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Email Testing
56% of the world's heaviest online advertisers revealed that they had budgeted significantly for landing-page A/B tests in 2007. -MarketingSherpa (2007)
7 out of 10 marketers report regularly testing subject lines. - MarketingSherpa, Email Marketing Benchmark Guide (2006)
62% test copy. - MarketingSherpa, Email Marketing Benchmark Guide (2006)
Link placement, personalization and the "From" line are tested by 46% of marketers. - MarketingSherpa, Email Marketing Benchmark Guide (2006)
39% test the offer. - MarketingSherpa, Email Marketing Benchmark Guide (2006)
Emails offering one service compared with emails offering a choice of several services bring higher conversions. - Marketing Experiments (2006)
