Top Stats At A Glance
  • There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. 1

  • People use an average of 6.6 different social networks each month.1

  • If we add it all together, the world collectively spends 11.5 billion hours on social media platforms daily.4

  • TikTok is the most popular social platform in terms of time spent. 5

  • As of April 2023, the top most used social media platforms, ranked by global active users, were Facebook, YouTube, WhatsApp, Instagram, and WeChat. 7

  • With more than 50% of the total global population using social media, we're seeing huge shifts in how marketers, businesses, and users interact on these platforms.

    We've compiled the latest and most valuable social media statistics so, buckle up as we give you an all-access pass to the best social media statistics for 2023!

    Do you know? 👇

    Which platform is most popular for real-time sports updates and discussions?





  • General Social Media Statistics 🧙‍♂️
  • Facebook Statistics 👨‍👨‍👦‍👦
  • YouTube Statistics 🎥
  • WhatsApp Statistics 📱
  • Instagram Statistics 📷
  • Twitter Statistics 🎯
  • LinkedIn Statistics 👥
  • TikTok Statistics 🎭
  • Pinterest Statistics 🎨
  • Snapchat Statistics 🤓
  • Reddit Statistics 🕵️‍♀️
  • Quora Statistics 📚
  • Gen Z Social Media Use Statistics 👩🏼‍🤝‍🧑🏾
  • Metaverse Statistics 👩‍💻
  • Sport and Social Media Statistics ⚽
  • That's A Wrap!🎁
  • General Social Media Statistics 🧙‍♂️

    As the digital landscape continually evolves, social media platforms have become integral to our daily interactions and information consumption. Let's delve into the numbers to understand the current trends and impact of general social media usage.

    • Around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.1
    • As of April 2022, there were 4.7 billion social media users around the world - this equates to 58.7% of the total global population!2
    From Facebook to Twitter, Instagram, TikTok, Snapchat, and Pinterest ... Social media is taking over the world with global advertising growth in 2022 reaching 9.2 percent, or $816 billion!2
    • Social media use has changed over the pandemic years and there is no going back to "normal". It's a huge part of our lives now with a record 12.5 trillion hours spent online and 4.7 billion social media users around the world.2
    • The largest percentage of social media users are in their twenties (32.2%) with the 30 - 39 year group coming in second (22.2%). 10
    • Globally, social media users are 46.1% female and 53.9% male.10
    • Men aged 20-29 are the demographic that uses social media the most.10
    • Nearly 75% of the world’s population aged 13+ uses social media.10
    Most Popular Social Networks Worldwide - January 2021
    Most Popular Social Networks Worldwide

    • Women spend 4 hrs 11 mins online, more than a quarter of their waking hours and around half an hour each day more than men (3 hrs 46 min).⁴
    • Over 60% of consumers aged 60+ visited a social networking website at least once a week. 12
    • Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z.13
    • In 2022, there will be 51.6 million Gen X social network users (born between 1965 and 1980) - down 0.9% compared with 2021.13
    • Within the coming decade, it is predicted that millennials will be the next generation to experience a decline in social usage with just 0.6% growth YoY in 2022 and 0.3% in 2026.13
    Social media use has steadily grown over the last few years, with the pandemic pushing these numbers up faster.2
    • YouTube and Facebook are the most widely used online platforms with a user base that is most broadly representative of the population as a whole.13
    • Facebook is the most used online social network worldwide with roughly 2.93 billion monthly active users as of the first quarter of 2022.2
    • Facebook is the most used social media platform followed by YouTube, Whatsapp, Instagram, WeChat, and TikTok.5
    • When asked what their favorite social media site is, most users responded with WhatsApp followed by Instagram and then Facebook.10

    79%

    of Twitter accounts are held outside of the US. The top countries by users are the US, Japan, and the UK.

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    • 79% of Twitter accounts are held outside of the US. The top countries by users are the US, Japan, and the UK.19
    • The number of social network users equaled 3.6 billion worldwide in 2020 and the figure is projected to increase to almost 6 billion individuals by 2027.²
    • The average daily time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes, and Twitter with 31 minutes daily.2
    • An average of 95 minutes per day were spent on TikTok last quarter, more than four times the average spent on Snapchat (21 minutes) and three times more than Twitter (49 minutes) and Instagram (51 minutes).11
    4.62 billion people around the world now use social media with 424 million new users coming online within the last 12 months.5
    • Social networking sites are estimated to reach 3.96 billion users in 2022 and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.2
    • The latest figures indicate that well over 9 in 10 internet users now use social media each month. That equates to an annualized growth of 7.5 percent, at an average rate of more than 10 new users every single second.7
    • 58.4% of the world's population uses social media with an average daily usage of 2 hours and 27 minutes (January 2022).5
    • Meta reported its first loss in daily active users (DAUs) in Q1 2022.10
    • The typical social media user actively uses or visits an average of 7.4 different social platforms each month and spends an average of 2½ hours per day using social media.7

    Facebook

    growth is not skyrocketing but they're holding fast as one of the most used platforms, worldwide, alongside YouTube.

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    • While we all recognize that TikTok is the fastest growing social media site in a world where visuals are king (or queen), we also see the older platforms keeping up as they adapt to the times.2
    • Facebook growth is not skyrocketing but they're holding fast as one of the most used platforms, worldwide, alongside YouTube.7
    • If marketers want to capture attention, they're going to need to diversify across multiple platforms with a focus on the top platforms for their unique product.7
    • WhatsApp ranks ahead of its popular Chinese alternatives, WeChat (951 million monthly active users) and QQ Mobile (585 million MAUs) with 2.44 billion unique active users worldwide.23
    The top 5 most popular mobile messenger apps are WhatsApp, WeChat, QQ Mobile, Telegram, and Snapchat.23
    • Whatsapp was the fourth most installed non-game app across the globe after social media apps TikTok, Facebook, and Instagram.23
    • 47% of social media users say they use these platforms to keep in touch with friends and family while 26.3% use them to find products to buy.10
    • The top three uses of social media are: staying in touch with friends and family, filling spare time, and reading the news.10
    • 43.5% of internet users between the ages of 16 and 64 use social networks to find information about brands and products.10
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    43.5%
    of internet users between the ages of 16 and 64 use social networks to find information about brands and products.

    • 45% of social media users follow friends, family, and acquaintances while 22.6% follow influencers and other experts.10
    • Many users seek out humor on social media with 28.9% following entertainment, memes, and parody accounts.10
    • 29.9% of social media users follow actors, comedians, and other performers.10
    • While TikTok and Instagram users rate funny/humorous and creative content top of their list, Twitter and YouTube users prefer informative content, and Facebook users rate funny and creative content equally (46%).15
    • 34.1% of females between the ages of 16 and 24 will follow influencers as opposed to only 26.4% of males in the same age group.10
    Interactive Infographic

    29.9%

    of social media users follow actors, comedians, and other performers.

    22.9%

    of the worldwide population uses social media for work activities.

    41%

    of people reported that entertaining content makes them more likely to engage with social ads.

    • 22.9% of the worldwide population uses social media for work activities.10
    • 41% of people reported that entertaining content makes them more likely to engage with social ads.8
    • Videos (83%) and GIFs (58%) are the main content formats people want to see from brands on social media.8
    • Following the move towards more authentic influencers and social media posts, #nofilter had over 3.7 billion views on TikTok and 284 million posts on Instagram,15
    Around 1 in 5 social media users want to see pictures that don't use filters from the people they follow.15
    • 55% of social media users want to see funny/light-hearted content, followed by 48% wanting to see information that helps people, and 47% wanting inspirational content.15
    • Social media has become a little predictable, with 43% of Gen Z users globally agreeing that the algorithms which determine what we see on our feeds have a negative impact on their media diet.10
    • Among 12-15 year olds, 61% use social media to find funny posts and 46% are looking at memes – both behaviors on a growth trajectory.15
    • Social media platforms see the most traffic between 6pm and 9pm, making this the perfect time to post.32

    Twitter and LinkedIn

    users are the only audiences that prioritize being engaged over being amused.

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    • We found that the primary reasons for users visiting social media sites in 2022 include: 36.3% filling spare time, 35.1% reading news stories, 31.6% finding content, 29.5% seeing what's being talked about, 27.7% finding inspiration for things to do and buy, 21.7% following celebrities and influencers.10
    • Firms are investing their marketing budget in Facebook (93%), Instagram (67%), and Twitter (51%).8
    Ad spending on social media is projected to reach over $173 million in 2022. 10
    • 68% of business owners intend to increase their influencer marketing spend in 2022.22
    • Social media is the top channel for marketers in 2022, with 44% preferring it over other channels.32
    • Top media formats marketers use include videos 59%, blogs 48%, images 46%, and infographics 45%. 32
    Basic Bar Chart without Y-Axis Label
    Top Media Formats Marketers Use

    • The top social media-related challenge for marketers is creating engaging content (27%), reaching target audience (25%), finding ideas for new content/gaining and keeping followers/measuring ROI (23%).32
    • Marketers plan to increase their investements in TikTok (62%) and Instagram (54%) in 2022.32
    Interactive Infographic

    80%

    of brands use paid social media advertising with Facebook and YouTube ranking as the most popular places for companies to spend their advertising budget.

    • Winning ads last only 10 weeks before they burn out with companies needing 20-30+ new concepts to find their next winning creative.20
    • The cost of social media ad impressions has jumped by more than 20 percent over the past 12 months but marketers report seeing fewer overall impressions for their investments.10
    • Global sales through social media platforms are estimated to reach $2.9 trillion by 2026.22
    Estimates currently place the YoY market growth of social commerce at 30.8%.22
    • 77% of business owners indicated that they would be dedicating a budget to influencer marketing in 2022.22
    • The global influencer marketing industry is predicted to surpass $16 billion in 2022.32
    • How marketers measure the impact of social media: 37% sales, 33% likes/comments, 33% website traffic, 30% impressions/views, and 27% clicks.32
    How Marketers Measure the Impact of Social Media
    How Marketers Measure the Impact of Social Media

    • Top new marketing investments for 2022 include Twitter spaces, YouTube Shorts, Instagram Living Rooms, Facebook Live Shopping, and Spotify Green Room.32
    • With global social media sales estimated to reach $2.9 trillion by 2026, marketers are cashing in on these channels.
    People are more interested in seeing ads from brands (57%) than from influencers (43%).8
    • 64% of mobile game players engage with in-game ads over social media posts.20
    • Gen Z spends an average of 3 hours per day on social media and is their go-to channel for everything, from entertainment and news to shopping and messaging.10
    • Younger people are more interested in visually rich forms of search and discovery with almost 40% turning to TikTok or Instagram, instead of Google, when looking for a place to eat.4
    How To Use TikTok Now
    Want to know more about TikTok’s new Now feature? We’ve got you covered!
    • 58.4% of global internet users buy something online every week and 30.6% of people around the world make that purchase on their mobile device.10
    • A third of people are more likely to engage with social ads that teach them something, with 65% of consumers clicking through to learn more.⁸
    • Social media users are more likely to say they’ve learned practical life skills from social platforms than from university (57% vs 51%).10
    • The percentage of internet users aged 16 - 40 who watch each kind of video content via the internet each week is: 51.4% music videos, 37.1% comedy/meme/viral videos, 31.3% tutorial or how-to videos, 30.4% video livestreams, 26.7% influencer videos and vlogs.10
    Association with Cheap Products (%)
    The Percentage of Internet Users Who Watch Each Kind of Video Content

    • 36% of consumers think people should show more of their “real” selves on social media.10
    • Younger individuals are more likely to participate in the Metaverse, with 42% of Gen Z and Millenials indicating interest in taking part.1
    • In some countries, voice now drives 30% of all queries as new internet users don't even bother with typing.4
    • 52% of social media users say that when a platform protects their privacy and data it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel.10
    33.8% of internet users are worried about how companies use their personal data online.10
    • As well as being more affected by discriminatory, hateful, and trolling content, female internet users in the UK are less confident about their online safety than men.4
    • More than half of Gen Z’ers (58%) said they don’t trust tech companies because of concerns over how they use their data.3
    • 96.6% of the population aged 16 - 64 own some kind of mobile phone, with 96.2% owning a smartphone.10
    Basic Bar Chart without Y-Axis Label
    Population Aged 16 - 64 Own:

    • 63.1% of the population aged 16 -64 own a laptop or desktop computer. 10
    • 4 out of 10 Gen Z'ers believed social media is having a negative impact on political discourse in their country.3
    • The global VR headset market saw growth by 241.6% in Q1 this year, with Meta owning 90% of the market with its Quest headsets, per IDC.13
    • Gen Alpha has seen a 38% growth in using social media after school and a 43% increase on the weekend.15
    💡
    Personal data protection was the biggest concern for those using social media and online shopping, with females feeling less confident in their online safety. This shows that trust in a brand, product, or service is a key factor for global consumers.
    Your Burning Questions Answered

    What type of social media content do most users find engaging?

    Live video is considered the most engaging content by 37% of social media users, making it a popular choice for capturing audience attention.

    What is the total number of broadcasts made on Facebook Live?

    Since its launch, there have been over 8.5 million broadcasts on the Facebook Live platform.

    Is there a correlation between follower count and reach on Instagram?

    Yes, there's a noticeable trend. As follower count increases, the average reach for both posts and Stories tends to decrease. However, the decline in reach is more pronounced for Stories compared to regular posts.

    Facebook Statistics 👨‍👩‍👧‍👦

    Facebook, once a college networking tool, has grown into a global digital behemoth. Let's explore the figures that underscore its dominance and continued relevance in the social media sphere.

    • Facebook reached 2.936 billion monthly active users in April 2022.28
    • As of Q1 2022, Facebook users were 44% female and 56% male9
    • Most Facebook users are between the ages of 35 and 44.10
    60+ Facebook Live Statistics: Marketing, Viewership And Usage
    Discover key insights from over 60 intriguing Facebook Live stats, highlighting user engagement, trends, impact on business and much more!
    • 70% of US adults say they use Facebook daily with 79% of global monthly users connecting every day on the platform (2022).9
    • The latest figures indicate that roughly 37.0% of all the people on Earth use Facebook today.28
    Facebook Messenger Usage by Age Group (%)
    Facebook Messenger Usage By Age Group

    • The change in the number of Facebook monthly active users around the world in the past 3 months: +24 million (Jan 2022 to Apr 2022).28
    • Facebook’s global advertising audience was 2.141 billion as of April 2022.28
    • As of Q1 2022, Facebook’s leading audience base was in India, with almost 330 million users, whilst the United States ranked second with approximately 179 million users.2
    Most Frequently Used Facebook Features in the U.S.
    Most Frequently Used Facebook Features In The US

    • Sports Teams see the highest engagement rates, achieving an average of 0.27%, followed by Influencers with 0.23% and Higher Education with 0.15%. At the lower end of the spectrum, Health & Beauty, and Tech & Software receive an average 0.02% engagement rate.5
    • Videos longer than a minute achieved the highest median interactions and reach on Facebook.5
    • Meta reports that the potential audience reach for ads on Facebook is around 2.11 billion.10
    50+ Facebook Ad Revenue Statistics: Users & Data
    With Facebook being one of the leading social media platforms globally, understanding its ad revenue trends is crucial for marketers and businesses. Dive into the numbers and gain valuable insights into the revenue generated by Facebook’s advertising endeavors.
    • A whopping 81.8% of Facebook users said they only access the platform via some form of mobile phone compared to 1.5% who only used laptops/desktops.10
    • Facebook pages with the greatest number of followers include Facebook app, Samsung, Cristiano Renaldo, Mr. Bean, CGTN, and 5-minute crafts.10
    • Facebook is localized in 140+ languages and focuses on penetrating areas with low internet accessibility.12
    • Facebook is in a dominant position in terms of pushing sports content out to global audiences and simultaneously driving advertising revenues through live and on-demand sports video content.12

    67%

    of Facebook’s monthly active users log in each day.28

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    • Following a peak of 179.7 million last year, it's estimated that the user base will lose 2.1 million people by the end of 2024 but hold steady at 177.6 million through 2026.13
    • 13% of marketers indicated they'll be decreasing their organic marketing on Facebook while 41% of marketers plan on increasing their organic activities on the platform.31
    • Facebook users are the least bothered about inclusive content, which could reflect the intimate nature of some of these groups.15
    69% of US journalists say they use Twitter for their jobs compared to 52% who say they use Facebook.17
    • Overall, it seems the Facebook app is becoming less about the feed, with 43.2% of users finding its content less relevant, and more about subcultures.15
    • Among Americans overall, Facebook is the most widely used social platform for news with 31% of US adults saying they regularly stay up to date via Facebook.17
    60+ Facebook Messenger Statistics: User, Usage & Data
    Facebook Messenger has become an integral part of our digital lives, connecting people worldwide. Embracing this messaging phenomenon empowers us to stay in touch, share experiences, and bridge gaps effortlessly.
    • In 2021, Facebook generated nearly $115 billion in advertising revenue. This figure is expected to further grow to reach $203 billion by 2026.2
    • Facebook ads are used by 70% of marketers.31
    💡
    If you're investing in Facebook it's worth knowing that their largest audiences are across India and the US, with most users caring less about the newsfeed and more about the growing subcultures.
    Your Burning Questions Answered

    How many businesses actively use Facebook Messenger?

    Currently, a staggering 40 million businesses are utilizing Facebook Messenger on a monthly basis.

    What is the total number of broadcasts made on Facebook Live?

    Since its launch, there have been over 8.5 million broadcasts on the Facebook Live platform.

    How much funding has Facebook allocated for new research collaborations?

    Facebook has earmarked $7.5 million for the establishment of fresh research collaborations.

    YouTube Statistics 🎥

    YouTube has revolutionized the way we consume video content, becoming a household name worldwide. Dive into the statistics that showcase its immense reach and influence.

    • 54% of US adults say they use YouTube daily.1
    • According to the latest YouTube statistics, the video-sharing platform has 2.6 billion users worldwide as of 2022.23
    • YouTube users are approximately 38% female and 62% male with most users between the ages of 35 and 44.21
    YouTube users are predominantly male, comprising 62% of YouTube’s user base.16
    • The majority of all users are between 25 and 44 years old, with 23% in the 25- to 34-year-old age group, and 26% in the 35- to 44-year-old age group.16
    • Approximately 80% of the 18 - 49 year age group consumes YouTube content every month.16
    • More than half of YouTube views come from mobile devices.21
    • YouTube’s potential advertising reach is 2.562 billion.7
    Styled Table

    Top 15 Countries With the Most YouTube Users as of 2023

    Country Number of Users
    India 467 million
    United States 247 million
    Indonesia 139 million
    Brazil 138 million
    Russia 106 million
    Japan 102 million
    Mexico 80.6 million
    Germany 72.6 million
    Pakistan 71.7 million
    Vietnam 62.5 million
    United Kingdom 57.6 million
    Turkey 57.4 million
    Philippines 56.5 million
    France 52.6 million
    South Korea 46.4 million

    • 79% of YouTube users will also use Facebook.10
    • Users spent an average of 23.7 hours per month on YouTube Android App.10
    • The top 10 YouTube search queries include song, songs, DJ, dance, new song, TikTok, karaoke, Minecraft, cartoon, and free fire.10
    YouTube's Monthly Active Users Over the Years
    YouTube’s Monthly Active Users Over the Years

    • The company recently touted that YouTube Shorts had topped 1.5 billion logged-in monthly users and suggested that channels producing videos of different lengths were seeing gains in watch time.4
    • More than 1 billion hours of YouTube videos are watched per day and more than 500 hours of video are uploaded to YouTube every minute.16
    • 83% of Gen Z have used YouTube to watch soothing content that helps them relax.17
    YouTube's Yearly Revenue
    YouTube’s Yearly Revenue From 2010-2023

    • Almost 5 billion videos are watched on Youtube every single day by more than 30 million visitors. 21
    • More than two-thirds of US teens and adults could recall the names of specific brands highlighted in YouTube influencer videos.13
    • 86% of consumers said they had purchased or considered purchasing a YouTube influencer-endorsed product.13
    • The platform boasts a collection of over 800 million videos.13
    Styled Table

    Countries with the most YouTube In-App Purchases in 2023

    Country Youtube IAP Revenue ($ in millions)
    United States $35.3
    Japan $20.31
    South Korea $8.65
    Ukraine $5.16
    Brazil $2.93
    Taiwan $2.87
    Australia $2.76
    United Kingdom $2.45
    Canada $2.21
    Hong Kong $2.13

    • 2 in 3 YouTubers say learning new skills is important to them, and 36% want brands to help them do this.15
    • The average mobile viewing session lasts more than 40 minutes. This is up by more than 50% year-over-year.21
    • Approximately 20% of the people who start a video will leave after the first 10 seconds.21
    • On average, a user dedicates about 20 minutes and 23 seconds watching content on YouTube.
    Styled Table

    YouTube Users As per their age and gender:

    Age Group Male Female
    18 to 24 8.5% 6%
    25 to 34 11.6% 8.6%
    35 to 44 9% 7.5%
    45 to 54 6.2% 5.7%
    55 to 64 4.4% 4.5%
    Above 65 4.3% 5.4%

    • Every minute, YouTube sees an upload of 500 hours' worth of video content.15
    • A whopping 87.7% of all YouTube video views are from mobile devices. This explains why YouTube's Android app has been downloaded over 10 billion times.17
    • Moreover, YouTube reveals that Smart TVs are used to watch over 450 million hours of its content.10
    • Approximately 34% of videos taken down from YouTube are because of concerns related to child safety.10
    🤓
    YouTube, as the world's leading video-sharing platform, garners over 2 billion logged-in monthly users, solidifying its role in influencing global entertainment and advertising trends.
    Your Burning Questions Answered

    What percentage of consumers use YouTube?

    Approximately 74% of consumers utilize YouTube as a platform.

    How much video content is uploaded to YouTube every minute?

    YouTube witnesses an astounding upload rate of over 500 hours of video content per minute.

    Do YouTube users make purchases based on content they see?

    Yes, a substantial 70% of YouTube users confirm making product purchases after encountering them on the platform.

    WhatsApp Statistics 📱

    From simple text messaging to video calls, WhatsApp has seamlessly integrated into our daily communications. Let's unpack the data highlighting its monumental growth and global adoption.

    • WhatsApp is used in over 180 countries and has a 48% female and 52% male user base.9
    • The number of WhatsApp users in the US is expected to hit 85.8 million by 2023.25
    Interactive Infographic

    Internet Usage

    69% of internet users use WhatsApp.1

    Daily Checks

    70% of WhatsApp users check the app daily.1

    Platform Usage

    73% of WhatsApp users access the app on Android, while 22% use iOS.1

    • WhatsApp is most popular among American internet users aged between 26-35.31
    • In fact, 27% of all Americans online between 26-35 years old use WhatsApp.24
    • 54% of millennials and just over a third of baby boomers (36%) use WhatsApp on a daily basis.24
    • Despite the massive popularity of newer and flashier messaging apps, WhatsApp is still very popular with the younger Gen Z crowd (51%).24
    WhatsApp Usage Among American Users (Q3 2020)
    WhatsApp Usage Among American Users

    • 20% of adults in the world use WhatsApp with 81% of WhatsApp users also active on Facebook.10
    • Whatsapp users are more likely to also use Facebook (81%) and Instagram (80.2%).10
    • When asked what their favorite social media site is, most users responded with WhatsApp.10
    • WhatsApp users have been increasing by half a billion every two years.23
    Association with Cheap Products (%)
    Monthly Unique Users Growth

    • WhatsApp's market penetration is the highest in several European countries, specifically the Netherlands at 85%, followed by 83.1% in Spain, and 83% in Italy.23
    • India is WhatsApp's biggest market with 340M users.WhatsApp’s second-largest market, Brazil, home to 99 million users.23
    • By 2023, WhatsApp Business has garnered more than 350 million downloads.23

    WhatsApp Business for Customer Service

    54% of consumers prefer using WhatsApp Business and similar platforms for customer service.1

    Pre-Purchase Inquiries

    42% use it for inquiries before making a purchase.2

    Messaging Leads to Buying

    A significant 65% of consumers are more likely to buy from a business that offers messaging options.3

    Chatbots and Lead Generation

    55% of companies employing chatbots experience an uptick in high-quality lead generation.4

    • For in-depth insights, the table below presents a thorough breakdown of WhatsApp users by country globally.3
    • At present, WhatsApp holds a commanding position in the business segment of the app store, ranking 17th.3
    • Data suggests that utilizing WhatsApp Business can boost customer service productivity by an impressive 225%.3
    WhatsApp Users by Country
    WhatsApp Users by Country

    • The average WhatsApp user on Android spends 38 minutes per day on the app.24
    • India stands out as the leader in these downloads, boasting a remarkable 291.58 million installations of WhatsApp Business.24
    • After India, countries such as Brazil, the USA, and Indonesia follow suit in the list.24
    🤓
    WhatsApp, a leading messaging app, boasts over 2 billion users worldwide, underlining its significance in instant communication and its growing potential for business integration.
    Your Burning Questions Answered

    What is the combined user base of the top three countries using WhatsApp?

    The top three countries—India, Brazil, and the U.S.—have a combined 573.6 million monthly active users, surpassing the half-billion mark.

    How many downloads did WhatsApp receive in January, and from which platforms?

    WhatsApp received 42 million downloads in January, with 5 million from the App Store and 30.3 million from Google Play.

    Which country tops the list in terms of average time spent on WhatsApp per month?

    Brazil tops the list of all countries in terms of average time spent on WhatsApp, with users spending an average of 29 hours per month. Argentina follows closely with an average of 28.8 hours per month.

    Instagram Statistics 📷

    Instagram, the hub of visual storytelling, has transformed digital aesthetics and marketing. Delve into the numbers that reflect its powerful presence in the social media landscape.

    • The greatest lovers of Instagram are people aged 25 - 34, followed by 18 - 24-year-olds. In both cases, more females than males use Instagram.22
    • US, Brazil, and Indonesia have the highest number of Instagram users.12
    • Instagram is the fourth most popular social networking site in the world.10
    • The app is mostly used in the US and India, with a share of 140 million Instagram accounts each.6
    • Men account for 51.6% of Instagram users, with women making up the other 48.4%.2
    Association with Cheap Products (%)
    Most Popular Activities For Instagram Users In The US

    • 84% of people use Instagram to discover new products.6
    • 76.9% of users have not used Instagram’s shopping feature yet.6
    • 33% of consumers have bought something in an online store using a discount code advertised on Instagram.6
    • 48% of people who saw an influencer talking about a product in a story subsequently bought it. 6
    Interactive Infographic

    84%

    of people use Instagram to discover new products.

    33%

    of consumers have bought something in an online store using a discount code advertised on Instagram.

    48%

    of people who saw an influencer talking about a product in a story subsequently bought it.

    • The average Instagram engagement rate for all post types is 1.94%.10
    • Instagram is Gen-Z’s favorite social media platform.10
    • 91% of active Instagram users say that they watch videos on the platform weekly.10
    • In a month, 61% of Instagram users utilized the 'support small businesses' sticker in their Stories.9
    • Research indicates that daily Instagram Stories aren't used by 75.2% of Americans aged over 18.9
    86.6%
    75.2%
    60%

    of Instagram users, frequently post content using the Stories feature.

    of American adults over 18 don't engage with Instagram Stories every day.

    of millennials either watch or publish Instagram stories.

    • The most popular hashtag on Instagram is #Love, followed by #Instagood and #Fashion.10
    • Instagram was the global engagement leader as around 39% of its installs were “power users” who engaged with the app every day last quarter. This was 10 percentage points higher than TikTok.11
    • Two out of three people say that Instagram allows them to interact with brands easier than other platforms.6
    • Instagram accounts can look forward to an average engagement rate of 1.94%, with a minimum of 1.18% and a maximum of 3.5%.2
    Association with Cheap Products (%)
    Most Effective Content Formats For Influencer Marketing

    • Only 21% of Instagram users plan out their Stories in advance, compared to the 66% who organize their main Instagram content.9
    • Instagram stories typically achieve a visibility rate between 1.5% and 6.2%, whereas standard posts see a higher rate from 12% to 25%.10
    • While many users access the Stories feature, merely 36.6% genuinely like watching them. On the other hand, 63.4% prefer the regular posts.24
    • Gap experienced a 73% engagement rate from their campaign on Instagram Stories.6
    • Instagram Stories have sparked interest in a brand or company for 58% of viewers.6
    Reach Rate
    Reach Rate

    • In the US, 31% of the Instagram ad budget of marketers is allocated specifically to Stories.7
    • Worldwide, about half of businesses on Instagram shared a story at least once in a typical month.8
    • An impressive 96% of US marketers plan to continue advertising with Stories in the following six months.7
    • A majority, 50.5% of users, spend between one to three hours daily on Instagram, with 26% staying even longer than three hours. 8
    🤓
    Instagram, with over 1 billion monthly active users, thrives as a visual-centric platform, profoundly impacting e-commerce, influencer marketing, and contemporary digital aesthetics.
    Your Burning Questions Answered

    How does the reach of Instagram Stories compare to regular posts?

    Regular posts on Instagram generally have a higher reach compared to Stories. While the exact figures can vary, in many cases, posts can reach nearly double the audience that Stories do.

    Is there a correlation between follower count and reach on Instagram?

    Yes, there's a noticeable trend. As follower count increases, the average reach for both posts and Stories tends to decrease. However, the decline in reach is more pronounced for Stories compared to regular posts.

    How are brands with large followings faring in terms of reach?

    Brands with extensive followings have an average reach rate of 12% for posts and 2% for Stories. This illustrates the challenge of maintaining high engagement rates for growing platforms.

    Twitter Statistics 🎯

    Twitter's 280 characters have reshaped real-time news dissemination and global discourse. Here, we'll navigate the statistics underscoring its unique role in the digital realm.

    • The hashtag (#) was first proposed by an early user called Chris Messina and it debuted in August 2007.36
    • 70.4% of Twitter users are male, while only 29.6% are female.38
    Most of Twitter’s audience is 25 to 34 years old (38.5%.)38
    • Around 23% of US adults use Twitter.38
    • Approximately 68 million active monthly users come from the US, where Twitter is at the bottom of the list of social network popularity. Facebook, for example, has over 200 million active users in the US.19
    • Twitter users were more likely to use Instagram (87.6%) than Facebook (83.7%).10
    • 762 million tweets are sent per day, roughly 8,817 tweets every second (A single day’s worth of tweets would fill a 10-million-page book).19
    • It took 3 years, 2 months, and 1 day to go from the first tweet to the billionth.19

    79%

    of Twitter accounts are held outside of the US.

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    • Twitter’s H1 2022 report found there were roughly 1.5 billion tweets about gaming on its platform, up 36% year-over-year. Genshin Impact (No. 1) and Wordle (No. 2) were the most-tweeted-about games.4
    • In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026. Many of those defectors will be people who joined in the initial years of the pandemic.13
    • Tweeters are 35% more likely to have unliked or unfollowed a brand in the last month.15
    • Twitter’s monetizable DAUs grew by 2% in the US and 15% internationally in Q1 of 2022.4
    The top content on Twitter is informative (55%), relevant (39%), and engaging.15
    • More Tweeters want brands to listen to customers than help improve their knowledge (51% vs 38%).15
    • Twitter is the go-to social network for journalists - 69% of journalists say Twitter is the social platform they use most, or second most, for their job.17
    • 64% YoY increase in terms like "restoring" or "rebalancing" on Twitter.18
    The 3 Defining Twitter Marketing Trends For 2023
    Consumers are increasingly taking control of their experiences and interactions with brands. At the same time, fans are creating incredible virtual spaces for each other, and a collective effort to decentralize finance aims to create a new kind of economy.
    • We're seeing a massive 320% growth in topics like passive income, NFT collaborations, fashion and collectibles, NFT avatars, and Crypto gaming.18
    • With 75% growth, #FinTwit is driving a new cultural dialogue across Twitter.18
    • Emerging finance topics on Twitter include Bitcoin ATMs, NFT stocks, Crowd loans, ZCash/privacy protected, and Cypherpunk movement.18
    • 79% of Twitter accounts are held outside of the US, The top countries by users are the US, Japan, and the UK.19
    With 74% of those 830 events streamed to a global audience last year, Twitter took its rightful place among leaders in live event streaming. 19
    • Due to the ever-present threat of terrorism, the CIA monitors all social media, including Twitter. Their intelligence teams are reporting an average of 5 million read tweets per day.19
    • 93% of Twitter's video views occur on a mobile device.19
    • 68.8% of US companies with more than 100 employees use Twitter for marketing.19
    Interactive Infographic

    93%

    of Twitter's video views occur on a mobile device.

    68.8%

    of US companies with more than 100 employees use Twitter for marketing.

    • Twitter now has more than 290.5 million monthly active users and sees roughly 8,817 tweets sent every second!24
    • Twitter users seek content that is informative (55%), relevant (39%), and engaging. Interestingly, users are not going gaga over memes but we are seeing the same growing popularity of visual content, especially videos.24
    • Top trends for Twitter in 2022 include Great Restoration, Fan-Built Worlds, and Finance Goes Social.37
    💡
    Twitter, hosting over 330 million monthly active users, remains a vital platform for real-time news, discussions, and brand engagement on a global scale.
    Your Burning Questions Answered

    What's the ideal length for video ads on Twitter?

    15-second video ads on Twitter perform exceptionally well, achieving three times higher completion rates compared to 30-second video ads.

    Why should Twitter videos be comprehensible without sound?

    Twitter videos that are understandable without sound, utilizing closed captions or text overlays, receive 28% more viewing time and deliver an impressive 1.8 times higher return on investment.

    How can Twitter videos increase overall engagement?

    Twitter videos showcasing positive human interactions or a desire for a product can enhance overall engagement by a significant 40%.

    LinkedIn Statistics 👥

    LinkedIn, bridging the gap between professionals and industries, has become the cornerstone of online networking. Let's explore the data that emphasizes its pivotal role in the business world.

    • 43% of LinkedIn users are women compared to 57% men.9
    • 59.2% of the population on LinkedIn are men between the ages of 25 and 34.9
    • LinkedIn has at least 828.1 million registered members around the world as of April 2022 (not a monthly active user base).7
    • 40% of LinkedIn users connect every day on the platform.9
    Number of LinkedIn Users (Millions) by Year
    Number Of LinkedIn Users By Year

    • The total number of members that marketers can reach with LinkedIn ads increased by roughly 20 million (+2.4%) in the three months leading up to April 2022.7
    • Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn.5
    • Marketers could reach 828.1 million users with LinkedIn ads in April 2022, ranking with some of the world’s largest social media platforms.7

    LinkedIn Users Based On World Region

    Region Number of Users
    North America 220+ Million
    Europe 236+ Million
    Asia Pacific 254+ Million
    Latin America 141+ Million
    The Middle East and Africa 52+ Million

    • LinkedIn’s advertising audience reach grew by 11.1% over the past 12 months.7
    • 59.9% of LinkedIn’s users are between 25 and 34 years old, the age group that is mostly starting and growing their careers.26
    • LinkedIn has 15x more content impressions than job postings - that's a whopping 9 billion content impressions!25

    LinkedIn Traffic By Country

    Country Share of Traffic
    The United States 36.16%
    India 6.97%
    United Kingdom 6.15%
    Brazil 4.35%
    Canada 4.1%

    • LinkedIn has 722 million members while Instagram currently has 1 billion users and Facebook has 2.74 billion. 25
    • Companies using LinkedIn's ad platform typically see a 33% rise in buying interest from their desired demographic.11
    • LinkedIn posts with images get 2x higher engagement.25
    • In Q3 2022, LinkedIn sessions soared to 15.4 billion, an astounding 418% rise in activity.1

    Top 10 Countries With The Highest LinkedIn Audience Reach

    Country Audience Reach
    Bermuda 104.8%
    American Samoa 101.8%
    Cayman Islands 94.2%
    Iceland 93.9%
    Andorra 84.4%
    U.S. Virgin Islands 78.3%
    United States 72.8%
    Netherlands 70.9%
    UAE 70%
    Aruba 66%

    • As with most social media platforms, LinkedIn is seeing higher engagement rates on visually-driven posts. However, LinkedIn still remains a work-related platform.24
    • Users are mostly professionals between 25 and 34 years old, and while there is a smaller user base overall, it offers a very specific target audience.24
    • By February 2023, LinkedIn's user base in the United States surpassed 199 million.1
    • Company posts on LinkedIn see 30% of their engagement coming from their own employees.1
    120+ LinkedIn Statistics: Usage, Content Marketing, Business & Demographics
    Unlock the potential of LinkedIn through these eye-opening statistics, showcasing how this platform has revolutionized professional networking and career growth in ways beyond imagination.
    • Staff members are 14 times likelier to disseminate content shared by their employer on LinkedIn.1
    • Around 16.2% of individuals use the LinkedIn app daily, while nearly half, 48.5%, log in every month.1
    • LinkedIn posts accompanied by an image garner double the interaction.1
    • The US drives the highest volume of LinkedIn traffic, making up 31.16% of total site visits.1
    LinkedIn User Age Distribution
    LinkedIn User Age Distribution

    • A significant 73% of potential buyers show more interest in sales representatives who approach them via LinkedIn.5
    • In the last quarter of 2022, LinkedIn saw an 88% surge in successful hiring processes, year over year.7
    • In 2022, LinkedIn's revenue grew by a striking 26.2% from the previous year.8
    • LinkedIn features a vast directory, encompassing over 10,000 B2B software product listings.8
    LinkedIn User Categories
    LinkedIn User Categories

    • Nearly half, or 45%, of LinkedIn's readership consists of high-ranking executives.11
    • LinkedIn updates accompanied by visuals get double the user engagement.11
    • Videos on LinkedIn are 20 times more likely to be shared again by users.11
    • LinkedIn ads have an extensive reach, covering an estimated 14.6% of people globally.11
    • Moreover, LinkedIn proves to be a budget-friendly advertising option, with its cost per potential customer being 28% less than that of Google Ads.11
    💡
    LinkedIn, with more than 750 million members, stands as the premier professional networking platform, playing a crucial role in B2B marketing and global talent acquisition.
    Your Burning Questions Answered

    How many LinkedIn users hold decision-making positions?

    An impressive 4 out of 5 LinkedIn users hold decision-making positions.

    What is the average annual income of a LinkedIn user in the USA?

    On average, a LinkedIn user in the USA earns about $46,600 annually.

    How frequently do users access LinkedIn via its application?

    Approximately 16.2% of LinkedIn users access the platform daily through its application. This demonstrates the platform's consistent usage by a significant portion of its user base on a daily basis.

    TikTok Statistics 🎭

    TikTok's meteoric rise has redefined short-form content and youth culture. Delve into the statistics that spotlight its dominance and expansive influence among platforms.

    • TikTok has 1 billion active users with the majority being men between 16 and 24 (60%).9
    • 60% of TikTok users are female and 40% are male.2
    • If you wish to market to Gen Z (females at least), you should be searching for TikTok influencers with whom to partner - the 18 -24-year-old age group is the highest percentage of users with 27.94% and 11.97% male.22
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    50%
    of TikTok users have bought a product after watching a TikTok LIVE!

    • Happiness was the most common emotion triggered by viral TikTok videos: 58% were made in a way that inspired happiness over other emotions, which triggers a dopamine response and contributes to the addictive nature of the platform.6
    • Popular dance videos received more plays on average than videos in any of the other top five genres. However, they were also among the least shared and commented on.6
    • Users spent an average of 48 percent more time using TikTok's mobile app over the past 12 months compared with the previous year.10

    Average Session

    The average session length on TikTok is 10.85 minutes!

    Video Views

    In one Internet Minute, users view around 167 million hours of video!

    Visitor Alert

    TikTok.com has attracted 1.9 billion visits with an average of 9.84 pages per visit and a bounce rate of 41.58%!

    Click the buttons to navigate through the slides!

    • TikTok has the second most engaged user base when compared to its competitors, with 29% of its active worldwide Google Play installs opening the app every single day each month in Q2 2022.11
    • US kids and teens spent an average of 99 minutes per day on TikTok versus 102 minutes per day in the UK.4
    • TikTok expanded the max video length to 10 minutes, up from its earlier expansion to 3 minutes in 2022.4

    Number Of TikTok Users In U.S. from 2019 to 2023

    Year Number Of Users
    2019 49 Million
    2020 82 Million
    2021 110 Million
    2022 169 Million
    2023 192 Million

    • US consumers spent about $322.6 million in TikTok in H1 2022, up 398 percent Y/Y from $64.8 million.11
    • TikTok’s ad revenues worldwide will skyrocket by 200.0% to $11.64 billion this year, surpassing those of Twitter, Snapchat, and Pinterest, but remaining well behind Meta's.13
    • TikTok has seen huge growth (+18% weekly usage year-on-year) among 13 - 15-year-olds in the space of one year alone.15
    • 90% of TikTok users log in every day with the average user session lasting 10 mins 51 secs.20
    TikTok Age Demographics Globally

    • While it may not have as many as Facebook, TikTok is addictive (thanks to its dopamine-inducing videos) and its worldwide ad revenue is set to skyrocket by 200% to $11.64 billion this year.24
    • That's more than Twitter, Snapchat, and Pinterest, but not as much as Meta's.
    • TikTok's user base is mostly between the ages of 18 - 25 and if you're interested in capitalizing on influencer marketing, then this is the platform to use.24
    Association with Cheap Products (%)
    Number Of TikTok Downloads Worldwide Per Country In June 2023 (In Millions)

    • TikTok prompts spontaneous shopping, with 67% of users making unplanned purchases while on the app. 9
    • Over 87% of TikTok videos feature at least a single hashtag. 9
    • Two in five users, or 41%, share their responses to other TikTok videos. 9
    • While 55% of users share personal content on TikTok, a larger 68% primarily view content by others. 7
    TikTok Parental Controls: Safeguarding Your Child
    Get to know TikTok parental controls with our easy-to-follow guide. Find out how to set up a private account, adjust messaging settings, and more to ensure a safe experience for your child.

    • Brands are responsible for producing 3.7% of TikTok's content. 15
    • A significant 43% of professionals in the industry aim to amplify their TikTok promotional efforts in the upcoming year. 36
    • In June 2023, TikTok downloads in Brazil reached a noteworthy count of over 5.6 million. 26
    • Countries leading in TikTok downloads from the Apple App Store include the US, Mexico, UK, Canada, France, Brazil, Russia, Germany, Turkey, and Italy. 15
    Interactive Infographic

    Revenue

    TikTok has experienced a swift growth in its revenue generation over recent years, reaching an annual revenue of $9.4 billion in 2022.

    Brand Value

    In the year 2023, the brand value of TikTok/Douyin reached a total of 66 billion U.S. dollars.

    AD Revenue

    TikTok accumulated advertising revenue of $4 billion.

    • For 90% of TikTok's audience, sound is a crucial aspect of their app experience. 16
    • Of the active TikTok community, 63% affirmed liking a video in the past month, and 54% admitted commenting on someone else's content. 16
    • 44% of daily users on TikTok are inclined towards entertaining brand-related content. 16
    • Branded hashtag endeavors typically yield a 2.5-fold return on advertising investment. 16
    Top TikTok Marketing Tips for 2023
    TikTok is a fast-growing social media platform, so why wouldn’t you want to leverage it to your marketing advantage? Read on to find out how
    • TikTok advertisements made in collaboration with creators saw a 65% spike in 2-second view rates. 16
    • A notable 73% of individuals link particular songs with TikTok, and 175 of its trending tracks made it to the Billboard Hot 100 list. 16
    • With a whopping 160.1 million followers, Khabane Lame (@khaby.lame) stands as TikTok's most-followed account, accumulating over 2.5 billion likes. 16
    Popular Spring Getaways in the US
    use the platform to find other creators to follow
    use TikTok to find new recipes and DIY projects
    use it to learn more about current events and trends

    • TikTok's top-tier creators are Khabane Lame (153.1 million followers), Charli D’Amelio (149.2 million followers), and Bella Poarch (92.5 million followers). 1
    • On average, TikTok ad campaigns surpassed the standard campaign results by two times.1
    💡
    TikTok, boasting over 1 billion users globally, has rapidly ascended as a powerhouse in short-form video content, influencing entertainment, marketing, and youth culture.
    Your Burning Questions Answered

    Is TikTok more popular with men or women? 

    TikTok's audience is now evenly split between male and female users, with 57% female and 43% male.

    What percentage of TikTok users consider sound to be a vital component?

    Sound is an essential part of the TikTok experience, according to 90% of its users.

    What proportion of TikTok users find advertising content to be unique or distinct?

    68% of TikTok users perceive advertising content as distinctive or unlike what they encounter on competing platforms.

    Pinterest Statistics 🎨

    Pinterest, the canvas of inspiration and creativity, has etched its mark in the e-commerce and DIY realms. Let's navigate the figures that illuminate its unique niche in the social media space.

    • Nearly 80% of Millennial women and 40% of Millennial men use the platform for inspiration.29
    • Pinterest has 459 million monthly active users as of 2022.6
    • 42.3 million Pinterest users are aged 18 to 24 (18.0% of Pinterest’s total ad audience).28
    Number of Pinterest Users Over the Years
    Number Of Pinterest Users Over The Years

    • Pinterest has 87.9 million users aged 25 to 34 (37.4% of Pinterest’s total ad audience).28
    • The total number of monthly Pinterest users increased by roughly 2 million (+0.5%) in the three months leading up to April 2022.7
    • Product tagging on Pins: During its testing phase, users displayed 70% greater shopping intent on product Pins tagged in brand imagery and scenes versus standalone Pins of product imagery.13
    Pinterest Users by Age
    Pinterest Users By Age

    • With more than 440 million monthly active users, Pinterest has developed into a site where consumers fall in love with goods and companies they had no idea existed.13
    • Whether they’re looking for new ideas or searching for a reputable product, two out of three users consider Pinterest a go-to platform for their searches. That equates to about 66% of users.29
    • 97% of searches on Pinterest don’t feature a specific brand name in the search query. 29
    Monthly Active Users
    Monthly Active Users

    • The number of users engaging with shopping surfaces on Pinterest has grown more than 215% year over year with more than half of US users using the platform to shop. 30
    • Pinterest's global advertising reach has grown 4.1% from Jan 2022 (225.7M) to April 2022 (235M).28
    Pinterest Advertising Search
    Pinterest Advertising Search

    • Pinterest has seen a 7.3% YoY increase in ad reach.28
    • The biggest audience on Pinterest is females between 25 and 34 years of age.28
    • US (42.81%) and Brazil (8.35%) are the top territories with the largest Pinterest advertising audiences.28
    Number of Pinterest Users in Different Countries
    Number Of Pinterest Users In Different Countries

    • 50% of people on Pinterest are actually located outside of the states, which means that you have a chance of reaching a more international audience with your Pinterest content.10
    • There are 16.7 million monthly active Pinterest users in the United Kingdom.29
    • According to a comScore study cited by Pinterest, eight out of ten moms use Pinterest in the U.S.22
    Revenue of Pinterest
    Pinterest Global Revenue

    • 85% of pinners use the mobile app. This means that you need to optimize your brand’s reach for mobile. If they view your brand on their phone on Pinterest, and then they click through to your website, it needs to look just as good as your Pinterest page.30

    Pinterest Total Ad Audience by Age Groups

    Age Groups Number Of Users
    18 to 24 years 52.6 million
    25 to 34 years 88.8 million
    35 to 44 years 35.4 million
    45 to 54 years 21.1 million
    55 to 64 years 21.4 million
    Above 65 years 9.1 million

    • With over 240 billion pins being saved on the platform, there’s tons of content to scroll through. Plus, those pins are spread out across more than 4 billion boards.29
    • Pinterest has seen some growth in the last couple of years, largely due to the COVID-19 pandemic. Specifically, there’s been a 35% increase YoY in the number of boards created on a monthly basis. 29
    Interactive Infographic

    40%

    of people using Pinterest earn $75,000 and above.

    33%

    earn $30,000 to $50,000.

    29%

    earn $50,000 to $75,000.

    • There has been a 44% increase in the amount of beauty-related boards, a 95% increase in boards for women’s fashion, and a 35% increase in home decor boards.29
    • 98% of users have tried something they’ve seen on Pinterest.29
    • 89% of people using Pinterest are using it to get inspired when it comes to what they should purchase next.30
    • 85% of Pinterest users have bought something based on pins they have seen.30
    🤓
    Pinterest, with over 450 million monthly active users, serves as a leading platform for visual discovery, inspiration, and e-commerce, catering especially to DIY, fashion, and home decor enthusiasts.
    Your Burning Questions Answered

    Why do people use Pinterest for planning projects?

    Approximately 85% of Pinterest users describe themselves as planners. They rely on the platform to meticulously plan and organize their projects, whether it's redecorating a room, planning a wedding, or preparing for a special event.

    What percentage of the total workforce do engineers make up at Pinterest?

    Engineers at Pinterest now account for 25% of the total workforce, showing a steady increase from 24% in the previous year and a notable growth from 19% in 2015.

    How many users conduct Pinterest advertising searches in North America as of 2023?

    As of 2023, the number of users conducting Pinterest advertising searches in North America has reached 93 million.

    Snapchat Statistics 🤓

    Snapchat's ephemeral content and AR innovations have captivated younger audiences worldwide. Discover the data that highlights its distinctive appeal and sustained traction in the social arena.

    • Snapchat currently has around 265 million daily active users worldwide.6
    • Nearly six in ten US Internet users ages 13 to 24 use Snapchat.6
    • Advertisers could reach 589.4 million users on Snapchat in April 2022.7

    India

    In January 2023, ranked first in terms of the number of users in Snapchat with more than 182 million users.

    United States

    In January 2023, it was ranked second in terms of the number of users in Snapchat with more than 108 million users.

    Pakistan

    In January 2023, it was ranked third in terms of users on Snapchat with more than 20 million users.

    Click the buttons to navigate through the slides!

    • The total number of users that marketers can reach with ads on Snapchat increased by roughly 32 million (+5.8%) in the three months leading up to April 2022.7
    • Snap, the parent company of Snapchat, grew its daily active users 18% year over year to 332 million, but for the five previous quarters, its user growth exceeded 20% (2022).4
    • 250 million Snapchatters engaged with AR features on a daily basis, which is a sizable chunk of its total 332 million DAUs.4
    Association with Cheap Products (%)
    Snapchat Daily Active Users

    • Snapchat's user base in France is predicted to grow by 2.4 million (+9.04 percent) from 2023 to 2027.40
    • Five out of the top 10 Snapchat markets targeting teenagers are located in Europe.6
    • In the UK, 61 percent of individuals aged between 18 and 29 are Snapchat users.37
    • Snapchat is used by 23 percent of UK females and 18 percent of UK males.37
    • There has been a 55% increase in the time spent viewing Spotlight content on Snapchat over the past year. 37
    Basic Bar Chart without Y-Axis Label
    Snapchat Smartphone App Penetration By Age

    • For those 35 and older on Snapchat, the daily interaction with Shows and Publisher content rose by over 40% compared to the previous year. 32
    • Every month, over 300 million Snapchat users explore the Snap Map feature.32
    • The longest ongoing Snapchat streak has reached over 2794 snaps. 32
    • Snapchat's swipe-up engagement surpasses average social media click rates by a factor of five.32
    🤓
    Snapchat, engaging over 280 million daily active users, remains popular among younger demographics, offering ephemeral content, AR experiences, and unique advertising opportunities.
    Your Burning Questions Answered

    How many daily active users does Snapchat have, and what's its global rank as a social media platform?

    Snapchat's daily active users have grown 19% year-over-year, reaching 363 million. Among internet users aged 16 to 64, 1.4% list Snapchat as their preferred social media app. Globally, Snapchat ranks as the 12th most popular social media platform.

    How many brand and creator partners does Snapchat collaborate with, and how many people did the partners reach in Q1 of 2023?

    SnapChat collaborates with over 900 brand and creator partners across more than 20 countries to develop stories. The engagement level for these partnered stories is quite significant, with 13 of the partners reaching over 50 million people in Q1 of 2023 alone.

    What is the projected growth of Snapchat's user base between 2023 and 2027?

    The user base of Snapchat is forecasted to grow continuously from 2023 to 2027, with an overall increase of 87.5 million users or a 14.94 percent growth. By 2027, Snapchat's user base is expected to reach a peak of 673.4 million users.

    Reddit Statistics 🕵️‍♀️

    Reddit, dubbed 'the front page of the internet,' offers a rich tapestry of communities and discussions. Dive into the numbers that spotlight its profound influence on online culture and discourse.

    • Reddit has around 430 million monthly active users.7
    • Ads that explicitly call out product benefits and brand differentiators trend among the top-performing campaigns with 75% of top campaigns doing so vs 54% among bottom-performing campaigns.17
    • Top performing campaigns at driving Purchase Intent are nearly 2x more likely to contain a headline with a conversational tone.17
    A significant 82% of Gen-Z individuals trust Reddit for product evaluations.
    • Reddit is about authenticity and Redditors trust each other and the platform 1.8 times more than other social media platforms.17
    • Giving Redditors multiple ways to experience your brand by including both images and video creatives in a single campaign achieved 10x higher lifts in memorability, 14x higher lifts in messaging recall, and 3x higher lift in brand favorability.17
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    80%
    of top-performing video campaigns revealed the brand or logo within the first 3 seconds.

    • 80% of top-performing video campaigns revealed the brand or logo within the first 3 seconds.17
    • Reddit has over 5 billion monthly engagements across 100k communities.17
    • 47% of Reddit ads are more relevant to the specific topic users were browsing than ads on other social platforms.17
    • 51% of Reddit's Gen-Z users are drawn to the platform because of features like comments, subreddits, and upvotes.32
    Interactive Infographic

    47%

    of Reddit ads are more relevant to the specific topic users were browsing than ads on other social platforms.

    51%

    of Reddit's Gen-Z users are drawn to the platform because of features like comments, subreddits, and upvotes.

    38%

    of Reddit's workforce is involved in IT or engineering roles.

    • Reddit employs 600 staff in the US.19
    • Over 38% of Reddit's workforce is involved in IT or engineering roles.18
    • By the close of 2023, Reddit's mobile app is projected to have upwards of 32 million users.19
    • Reddit has a team of 700 employees.19
    • In 2022, Reddit's advertising earnings were around $423.8 million.19
    • Post creations on Reddit saw a 14% growth year-over-year.17
    • By November 20, 2022, Reddit hosted over 2.5 billion comments.17
    • A 7% year-over-year growth was observed in total comment counts.17

    Over 24 billion

    upvotes were recorded on Reddit as of November 20, 2022.

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    • In 2022, just as in previous years, animals, particularly cats, dominated the most shared content on Reddit.22
    • Views in the movie category on Reddit rose by 55% YoY.22
    • In 2022, television content views on Reddit increased by 38% YoY.22
    • One in every three Reddit users reportedly prefers horror in TV and film genres.22
    • Reddit witnessed a striking 161% YoY growth in the Music category in 2022.22
    • Men's fashion saw a 45% YoY increase, while women's fashion experienced an 18% YoY rise.23
    The fashion category on Reddit accumulated 2.2 billion views.
    • Views in the beauty sector on Reddit grew by 13% YoY.23
    • With a subscriber base of 30.9 million, r/gaming is Reddit's 4th largest community.23
    • Reddit's sports content enjoyed a 23% YoY surge in views, totaling 13.6 billion in 2022.23
    • Reddit posts' optimal headline length lies between 60-80 characters.23
    • Tech-focused subreddits collectively drew over 27 million unique monthly users and 284 million new monthly views.23
    Styled Table

    Number of Visits by Users

    Month And Year Number Of Visits
    December 2021 1.7 billion
    January 2022 1.7 billion
    February 2022 1.5 billion
    March 2022 1.7 billion
    April 2022 1.6 billion
    May 2022 1.7 billion
    March 2023 1.6 billion

    Subreddit Statistics

    Subreddits are specific forums dedicated to particular topics on Reddit, a platform that emphasizes community building. Numerous subreddits emerge monthly. Here's a breakdown of the subreddit statistics:

    • Reddit hosts 3.1 million subreddits in total.27
    • Currently, 138,000 subreddits are active, each receiving five or more comments daily.27
    On average, users create 62,089 new subreddits every month.27
    • A significant 77% of subreddits get removed due to lack of moderation.27
    • Hate speech leads to the removal of 8% of the subreddits.27
    • Harassment results in the takedown of 5% of subreddits.27

    Why Do People Use Reddit?

    • For entertainment, 72% of users turn to Reddit.27

    12%

    of users utilized Reddit to stay informed about covid-19 developments.

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    • The primary motive for another segment of users is to stay informed with news.29
    • Professional networking is the reason 8% of users frequent Reddit.29
    • Branded content draws the attention of 17% of Reddit users.29
    • For 5% of users, Reddit is a platform to stay in touch with loved ones.29
    🤓
    Reddit, hosting over 430 million monthly active users, stands as a diverse collection of communities where users engage in discussions, share content, and influence internet culture and trends.
    Your Burning Questions Answered

    Which countries have the highest number of Reddit users?

    The United States leads the pack with approximately 50% of Reddit's total user base originating from there. The UK, Canada, Australia, and Germany also contribute significantly to the platform's global reach.

    What percentage of Reddit users are on mobile devices?

    Around 70% of Reddit's user traffic comes from mobile devices, emphasizing the platform's shift towards mobile-friendly content and interfaces.

    What are the demographics of Reddit users in terms of age?

    A significant portion of Reddit users, around 64%, are between the ages of 18 and 29, making it a hotspot for younger internet users. 

    Quora Statistics 📚

    Quora, the platform for intellectual curiosity, has become a sanctuary for knowledge seekers and sharers alike. Explore the statistics that delineate its growth and distinctive position in the Q&A ecosystem.

    • Quora has around 300 million monthly active users.7
    • 21.5% of internet users between the ages of 16 and 64 used sites like Quora to find information about brands and products.10
    • Users who are 18 years and older spend 2x as much time on Quora than LinkedIn.27
    • Quora’s user base had a 43/57 female to male ratio.27

    Here are some highly popular topics on Quora as of 2023.

    Popular Topics on Quora 2023
    Popular Topics on Quora as of 2023

    • Every day on Quora, users pose 3,000 to 5,000 questions, translating to approximately 90,000 to 150,000 questions monthly.29
    • India represents Quora's largest user demographic, especially among those aged 13 to 35, with the platform experiencing traffic from 279.4 million devices in the country.29
    • Quora users are highly educated with 65% of users having a college degree, and 28% having a graduate degree.27
    Styled Table

    Demographics of Quora Users

    Age Share of Users
    18 to 24 27.97%
    25 to 34 30.47%
    35 to 44 17.76%
    45 to 54 11.53%
    55 to 64 7.42%
    Over 65 4.85%

    • Over half of Quora's users, 55%, report earning upwards of $100,000 annually.29
    • Interestingly, LinkedIn users over the age of 18 are often active on Quora, suggesting the platform's potential for talent acquisition alongside LinkedIn.
    • By 2023, Quora's valuation reached $2 billion.29
    • A striking 99% of questions on Quora receive answers, so users are likely to receive a response to their queries.29
    Mobile traffic dominates Quora with 83.7% of its global users accessing the platform via smartphones.
    • The topic "Movies" enjoys a vast follower base of 104 million on Quora, highlighting the large movie enthusiast community on the site.30
    • Quora sees limited engagement from users above 40, who generally spend minimal time on the platform.29
    • Management roles are common among Quora users, with 36% identifying as managers.30
    • Education statistics show that 65% possess advanced degrees, 28% have educational qualifications, and LinkedIn users tend to spend twice as long on Quora compared to other users.30
    Basic Bar Chart without Y-Axis Label
    Visitors by Country

    • While 54% of users earn over $100,000 annually, the average time spent on Quora is around 4 minutes, although some visitors might linger for up to 2 hours.30
    • Outside of India, international users make up 27.5% of Quora's total user base.33
    • Breaking down Quora's traffic sources: direct searches make up 20%, with a mere 0.57% from social media and 0.43% from referrals. 33
    • Among the social media-originating traffic, Facebook dominates with 43%, followed by YouTube at 27%, and Twitter at 8%.33
    🤓
    Quora, with its 300 million monthly unique users, serves as a primary platform for knowledge exchange, where users pose questions and receive insightful answers from experts and enthusiasts alike.
    Your Burning Questions Answered

    Does Quora have stock?

    No. As of 2023, Quora is a privately held company and is not publicly traded anywhere in the world.

    What’s Quora+?

    Quora+ is a paid subscription service with access to the BEST of Quora’s content without ANY ads. It costs $5 per month, and a part of your subscription fee is paid directly to the Quora+ creators you follow.

    What is the male-to-female ratio of the Quora audience?

    Quora Business reports that 55:45% is the Male: Female ratio on the platform. It means 55% of male users and 45% of female users.

    Gen Z Social Media Use Statistics 👩🏼‍🤝‍🧑🏾

    Gen Z, the digital trailblazers, have distinct preferences when it comes to social media platforms. Let's dive into the numbers that depict their online behaviors and choices.

    • Instagram is Gen-Z’s favorite social media platform.10
    • Social media has become a little predictable, with 43% of Gen Z users globally agreeing that the algorithms which determine what we see on our feeds have a negative impact on their media diet.10
    Gen Z spends an average of 3 hours per day on social media and is their go-to channel for everything from entertainment and news to shopping and messaging.10
    • All the major social networks will see growth in Gen Z users this year, with double-digit gains on Reddit (up 15.3%), TikTok (11.5%), and Instagram (10.5%).
    • Among the rest, Pinterest will be up 7.9%; Twitter, up 5.9%; and Snapchat, up 5.1%. Even Facebook will be up 4.9%.13
    • More than half of Gen Z’ers (58%) said they don’t trust tech companies because of personal data use concerns, while four out of ten (37%) believed social media is having a negative impact on political discourse in their country.3
    Interactive Infographic

    63%

    of Gen Z follow one or more meme accounts.

    45%

    of Gen Z agree with the statement "There is too much pressure to be perfect on social media"

    83%

    of Gen Z have used YouTube to watch soothing content that helps them relax.

    • 63% of Gen Z follow one or more meme accounts.17
    • 45% of Gen Z agree with the statement "There is too much pressure to be perfect on social media" in comparison to 33% across the other age groups.15
    • 83% of Gen Z have used YouTube to watch soothing content that helps them relax.17
    How Gen Z Is Changing The Marketing Game: 100+ Statistics
    Gen Z is a force to be reckoned with in the marketing world. Discover over 100 statistics that show how they’re changing the game in this comprehensive report.

    • Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z.3
    • Despite the massive popularity of newer and flashier messaging apps, WhatsApp is still very popular with the younger Gen Z crowd (51%).2
    🤓
    Gen Z, the digital-native generation, shows a strong preference for platforms like TikTok, Snapchat, and Instagram, with an increasing trend of daily engagement and a drift away from traditional social media like Facebook.
    Your Burning Questions Answered

    What percentage of Gen Z uses social media daily?

    A staggering 90% of Gen Z reports using social media daily, emphasizing its profound impact on their daily lives and routines.

    How does Gen Z's use of Facebook compare to older generations?

    Gen Z's use of Facebook is considerably lower than older generations. Only about 25% of Gen Z claims to use Facebook regularly, in contrast to over 65% of Millennials and 75% of Gen X.

    How influential are influencers and content creators on Gen Z's purchasing decisions?

    Highly influential. Approximately 70% of Gen Z users state that they are more likely to make a purchase based on recommendations from influencers or content creators they follow, showcasing the value of influencer marketing for this demographic.

    Metaverse Statistics 👩‍💻

    The concept of the metaverse is rapidly transitioning from science fiction to reality. Let's delve into the statistics that chart its growth and the burgeoning interest in this virtual realm.

    • 43% of metaverse-potentials say they’re interested in browsing products while 41% say they want to shop.15
    • According to our data, over 1 in 3 early metaverse adopters say standing out in a crowd is important, and 38% are more likely to say that brands should help them improve their reputation.15
    How To Access The Metaverse + Ways It Will Impact Marketing
    The metaverse is a relatively new avenue for marketers to explore. But don’t worry - we are here to tell you exactly how to access it and get the most out of it.
    • Status is important to this audience and they’re not afraid to spend big on premium brands to get it (34% say they do).15
    • According to a survey of 5,521 metaverse gamers, the largest group of users of the top 3 games (Minecraft, Fortnite, and Roblox) are under the age of 20.34
    Metaverse Investments by Sector
    Metaverse Investments By Sector

    • There are a number of potentially lucrative activities that metaverse-potentials want to participate in, including attending live events/concerts (41%), taking part in exercise (32%), and making investments (22%) while just 27% simply want to explore what these spaces have to offer.15
    Public Opinion On The Metaverse

    • The metaverse was worth a whopping $478.7B based on a compound annual growth rate of 13.1%.34
    • The metaverse market is projected to grow from $478.7 billion in 2020 to $783.3 billion in 2024, at a CAGR (compound annual growth rate) of 13.1%.35
    Reasons for Joining Metaverse
    Reasons For Joining Metaverse

    • 74% of US adults are joining or considering joining the metaverse.34
    • The top reasons for joining the metaverse are to experience things they can’t in physical reality (41%), to communicate with others in the metaverse (40%), and to escape their physical surroundings (28%).34
    • 1.73B people are projected to use mobile AR by 2024.34
    • Metaverse Group has purchased the Fashion Street Estate in Decentraland for 618,000 MANA ($2.4 million) making it the most expensive virtual real estate ever purchased.³⁵
    Feelings about the Metaverse
    Feelings About The Metaverse

    • The average price for a plot of land in the metaverse is about $2000.35
    • According to a recent survey, more than three-quarters of people believe that the so-called metaverse will have a negative impact on society, having the ability to immerse one so deeply into a virtual world that it may affect their real life.35

    Mobile AR User Statistics

    Year Number of Users (in billions)
    2022 1.1
    2023 1.4
    2024 1.73

    • The reviews of the metaverse are mixed, with some users excited by the idea of this immersive online world while others say it could have detrimental effects on real life.33
    • Concerns over addiction, dissociation, and lack of focus are high on the list but the metaverse market is still projected to grow to $783.3 billion by 2024.33
    💡
    Status is important in this augmented reality, with over 1 in 3 early metaverse adopters saying that standing out in a crowd is important This means they aren't afraid to spend money on brands that help them achieve this.
    Your Burning Questions Answered

    How much time do users typically spend in the Metaverse each day?

    Approximately 25% of Metaverse users spend at least one hour per day immersed in the virtual world, exploring its diverse possibilities and experiences.

    How many monthly active users does the Metaverse have?

    The Metaverse has reached an all-time high of 400 million monthly active users, reflecting its widespread adoption and popularity.

    How many organizations are estimated to offer products and services in the metaverse by 2026?

    At least 30% of organizations are expected to provide products and services within the metaverse by 2026.

    Sport and Social Media Statistics ⚽

    Sports and social media have become intrinsically intertwined, amplifying fan experiences and interactions. Explore the metrics that shed light on this dynamic relationship and its evolving landscape.

    • 61% of sports viewers follow sports accounts and 80% interact on social media.14
    • Revenue per social media follower for soccer clubs is 10 EUR on average.14
    • TCU women’s volleyball team had a 40% increase in revenue directly from social media.14
    • Sports topics that peak during summer months on Twitter (in the US) include baseball (26%), soccer (52%), and combat sports (21%).17
    Association with Cheap Products (%)
    Sports Topics During Summer Months on Twitter

    • Sports posts saw the highest engagement rates on Instagram at 1.8% engagement per post with carousel posts gaining the most attention.33
    • Sports Teams saw top engagement rates on Facebook and Twitter and were runners-up on Instagram.33
    • Sports organizations posted on average 41.7 times per week on Twitter, 13.6 times on Instagram, and 21.4 times on Facebook.33
    Photo posts on Facebook saw the highest engagement rate, with video coming in second.33
    • A majority of younger individuals follow sports figures online: 58% of those aged 16-24 and 49% of those aged 25-34 track athletes on social platforms. Additionally, 43% from both age brackets keep tabs on sports leagues on social media.33
    • Globally, 41% of sports enthusiasts watch live sports via online streaming.33
    • When it comes to sports fanatics, 32% (with 43% of them being Gen Z) engage on social media while tuning into live sports events.33

    Fans of all ages now turn to social platforms for sports content, including:

    Bar Chart of Fans on Social Platforms
    Fans on Social Platforms

    Every single day, there's a sports-centric topic making waves on platforms like Twitter. Moreover, some of the top-followed profiles on social platforms are tied to sports:

    • For instance, Real Madrid boasts 134 million followers on Instagram.
    • The NBA is followed by 88 million fans.33
    • With a staggering 580 million followers, Cristiano Ronaldo is the individual with the most followers on social media.33
    🤓
    Sports on social media generate massive engagement, with platforms like Twitter and Instagram serving as key hubs for real-time updates, fan interactions, and athlete-brand endorsements.
    Your Burning Questions Answered

    How many sports fans actively engage with their favorite teams on social media?

    Approximately 65% of sports fans follow or engage with their favorite teams or athletes on social media platforms, showcasing the importance of online presence for sports entities.

    Has social media influenced the viewership of live sports events?

    Yes, social media plays a significant role in shaping live sports viewership. Around 55% of sports fans claim that they were drawn to watch a live game after seeing related content or discussions on social media platforms.

    How significant is the role of athletes on social media in influencing brand endorsements?

    Immensely significant. Athletes with substantial social media followers can drive product endorsements. For instance, top athletes like Cristiano Ronaldo and LeBron James can generate upwards of $1 million per sponsored post on platforms like Instagram.

    That's A Wrap!🎁

    We're at a super exciting (or disparaging, depending on your view) point of time when it comes to social media and the digital revolution.
    There has been a shift in consumer behavior since the pandemic, of which all social media app makers are, no doubt, aware.

    While we navigate the changing world of social media platforms, we're keeping our eye on the metaverse and NFTs, the possible new adventure for consumers and marketers alike.

    Sources

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    3. DIGITAL 2022 by we are social
    4. Facebook Messenger by VentureBeat
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    6. World’s Most Valuable Brands by Forbes
    7. Instagram Age Demographics by oberlo
    8. Instagram Stories Ads by Later
    9. Instagram Stories for Brands by Story Soft
    10. Instagram Statistics by Hootsuite
    11. Instagram Stories vs. Posts by Rivaliq
    12. How Much Revenue Can WhatsApp Generate? by Forbes
    13. WhatsApp Statistics by Think Impact
    14. WhatsApp Statistics by Demand Sage
    15. WhatsApp Gender Demographics by Verloop
    16. Business Video Benchmarks by Vidyard
    17. YouTube Q2 Revenue by Variety
    18. Hours of Video Uploaded to YouTube Every Minute by Statista
    19. Men and women online by Statista
    20. LinkedIn by Wikipedia
    21. LinkedIn - Statistics & Facts by Statista
    22. 4 out of 5 users on LinkedIn drive business decisions by LinkedIn
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    25. Leading digital publishers in the United States by Statista
    26. Leading social media websites in the United States by Statista
    27. Pinterest - Statistics & Facts by Statista
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    29. Number of monthly active Pinterest users worldwide by Statista
    30. SnapChat Statistic by Statista
    31. Metaverse by LinkedIn
    32. Metaverse by Statista
    33. Metaverse by Forbes
    34. Most popular global mobile messenger apps by Statista
    35. Tencent by Tencent
    36. Monthly active users of the leading apps in China by Statista
    37. Reddit topic by Statista
    38. Quora's blog by Quora
    39. How Quora works and makes money by Investopedia
    40. QA site Quora raises $80m to build the next Wikipedia by VentureBeat
    41. Media used to follow the Olympics in the US by income by Statista