading sites increases shopping cart abandonment rated by 75%. 14
    • The product with the highest abandonment rate is clothing (40%), followed by tech (18%), and home products (16%). 14
    • The worst cart abandonment rate of all devices is mobile at 78%, followed by tablets (70%), and desktops/laptops (67%). 14
    • The average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design. (translates to $260 billion worth of lost orders which are recoverable solely through a better checkout flow & design). 3

    46.5%

    of small to mid-sized businesses say that offering free shipping increases their profits.

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    • For retailers, 54% of consumers who did not purchase an item in their shopping cart will do so within 24 hours, and 10% within 48 hours. 10
    • Companies with smaller average order values tend to recover a lower percentage of carts: for instance, those with basket sizes under $50 tend to capture around 3% of abandons on average and in most cases, the top 10% of eCommerce companies are doing AT LEAST 3x the average performance. 11
    🔔
    The evidence for considering two to three emails in a cart abandonment email flow a general best practice is adding up.it’s fairly conclusive that one email in an abandoned cart series isn’t enough, and piling on more than five messages is probably too much. eCommerce marketers should stick with two to three messages in a series as a general best practice for optimal email performance. 11
    Your Burning Questions Answered

    What is the average cart abandonment rate in ecommerce?

    The average cart abandonment rate across all industries in ecommerce hovers around 69.8%. This means that for every 100 potential transactions, roughly 70 are abandoned before completion.

    Which industries experience the highest shopping cart abandonment rates?

    Travel and finance sectors often see higher abandonment rates, with figures reaching up to 81% and 76% respectively. On the other hand, fashion and retail industries usually have slightly lower rates, at around 68% to 70%.

    What are the leading reasons consumers abandon their shopping carts?

    The top reasons for cart abandonment include: unexpected shipping costs (55% of shoppers), the need to create an account (34%), complicated checkout processes (26%), and concerns over payment security (21%).

    Metaverse Ecommerce Statistics 👀

    Global VR/AR spending is predicted to see huge growth over the next few years. With it's mirroring of the real world, we're looking at a vast platform where NFTs can be sold, bought, and traded just like they would on any other ecommerce platform.

    • Global spending on VR/AR, the metaverse's foundation technologies, is expected to rise from $12 billion in 2020 to $72.8 billion in 2024. 18
    • The predicted growth of the metaverse in ecommerce market share from 2021 to 2026 is US$60.47 billion at a progressing CAGR of 36.47%. 19
    There are approximately 1.1 billion mobile AR users worldwide. 18
    • 38% of the market's growth will originate from North America during the forecast period. Market growth in this region will be faster than the growth of the market in the South American and MEA regions. 19
    • According to a Grayscale report, people have already spent $200 million on metaverse items. 18
    • ️ The COVID-19 pandemic boosted consumer and business interest in the metaverse and NFTs saw a $2.5 billion increase during the peak of the pandemic. 18
    • The European AR/VR market will grow from $2.8 billion in 2021 to $20.9 billion in 2025. 18
    • While Meta's vision might not be popular, Roblox players spent $652 million on the site's virtual currency (Robux) and Fortnite concerts have seen 10.7M attendees. 18
    Health Benefits of Travel
    of the market's growth will originate from North America during the forecast period.

    • Some big players are already preparing for this new AR world with Nike filing 4 patent and trademark applications for downloadable virtual goods operational in the metaverse, Disney developing a metaverse theme park and filing a patent for a virtual-world simulator, and Hyundai Motor Company created a Roblox metaverse (Mobility Adventure) showcasing their products and future mobility solutions. 18
    • In the metaverse of fashion, Gucci opened Vault, a metaverse concept store selling "Supergucci" NFTs. A digital Gucci bag was sold for more than $4,100, outbidding the item's actual price in real life. 18
    Coca-Cola recently auctioned its first NFT, a prize package on OpenSea that reaped $575,000. 18
    • In 2021, the global gaming market generated $175.8B revenue and is expected to reach $200B by 2024. 20
    • According to the report, the metaverse will be valued at $5 trillion by 2030. The potential impact of the metaverse varies by industry, with an estimated $2 to $2.6 trillion impact specifically on e-commerce. 21
    • Shopping in the metaverse is one of the top 5 activities consumers are excited about. 21
    🤓
    The metaverse is emerging as a new frontier for online shopping, with increasing sales and user engagement.
    Your Burning Questions Answered

    How many consumers have made a purchase within the metaverse in the past year?

    Approximately 10% of global online users have reported making a purchase of some kind within the metaverse in the last year, a number expected to rise as the metaverse ecosystem grows.

    What is the projected market size of ecommerce within the metaverse by 2025?

    Analysts predict that by 2025, the metaverse ecommerce market could be valued at over $50 billion, given the increasing investment and integration of major brands into virtual spaces.

    Which categories are seeing the most sales in metaverse ecommerce platforms?

    Virtual real estate and digital fashion items are currently leading, accounting for 40% of all metaverse sales. Digital art and virtual experiences/events follow closely, making up another 35%.

    B2C Ecommerce Statistics 👩🏻‍🤝‍🧑🏽

    Delve into the statistics that highlight the dynamics of business-to-consumer online sales and market shifts.

    • 77% of customers would recommend a company to a friend after having a single positive experience with their support team. 2
    • The retail conversion rate is three times higher for desktops than smartphones. 9
    Repeat customers spend around 67% more than your new customers. 4
    • The fashion and apparel industry, including clothing, shoes, bags, and accessories, was estimated at over $759 billion in 2021 and is expected to exceed $1 trillion by the end of 2025. 1
    • Online sales statistics for fashion reveal that this segment saw a 15% increase year-over-year. 1
    • Fashion e-commerce market value worldwide from 2021 to 2025 is $775B, with toys, hobbies, and DIY coming in at $651B and consumer electronics at $376B. 6
    Interactive Infographic

    50%

    of people say they’d purchase something from a website’s chatbot using conversational marketing.

    77%

    of customers would recommend a company to a friend after having a single positive experience with their support team.

    • Ecommerce statistics for the UK points to a whopping 95% of consumers aged 15-79 buying online. 1
    • Studies show that customers are 4.3 times more loyal to eco-friendly businesses and that conversion rates of those businesses increase by up to 20%. 16
    🤓
    B2C e-commerce has increased since the pandemic as we were forced to shift to more digital-oriented lives. As we can see from the stats above, creating a successful sales process means providing a seamless, positive UX that includes multi-channel availability, quick uploads, visual appeal, great customer service, and transparent fees.
    Your Burning Questions Answered

    What is the current global value of the B2C ecommerce market?

    As of the latest data, the global B2C ecommerce market is valued at approximately $4.5 trillion. This figure has been steadily increasing year-on-year as more consumers prefer online shopping.

    Which region dominates the B2C ecommerce market in terms of sales?

    The Asia-Pacific region is currently leading, accounting for around 64% of global B2C ecommerce sales, largely driven by e-commerce giants in China and India.

    What is the average order value (AOV) in B2C ecommerce?

    The global average order value for B2C ecommerce is pegged at around $120. However, this figure varies widely depending on the product category and region.

    B2B Ecommerce Statistics 👩‍💼👨‍💼

    B2B clients are more sensible, well-planned, and logical than B2C consumers. B2B customers usually consider a particular return on investment (ROI) when acquiring a product. As a result, it is critical to offer sensible messages to them and good information and, eventually, real B2B solutions.

    • Repeat customers spend around 67% more than new customers. 4
    • A B2B company’s average order value (AOV) is more than seven times that of a B2C company. 5
    • Mobile vs. desktop usage stats in 2022 reveal that 50% of B2B inquiries are placed on mobile. 9
    69% of B2B businesses say they expect to stop printing catalogs within 5 years. 14
    • Currently, 46% of B2B buyers use social media to learn about available solutions, 40% use it to compare solutions, and 35% use it for need-to-know information before they complete a purchase. 16
    • 39% of B2B buyers believed that the relationship with suppliers was the biggest challenge when buying on the internet. 16
    • A study of 3500 decision makers in 12 markets found that B2B buyers want brands to do more to personalize the buying experience. 16
    • 27% of B2B buyers surveyed shared that they're most frustrated with inconsistent messaging from brands and another 27% said that they're most frustrated with irrelevant marketing. 16

    39%

    of B2B buyers believed that the relationship with suppliers was the biggest challenge when buying on the internet.

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    • B2B buyers purchase 67% of their products online, with 18% of B2B buyers prefer remote self-service purchasing channels (i.e., being able to make a purchase without having to speak with someone) when working with B2B companies. 16
    • Leaving behind legacy systems is considered a significant challenge in 2022 for 36.6% of distributors. 16
    More companies than ever before are offering e-commerce as a sales channel, with e-commerce surpassing in-person selling as a sales channel, ,65% versus 53%, earlier this year.” 17
    • 66% of companies will research at least two or three ecommerce sites prior to making a purchase for the first time. 17
    • Nearly half of all companies (49%) have procurement teams of at least two purchasing managers involved in the buying process. 17
    • 45% of all business purchasing managers will take from 1-6 months to properly research a new product or set of products, including 19% who take between 60 and 180 days to research and complete a purchase. 17
    • 20% of UK buyers and 15% of US buyers make their purchases through Amazon Business. 16
    🧑‍💼
    A B2B company’s average order value (AOV) is more than seven times that of a B2C company. A commercial internet router, for example, might cost thousands of dollars. A router for the ordinary customer is far less expensive. Compared with B2B, a B2C transaction often max out at the price of a luxury item; a single B2B transaction might be worth millions of dollars. 5
    Your Burning Questions Answered

    Which region leads in B2B ecommerce transactions?

    Asia-Pacific, particularly China, dominates the B2B ecommerce scene, contributing to approximately 80% of total global B2B online transactions. North America follows as the second-largest market.

    How important is mobile commerce in B2B ecommerce?

    Mobile commerce plays a growing role in B2B ecommerce. Nearly 42% of B2B buyers use mobile devices for business purchases, emphasizing the need for B2B sellers to optimize their platforms for mobile users.

    What percentage of B2B buyers prefer conducting business online compared to traditional methods?

    Roughly 75% of B2B buyers prefer purchasing products through online platforms, citing convenience, clearer product information, and the ability to compare products and prices more easily as the main reasons.

    That's A Wrap!🎁

    Most consumers are finding it more convenient to shop using mobile devices but B2C conversion rates are still higher on desktops/laptops. This indicates that consumers are doing their research on mobile devices, perhaps creating “wish lists” using a cart, but are still purchasing more on desktops.

    Sources

    1. Online Shopping Topic Overview by Statista
    2. Worldwide Retail E-commerce Sales by Statista
    3. Amazon's Net Profit Soars 84% by Forbes
    4. US Overall Customer Satisfaction by The ACSI
    5. Study: E-commerce Market Growth in 2021 by Chain Store Age
    6. Share of Website Traffic from Mobile Devices by Statista
    7. eBay's Annual Net Revenue by Statista
    8. US Customer Satisfaction with E-retail by Statista
    9. Online Retail and Auction Ranked by Worldwide Audiences by Statista
    10. Stock Market Value of Web-based Companies by Statista
    11. Digital Buyers by Generation in the USA by Statista
    12. E-commerce Industry by IBEF
    13. Metaverse in E-commerce Market Analysis by Technavio
    14. Retail Trends in the Metaverse by Medium