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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Email Testing

Only a third of responding companies (32%) carry out a regular amount of testing for email marketing. One quarter of organisations say they infrequently carry out testing, while 13% don't test at all. - Econsultancy "Email Marketing Census 2011" (2011)

51% of US online marketers currently use email A/B testing strategy, with an additional 25% planning on doing so in the future. - Lyris (2010)

48% of marketers test subject lines on a regular basis. - MarketingSherpa (2010)

47% of marketers regularly test offers/Calls to Action in their emails. - MarketingSherpa (2010)

56% of the world's heaviest online advertisers revealed that they had budgeted significantly for landing-page A/B tests in 2007. -MarketingSherpa (2007)

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