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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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ROI
Consumers who receive both email and direct mail on average contribute about $17 in revenue and $4 in margin per household.- Merkle "Driving Successful Email and Direct Mail Integration" (2010)
Consumers who only receive email contribute an average of a little more than $15 in margin and a little less than $4 in margin per household.- Merkle "Driving Successful Email and Direct Mail Integration" (2010)
'Social media ROI' was an important buzzword for 36% of executives. - Anderson Analytics and Marketing Executives Networking Group "Marketing Trends Report 2010" (2010)
58% of US Marketing Executives feel 'Marketing ROI' is currently the most important buzzword/trend to pay attention to. - Anderson Analytics and Marketing Executives Networking Group "Marketing Trends Report 2010" (2010)
Less than one in five marketers (16%) measured their social media ROI in 2009. Mzinga and Babson Executive Education (2010)
Email marketing will generate an ROI of $43.52 in 2009. DMA (2009)
42% percent of email marketers do not know their return on investment from email marketing. Econsultancy and Adestra. Email Census (2009)
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2008)
Email's ROI in 2008 was $45.06 for every dollar spent on it. - DMA (2008)
Email drove an average of $0.14 in revenues per delivered message. - Epsilon "Q3 2008 Email Trends and Benchmark" (Jan 2009)
Email presently generates 21.6% of total revenue from campaigns. - Direct Marketing Association "The Integrated Marketing Media Mix" (2008)
54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)
44% of respondents in a consumer survey said that email from financial services companies make them feel more loyal towards the companies and their products - Epsilon (Oct 2008)
Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)
55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing & Media Survey" (2008)
Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)
83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.
- Internet Retailer (2007)
Email generates 2.51% to 15% of revenue for 37.4%. - Internet Retailer (2007)
20.4% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers also cite email as generating more than 15.1% of their total revenue. - Internet Retailer (2007)
11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)
73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey - this one on email marketing - spend 5% of their marketing budget or less on email marketing.
- Internet Retailer (2007)
50.6%, report that 6% or more of their sales come from email marketing.
- Internet Retailer (2007)
25% say the proportion is over 11%. - Internet Retailer (2007)
Consumers who only receive email contribute an average of a little more than $15 in margin and a little less than $4 in margin per household.- Merkle "Driving Successful Email and Direct Mail Integration" (2010)
'Social media ROI' was an important buzzword for 36% of executives. - Anderson Analytics and Marketing Executives Networking Group "Marketing Trends Report 2010" (2010)
58% of US Marketing Executives feel 'Marketing ROI' is currently the most important buzzword/trend to pay attention to. - Anderson Analytics and Marketing Executives Networking Group "Marketing Trends Report 2010" (2010)
Less than one in five marketers (16%) measured their social media ROI in 2009. Mzinga and Babson Executive Education (2010)
Email marketing will generate an ROI of $43.52 in 2009. DMA (2009)
42% percent of email marketers do not know their return on investment from email marketing. Econsultancy and Adestra. Email Census (2009)
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2008)
Email's ROI in 2008 was $45.06 for every dollar spent on it. - DMA (2008)
Email drove an average of $0.14 in revenues per delivered message. - Epsilon "Q3 2008 Email Trends and Benchmark" (Jan 2009)
Email presently generates 21.6% of total revenue from campaigns. - Direct Marketing Association "The Integrated Marketing Media Mix" (2008)
54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)
44% of respondents in a consumer survey said that email from financial services companies make them feel more loyal towards the companies and their products - Epsilon (Oct 2008)
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Email is currently driving an average of 16 cents in transactions per message delivered. - Epsilon "Q1 2008 U.S. Email Trends and Benchmark Results" (2008)Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)
55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing & Media Survey" (2008)
Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)
83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.
- Internet Retailer (2007)
Email generates 2.51% to 15% of revenue for 37.4%. - Internet Retailer (2007)
20.4% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers also cite email as generating more than 15.1% of their total revenue. - Internet Retailer (2007)
11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)
73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey - this one on email marketing - spend 5% of their marketing budget or less on email marketing.
- Internet Retailer (2007)
50.6%, report that 6% or more of their sales come from email marketing.
- Internet Retailer (2007)
25% say the proportion is over 11%. - Internet Retailer (2007)
