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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Segmentation
Untargeted email programs increase costs by as much as 3.6 times the cost of targeted programs. - Relevancy Group "Realizing the Value of Email Marketing" (2010)
48% of email marketers have used demographic data to target email messages, while 45% have used geographic data, and just 38% have used email click behavior to segment messaging. - Revelancy Group "Realizing the Value of Email Marketing" (2010)
42.2% of US email marketers always use segmentation strategies tactics when building their lists. - JangoMail "Email Marketing Survey" (2010)
32.4% of US email marketers never or not often use segmentation tactics when building lists for deployment. - JangoMail "Email Marketing Survey" (2010)
70% of US online marketers currently use email segmentation tactics, while 14% say they plan to in the future. - Lyris (2010)
59.4% of SMB marketers worldwide plan on using interest-based segmentation in upcoming email campaigns. - GetResponse "2010 Email Marketing Trends Survey" (2010)
34.9% of SMB marketers worldwide plan on using recent open or click-rate activity as a segmentation tool in upcoming email campaigns. - GetResponse "2010 Email Marketing Trends Survey" (2010)
44.8% of SMB marketers worldwide believe using behavioral targeting segmentation can result in a significant increase in email marketing effectiveness. - GetResponse "2010 Email Marketing Trends Survey" (2010)
Among marketers worldwide surveyed in 2009, 93% believe segmentation was at least somewhat valuable for improving conversion rates.- Econsultancy (2009)
Open rates for segmented versus non-segmented campaigns are as much as 20% higher on average for the first 30 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Open rates for segmented versus non-segmented campaigns are 12.4% higher for days 60-90. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Open rates for segmented versus non-segmented campaigns are anywhere between 11% and 15% the last 90 days of the year. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Click rates for segmented versus non-segmented campaigns are doubly high for the first 30 days with a slight increase for 60-90 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Click rates for segmented versus non-segmented campaigns are five times higher the last 90 days of the year. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
48% of email marketers have used demographic data to target email messages, while 45% have used geographic data, and just 38% have used email click behavior to segment messaging. - Revelancy Group "Realizing the Value of Email Marketing" (2010)
42.2% of US email marketers always use segmentation strategies tactics when building their lists. - JangoMail "Email Marketing Survey" (2010)
32.4% of US email marketers never or not often use segmentation tactics when building lists for deployment. - JangoMail "Email Marketing Survey" (2010)
70% of US online marketers currently use email segmentation tactics, while 14% say they plan to in the future. - Lyris (2010)
59.4% of SMB marketers worldwide plan on using interest-based segmentation in upcoming email campaigns. - GetResponse "2010 Email Marketing Trends Survey" (2010)
34.9% of SMB marketers worldwide plan on using recent open or click-rate activity as a segmentation tool in upcoming email campaigns. - GetResponse "2010 Email Marketing Trends Survey" (2010)
44.8% of SMB marketers worldwide believe using behavioral targeting segmentation can result in a significant increase in email marketing effectiveness. - GetResponse "2010 Email Marketing Trends Survey" (2010)
Among marketers worldwide surveyed in 2009, 93% believe segmentation was at least somewhat valuable for improving conversion rates.- Econsultancy (2009)
Open rates for segmented versus non-segmented campaigns are as much as 20% higher on average for the first 30 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Open rates for segmented versus non-segmented campaigns are 12.4% higher for days 60-90. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Open rates for segmented versus non-segmented campaigns are anywhere between 11% and 15% the last 90 days of the year. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Click rates for segmented versus non-segmented campaigns are doubly high for the first 30 days with a slight increase for 60-90 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Click rates for segmented versus non-segmented campaigns are five times higher the last 90 days of the year. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
