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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Transactional Emails
30.7% of retailers surveyed send abandoned cart emails to customers. - "Abandoned Shopping Cart Email Strategies Report"
45.1% of retailers that have an abandoned cart email programs include product images - "Abandoned Shopping Cart Email Strategies Report"
32.3% of retailers that send abandoned cart emails mail them within 72 hours - "Abandoned Shopping Cart Email Strategies Report"
Shipping confirmation emails had a 20.8% click through rate, compared 3.1% for bulk mailing emails sent by the same companies. - Experian Marketing Services, "The Transactional Email Report." (2010)
Average revenue per email was $.80 for shipping confirmations vs. $0.26 for bulk mailings sent by the same companies. - Experian Marketing Services, "The Transactional Email Report." (2010)
Transactional emails brought in revenues between about 3 and 6 times higher than bulk mailings from the same clients. - Experian Marketing Services, "The Transactional Email Report." (2010)
Only one percent of 500 surveyed retailers are sending a welcome series to engage new email subscribers. - Listrak "Creating an eCommerce Welcome Series to Increase Subscriber Engagement and Email ROI" (2010)
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84% of recipients open an abandoned cart emails within 24 hours, and 99% of recipients open within a week. - Experian CheetahMail (2010)52% of transactions as a result of abandoned shopping cart emails occur within one day, and 74% within three days. - Experian CheetahMail (2010)
Dollars-off promotions in birthday emails have the highest transaction rate(0.95%) and revenue per email ($0.57). -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Anniversary emails see an average transaction rate of 0.63% (compared to 0.11% for mass anniversary promotions), while birthday emails see an average transaction rate of 0.49% per email (compared to 0.10% for mass birthday promotions). -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Anniversary emails see an average ROI of $0.66, while birthday emails see an average ROI of $0.51 per email. -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Birthday emails tend to have 300% higher CTR than mass-promotion mailings, while anniversary campaigns are approximately 100% higher. -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Total open rates for birthday and anniversary campaigns are 235% and 150% higher respectively than mass-promotion mailings. -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
The top five birthday subject lines based on open rates are:
- A special gift for your birthday
- Happy Birthday [FIRSTNAME]
- Happy Birthday From [Company]
- Your Special Birthday Bonus
- A special gift of 20% off for your birthday
-Experian Marketing Services "The Birthday and Anniversary Report" (2010)
An online specialty-products retailer found that 40% of its email revenue comes from transactional/triggered messages, which make up only 4% of volume. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010)
Birthday email messages generate 25 times the revenue as a regular broadcast email for a uniforms retailer. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010)
The average number of days from when the goods were left in a cart until an email was received was 6.15. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment"(2010)
Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Nearly six out of 10 emails (58 percent) were sent in HTML format. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Only 14 percent of transactional emails encouraged recipients to register to receive future promotional messages. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Six percent of the transactional emails received landed in recipients' junk folders. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Most companies (74%) send transactional emails within 10 minutes of order placement, with 38% being sent within 1 minute of order completion. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Only 21% of transactional emails included promotional Content. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
57% of consumers have positive view of marketing content in transactional email, so long as transaction content is readily seen and commercial information is relevant. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)
75% of customers open and read transactional emails frequently or very often versus 45% for other permission commercial email. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)
