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Transactional Emails
Only one percent of 500 surveyed retailers are sending a welcome series to engage new email subscribers. - Listrak "Creating an eCommerce Welcome Series to Increase Subscriber Engagement and Email ROI" (2010)
84% of recipients open an abandoned cart emails within 24 hours, and 99% of recipients open within a week. - Experian CheetahMail (2010)
52% of transactions as a result of abandoned shopping cart emails occur within one day, and 74% within three days. - Experian CheetahMail (2010)
Dollars-off promotions in birthday emails have the highest transaction rate(0.95%) and revenue per email ($0.57). -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Anniversary emails see an average transaction rate of 0.63% (compared to 0.11% for mass anniversary promotions), while birthday emails see an average transaction rate of 0.49% per email (compared to 0.10% for mass birthday promotions). -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Anniversary emails see an average ROI of $0.66, while birthday emails see an average ROI of $0.51 per email. -Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Birthday emails tend to have 300% higher CTR than mass-promotion mailings, while anniversary campaigns are approximately 100% higher.
-Experian Marketing Services "The Birthday and Anniversary Report" (2010)
Total open rates for birthday and anniversary campaigns are 235% and 150% higher respectively than mass-promotion mailings.
-Experian Marketing Services "The Birthday and Anniversary Report" (2010)
The top five birthday subject lines based on open rates are:
- A special gift for your birthday
- Happy Birthday [FIRSTNAME]
- Happy Birthday From [Company]
- Your Special Birthday Bonus
- A special gift of 20% off for your birthday
-Experian Marketing Services "The Birthday and Anniversary Report" (2010)
An online specialty-products retailer found that 40% of its email revenue comes from transactional/triggered messages, which make up only 4% of volume. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010)
Birthday email messages generate 25 times the revenue as a regular broadcast email for a uniforms retailer. -Email Insider "Triggered Emails: Low Volume, High Returns" (2010)
The average number of days from when the goods were left in a cart until an email was received was 6.15. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment"(2010)
Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Nearly six out of 10 emails (58 percent) were sent in HTML format. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Only 14 percent of transactional emails encouraged recipients to register to receive future promotional messages. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Six percent of the transactional emails received landed in recipients' junk folders. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Most companies (74%) send transactional emails within 10 minutes of order placement, with 38% being sent within 1 minute of order completion. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
Only 21% of transactional emails included promotional Content. - Silverpop "How Top Retailers Use Transactional Emails" (2009)
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57% of consumers have positive view of marketing content in transactional email, so long as transaction content is readily seen and commercial information is relevant. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)75% of customers open and read transactional emails frequently or very often versus 45% for other permission commercial email. - MarketingSherpa "Ecommerce Benchmark Guide" (2007)
Of the largest online retailers that send welcome emails, 69% of them send their welcome emails in HTML, while the remaining 31% sent theirs in text-only format. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 49% of them ask the subscriber to add their email address to the subscriber's address book. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 34% of them offer a discount, reward or incentive to encourage them to make a purchase with the retailer. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 11% of them include product images or links to individual products in their welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 31% of them include a store locator link. - Email Experience Council/RetailEmail.Blogspot (September 2006)
Of the largest online retailers that send welcome emails, 68% of them include a contact mailing address. - Email Experience Council/RetailEmail.Blogspot (September 2006)
66% of the largest online retailers send out welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)
