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Emails that had only the subject line personalized (12.4% Open Rate & 1.7% CTR) did worse than those with no personalization at all (13.5% Open Rate & 2.7% CTR). - MailerMailer (2008)

44% of marketers already personalize some aspect of email campaigns. - Responsys Survey: The State of Personalization (2006)

89% plan to increase their use of personalization in future efforts. - Responsys Survey: The State of Personalization (2006)

40% of marketers restrict their personalization efforts to the salutation. - Responsys Survey: The State of Personalization (2006)

Only 10% individualize all aspects of their email campaigns, including salutation, images, timing and promotion. - Responsys Survey: The State of Personalization (2006)

64% of respondents say biggest roadblock to more personalization is lack of time and resources. - Responsys Survey: The State of Personalization (2006)

44% of marketers are keen to implement more highly automated campaigns. - Responsys Survey: The State of Personalization (2006)

39% said they hoped to launch multi-channel marketing campaigns that span email, print, Web, call centers and mobile devices. - Responsys Survey: The State of Personalization (2006)

About a quarter of marketers surveyed are sending broadcast email campaigns with no differentiation or targeting. - Jupiter Research (2006)

65% are using limited personalization, such as using a customer's name, and limited segmentation, such as demographic targeting or using geo-targeting to identify a local store. - Jupiter Research (2006)

Only 11% of marketers send targeted campaigns that use a customer's purchase history, click-stream activity, or other data to send a relevant, targeted offer. - Jupiter Research (2006)

Research showed that showing users a product they'd previously considered lead to immediate purchases by 60% of respondents and deferred purchases by 58%. - Jupiter Research (2006)

44% of marketers surveyed believe the biggest challenge in email is providing relevant content. - eMarketer (2006)

46% of internet users say commercial emails they receive are not targeted to their needs. - eMarketer (2006)

Inserting a person's name into an email increases open rates by as much as 10%. - Jupiter Research (2006)