• Branding
• Budgeting
• Deliverability
• Deployment Times
• Design
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
• Lead Generation
• Mobile
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Registration
• Research
• Response Metrics
• ROI
• Segmentation
• Social Interaction
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Transactional
• Vs. Other Marketing

StatShare

StatShare, a must read for all email marketing pros.

"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider

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The Basics of
Email Marketing

Learn how to write engaging subject lines and content, design effective email templates, grow your contact list and test to improve response and help
grow your business.

48% of marketers test subject lines on a regular basis. - MarketingSherpa (2010)

47% of marketers regularly test offers/Calls to Action in their emails. - MarketingSherpa (2010)

56% of the world's heaviest online advertisers revealed that they had budgeted significantly for landing-page A/B tests in 2007. -MarketingSherpa (2007)

7 out of 10 marketers report regularly testing subject lines. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

62% test copy. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

Link placement, personalization and the "From" line are tested by 46% of marketers. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

39% test the offer. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

Emails offering one service compared with emails offering a choice of several services bring higher conversions. - Marketing Experiments (2006)