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- "The Email Diva", MediaPost's Email Insider"
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Podcasts / Webcasts
Return to Sender - Simms Jenkins, Founder and Principal of BrightWave Marketing, discusses the results of a study on the failure of most companies in responding to inquiries to their own email communications.
Email Metrics & Response Rates
ShoutStream/BrightWave Marketing Podcast
Does Email Length Matter? How to Increase the Effectiveness of Your Campaigns
An informational podcast with Simms Jenkins, Founder and Principal of BrightWave Marketing, in association with On24 - registration required
Email Marketing: Strategies, Newsletters and List Growth
Sponsored by the Virtual Marketing Council, this panel of experts answer the question: What makes a successful email marketing program?
