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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Non-Profit
Email fundraising response rates were .13%, and email advocacy response rates were 4.00%. The average gift size for a one-time online gift was $81.33.- M+R Strategic Services and NTen "2010 eNonprofit Benchmark Survey" (2010)
Nonprofits with Small email lists (under 100,000 subscribers) had a much higher open rate, click-through rate and double the email fundraising response rate of Medium and Large nonprofits, but also had double the unsubscribe rate of their larger peers. - M+R Strategic Services and NTen "2010 eNonprofit Benchmark Survey" (2010)
Annual non-profit industry email file churn was just under 17%. - M+R Strategic Services and NTen "2010 eNonprofit Benchmark Survey" (2010)
The average study participant sent 4 emails per subscriber per month, but Environmental nonprofits sent their subscribers 5.2 emails per month, while Health nonprofits sent just 2.1 emails per month, on average. - M+R Strategic Services and NTen "2010 eNonprofit Benchmark Survey" (2010)
Environmental nonprofits in our study raised 96% of their online revenue from one-time gifts. Health nonprofits, on the other hand, raised 50% of their online revenue from "other" gifts(including event giving) and tribute gifts. International groups lead the way through monthly giving, which made up more than 25% of their online revenue. - M+R Strategic Services and NTen "2010 eNonprofit Benchmark Survey" (2010)
The median annual amount of raised online by many nonprofit organizations is $362,485. - eCRM Nonprofit Benchmarking Index Study (2007)
The median rate of growth in funds raised online is 27%. - eCRM Nonprofit Benchmarking Index Study (2007)
Organizations with large email files (more than 100,000 email addresses) raised two to three times more online than those with smaller files. - eCRM Nonprofit Benchmarking Index Study (2007)
The median rate of growth in email files was 47% for the period of 2005 to 2006. - eCRM Nonprofit Benchmarking Index Study (2007)
Organizations with email files composed of fewer than 50,000 records grew the fastest - at nearly twice the rate of the overall growth. - eCRM Nonprofit Benchmarking Index Study (2007)
Mid-sized organizations (those with annual budgets between $5 and $20 million) are growing online donations the fastest. - eCRM Nonprofit Benchmarking Index Study (2007)
The median file size of the 30 participants is 70,141. - eCRM Nonprofit Benchmarking Index Study (2007)
The 30 participants in this study experience a median 22% Open Rate for their email fundraising appeals. - eCRM Nonprofit Benchmarking Index Study (2007)
The 30 participants in this study experience a median 3% Click-Through Rate for their email fundraising appeals. - eCRM Nonprofit Benchmarking Index Study (2007)
The median amount raised online was a substantial $362,485. - eCRM Nonprofit Benchmarking Index Study (2007)
For the 23 organizations in the study that regularly send an e-newsletter, the median open rate was 22%. - eCRM Nonprofit Benchmarking Index Study (2007)
For the 23 organizations in the study that regularly send an e-newsletter, the median click-through rate was 4%. - eCRM Nonprofit Benchmarking Index Study (2007)
