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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Viral Emails

20% of Facebook, MySpace and/or Twitter users have posted or shared something from permission email to their social account(s) via a "share" option. - Merkle , "View from the Social Inbox" (2010)

63% of Social Media Users use the same email account for their social networking alerts and permission email. - Merkle , "View from the Social Inbox" (2010)

42% of Social Media Users check personal email 4+ times per day, versus 27% of Non-Users. - Merkle , "View from the Social Inbox" (2010)

83% of marketers place their share-to-social links at the bottom of their messages. - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)

32% say they'd share promotional l email offers with members inside a social network and open emails from others. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)

Social-media-share links generate on average 0.5% click rates - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)

15% of viral campaigns in the past year achieved the goal of prompting consumers to promote the marketer's message. - JupiterResearch, Viral Marketing: Bringing the Message to the Masses (2007)

"Relatively older" online users are more likely than "relatively younger" users to forward advertising messages to friends or tell friends about ads. - JupiterResearch, Viral Marketing: Bringing the Message to the Masses (2007)

51% of respondents report having clicked "forward to a friend" links in marketing email, but 38% have never seen these links. - Epsilon (2007)

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