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Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Podcasts / Webcasts

BrightWave CEO Jenkins interviewed on Atlanta Business Radio
Jenkins discussed on this popular local talk show about creating the business and his book as well as email tips. It is also available on iTunes.

The Truth About Email Marketing - Part 1 (audio)
BrightWave Marketing CEO Simms Jenkins discusses key concepts from his book, "The Truth About Email Marketing," with IBM Distinguished Engineer Mike Moran in this 3-part series. Learn best practices and bite-size, easy-to-use techniques that get results.

The Truth About Email Marketing - Part 2 (audio)
Simms Jenkins and Mike Moran discuss "The Truth About Email Marketing" in part two of this 3-part series. Learn about the opportunities and challenges of Email marketing and learn easy-to-use techniques that drive sales and build relationships.

The Truth About Email Marketing - Part 3 (audio)
Simms Jenkins and Mike Moran discuss examples of winning email strategies. Learn which companies are setting the benchmarks. Gain valuable insights and social media best practices from companies that have mastered winning email marketing techniques.

Email and Social Media: Marketing's New PBJ
The marketer's tool kit is overflowing with tactics and ideas. Some of the best campaigns are those that build on tools that integrate social media and email marketing. Simms Jenkins, BrightWave Marketing and Morgan Stewart, ExactTarget join me to explore about how get the most value from what might seem like opposing tactics.

Leveraging the Value of Email Marketing During a Recession - In this complimentary Aquent/AMA webcast, Simms Jenkins, CEO of award-winning email marketing services firm BrightWave Marketing, will help you build your business case and win over C-level executives by outlining the key elements of optimizing any email marketing program.

Return to Sender - Simms Jenkins, Founder and Principal of BrightWave Marketing, discusses the results of a study on the failure of most companies in responding to inquiries to their own email communications.