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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Personalization

50% of CMOs say they’ll soon implement personalization strategies. - ExactTarget "Bridging the Digital Divide" (2014)

Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings. - Experian "2013 Email Market Study" (2014)

Only 22% referred to a name, location, or other identifying information in their messages, down from 25% in 2008. - ReturnPath "The Email Subscriber Experience 2008-2013" (2013)

16% of emails were read that included personalization. 22% of emails read did not included personalization. - ReturnPath "The Email Subscriber Experience 2008-2013" (2013)

13.6% of personalized messages were delivered as spam. Only 3.6% of emails with no personalization were delivered as spam. - ReturnPath "The Email Subscriber Experience 2008-2013" (2013)

Just 20% of adults say that they want to receive personalized advertising based on their web browsing or online service use, while the large majority (80%) report that they did not wish to receive such ads. - Ipsos "Nearly Half of U.S. Adults Believe They Have Little To No Control Over Personal Info Companies Gather From Them While Online" (2013)

50% felt getting their name wrong was a reason to think less of the brand. - Emailvision "Survey Reveals Bombarding Consumers with Marketing Results in Brand Resentment" (2013)

40% remarked that getting gender wrong would have a negative impact. - Emailvision "Survey Reveals Bombarding Consumers with Marketing Results in Brand Resentment" (2013)

70 percent of brands are not personalizing emails sent to their subscribers. Remember that your customers are offering you access to this personal information and expect you to use it to market to them as an individual. Use the information you collect to send more targeted, relevant and personalized messages to your subscribers.- Experian "Email Market Study: Email acquisition and engagement tactics" (2012)

Lack of personalization and message-only personalization resulted in the highest open rates of 11.5% and 12.7% respectively. - MailerMailer "Email Marketing Metrics Report" (2012)

Lack of personalization and message-only personalization resulted in the highest click rates of 3% and 2.5% respectively. - MailerMailer "Email Marketing Metrics Report" (2012)

Personalization in subject lines dramatically reduces both open rates and click through rates -- with open rates of 6.7% (compared to 11.2% overall) and click through rate of 1.2% (compared to 1.6%). -MailerMailer "Email Marketing Metrics Report" (July 2010)

87 percent of UK consumers and 85 percent of US consumers state that companies should ask about their e-mail preferences during the site registration process.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)

64% of US and UK internet users want marketers to demonstrate knowledge of the types of products or services they like in email marketing messages. -e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)

61% of US and UK internet users want marketers to demonstrate knowledge of the types of offers they like in email marketing messages. -e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)

40% of the emails received had personalized salutations, down 17% from 2008. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment"(2010)

Emails that had only the subject line personalized (12.4% Open Rate & 1.7% CTR) did worse than those with no personalization at all (13.5% Open Rate & 2.7% CTR). - MailerMailer (2008)

44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2007)

90% of regular commercial email contains personalization. - JupiterResearch (2007)

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