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Email Usage/Penetration
More than 80 percent of marketers send targeted email campaigns. - Datran Media, "Marketing & Media Survey" (2008)
82 percent of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008. - Datran Media, "Marketing & Media Survey" (2008)
274: Average number of personal emails weekly. - David Daniels, Vice President JupiterResearch (Dec. 2007)
304: Average number of business emails weekly. - David Daniels, Vice President JupiterResearch (Dec. 2007)
26%: Opt-in email campaigns as percentage of total inbox email. - David Daniels, Vice President JupiterResearch (Dec. 2007)
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74%: Email users with 2 email accounts. - David Daniels, Vice President JupiterResearch (Dec. 2007)18%: Email users who use mobile devices to sort email. - David Daniels, Vice President JupiterResearch (Dec. 2007)
87% of Consumers online time is spent reading their emails. - David Daniels, Vice President JupiterResearch (Dec. 2007)
Younger adults are more open to receiving email communication from companies they know. Adults under 34 want everything from new offer notifications to account alerts to special promotions via email. - Mintel Comperemedia (2007)
US spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007. - JupiterResearch (2007)
81 percent of U.S. executives subscribe to industry email newsletters for product information and business intelligence. - Wall Street Journal (2007)
60 percent of business decision makers said Internet and email are the best ways for advertisers to reach them. - Jupiter Research (2007)
Nearly every interactive marketer (97%) uses email. - Forrester Research, as cited by ClickZ (March 2007)
More than one-quarter of the email that consumers received in their inboxes was marketing. - JupiterResearch (2007)
About one-quarter of email delivered to users' main inboxes is now opt-in. - JupiterResearch (2007)
85% of business professionals sign up for email programs. - Return Path (2007)
37% of business people regularly read business emails on their mobile devices (keyword "regularly"), up from 30% just a year ago. - Exact Target (2007)
Email advertising spending will grow from an estimated $338 million in 2006 to $616 million in 2011, a six-year increase of 82% - but only half the rate of overall online ad spending. - eMarketer 2007
Only 22% of professionals bother to unsubscribe from email they no longer want. - Return Path (2007)
Spending on direct marketing commercial email in the United States will hit $600 million in 2008. - Direct Marketing Association (2007)
93% of executives surveyed say their company has deployed some type of email marketing solution. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)
Permission email marketing now accounts for 27% of the email that consumers receive in their primary personal inboxes - up from 16% in 2003. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007)
60% admit to checking their "personal email at work an average of three times a day." - AOL (2007)
Over 70% of the end-users surveyed say email impacts positively on their productivity. - Datamonitor/Dimension Data (Aug 2007)
100% of the end-users surveyed use email. - Datamonitor/Dimension Data (Aug 2007)
47% of those travel and tourism businesses surveyed identified email marketing as the most effective way to address finding new customers, generating business in the off-season, and filling rooms/seats. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
33% of surveyed travel and tourism businesses said that driving repeat visitors is a major benefit of email marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
Nearly half of survey respondents (46%) said reducing the dependency on print marketing is a major benefit of email marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
83% of survey respondents use email marketing to create and distribute newsletters - an increase of 23 percent over last year. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
57% percent of small travel and tourism businesses surveyed say they now have email addresses for at least half or more of their customers. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
40% who say email access is "very" or "somewhat" important when planning a vacation. - AOL (2007)
15% of Americans describe themselves as "addicted to email". - AOL (2007)
82% of Washingtonians have multiple email accounts - the highest percentage of any city in the survey. - AOL (2007)
59% of people emailing from portable devices are checking email in bed while in their pajamas; 53% in the bathroom; 37% are checking email while they drive; and 12% admit to checking email in church. - AOL (2007)
Women (16%) are more likely to describe themselves as addicted to email than men (13%), and are actually spending 15 minutes more per day on email than men. - AOL (2007)
Forty-three percent of email users check their email first thing in the morning, and 40% have checked their email in the middle of the night. Twenty-six percent admit to checking email on a laptop in bed while in their pajamas. - AOL (2007)
Sixty percent of people who email admit to checking their personal email at work an average of three times a day. While only 15% of those who do so have been "busted" by their bosses, 28% say they feel guilty about it. - AOL (2007)
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)
The average marketer sends out 5.2 million email messages, including newsletters and one-off campaigns, or an increase of about 24% from the 2005 level of 4.2 million pieces. - JupiterResearch "E-mail Spending and Governance 2007" (2007)
83% of marketers surveyed said they were planning on using email the same or more during the 2007 Holiday season than last did during last year's. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
83.2% of marketers surveyed chose email marketing as the most important advertising mediums they will use in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
55.3% of marketers surveyed said that driving incremental revenue is the most important reason why will use email marketing in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
72.3% of marketers surveyed will use email more in 2007 compared to 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
70.6% of marketers surveyed who plan on using email for customer acquisition in 2007 will increase their email acquisition budget in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
87.2% of marketers surveyed plan on using email for customer retention in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
62.8% of marketers surveyed who plan on using email for customer retention in 2007 will increase their email retention budget in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
64.7% of online merchants are conducting more email campaigns than a year ago. - Internet Retailer (2007)
Between 25 and 30 percent of the greenhouse gases released into the atmosphere each year -- 1.6 billion tons -- are caused by deforestation. - Karen Gedney ClickZ (2007)
83% choose email marketing as the most important advertising media they planned to use in 2007. - Datran Media (2007)
73% of those surveyed said they have six or more years experience with email. - Email Sender and Provider Coalition (2007)
On average, they check their messages once a day, according to the study. - Email Sender and Provider Coalition (2007)
40 percent of email subscribers will go "out of their way" to patronize a company whose email programs they like. - Quris (2006)
Over 147 million people in the U.S. use email almost every day. - eMarketer (2006)
Ninety percent of users will use email to engage in and determine the value of a relationship with a company. JupiterResearch (2006)
Eighty percent of retailers use regular customer emails to build customer relationships. - Online Retail Holiday Readiness Report, WebTrends (2006)
45% say best performing online advertising tactic is mailing your in-house list. - CMO Council (2006)
77% of the daily sampled population say Email remains the most popular application. - Pew Internet and American Life Project (2006)
U.S. companies will spend $9.4 billion on email marketing in 2006. - Media Metrix (2006)
50% of the shoppers surveyed in late December, 2005 said they used emails to make purchases; 50.2 percent said email had some influence on their shopping habits. - Return Path (2006)
3.1 - average number of email accounts users maintained. - Jakob Nielsen (2006)
Consumers are getting an average of 35 emails a day. - Jupiter Research (2005)
Business recipients get nearly 100 per day. - Radicati Group (2005)
MarketingSherpa's Email Marketing Benchmark Guide (2006) reports who is using what ISP
- AOL - 20%
- Yahoo! - 19%
- Outlook Express - 15%
- Hotmail - 12%
96% of Internet users access Email. - Scarborough (2005)
86% of Email users have given their address to marketers. - Scarborough (2005)
Email is the top internet activity of US internet users. - Scarborough (2005)
Spending on email marketing will grow at a compound annual growth rate of 24% over the next several years, rising from $2.1 billion last year to $6.1 billion in 2008. - Jupiter Research (2004)
2 biggest objectives for Marketers using Email are customer retention and customer acquisition. - Millward Brown (2004)
