We all know that the eCommerce industry has exploded in the post-pandemic world 🤯 But how do we quantify "exploded"?

For starters, there are an estimated 26+ million ecommerce stores globally, with the market sitting at $4.9 trillion in 2021.

Interestingly, brick-and-mortar store sales grew faster than ecommerce sales for the first time ever in 2021 (18.5 percent, versus 14.2 percent for e-commerce), probably due to the fact that going out to shop was the only available "entertainment" for most during that period.

Of that, there is a huge percentage of ecommerce transactions happening on mobile platforms but also a shocking amount of abandoned carts on the very same platform.

We're seeing a rise in the metaverse and NFTs, the continued popularity and success of email commerce, and how B2C and B2B strategies are shifting.

If you want to understand the ecommerce world at a deeper, quantitative level, take a look at the statistics and facts gathered below.

  • General Ecommerce Statistics 🦸‍♀️
  • Email Ecommerce Statistics 📩
  • Social Media Ecommerce Statistics 📢
  • Mobile Ecommerce Statistics 📲
  • Shopping Cart Ecommerce Statistics 🛒
  • Metaverse Ecommerce Statistics 👀
  • B2C Ecommerce Statistics 👩🏻‍🤝‍🧑🏽
  • B2B Ecommerce Statistics 👩‍💼👨‍💼
  • Conclusion 🎯
  • General Ecommerce Statistics 🦸‍♀️

    • Ecommerce will generate more than $6.5 trillion in sales by 2023, accounting for 22% of all global retail sales.^5^
    • Mobile commerce sales registered $2.9 trillon in 2021 and is projected to reach $3.56 trillion in 2022. ^8^
    • In 2020, the number of ecommerce shoppers skyrocketed to exceed 3.4 billion as a consequence of the pandemic. ^1^

    The ecommerce market size was valued at $9.09 trillion in 2019 and reached $10.36 trillion in 2020. Ecommerce worldwide is projected to grow at a 14.7% CAGR from 2020 to 2027, with revenue for 2027 pegged at a whopping $27.15 trillion. 1

    • The percentage of consumers using their smartphones for shopping, users aged 16-64, is 69.4%. 1
    • Online cart abandonment rates are highest on mobile (78%), followed by tablets (70%), and desktops/laptops (67%). 14
    • Ecommerce sales statistics show a staggering 73% of buyers report using multiple channels during their shopping process. 1
    • According to a recent report, B2B buyers now regularly use 10 or more channels to interact with suppliers, up from just five in 2016. 17
    • According to Small Business Trends, 90% of ecommerce businesses fail within their first 120 days. 2
    • When a company implements multiple landing pages on their website, it can increase leads by up to 55% while 77% of the top-performing landing pages are homepages as well. 2
    • Brands that wisely invested in ecommerce SEO services report a 190%+ increase in their revenue. 1
    💭
    China is the world leader in ecommerce, making up exactly one-third of digital buyers in 2021. The US is the second largest market worldwide followed by the UK, Japan, South Korea, Germany, and France; in that order. 1
    • Amazon is the #1 ecommerce site in the world with 524.47 million unique monthly visitors and is worth around USD$1,21 trillion. 5
    • In 130 countries worldwide, over half of the products on Amazon come from SMBs. 1
    • The top 3 ecommerce sites in the world are Amazon, eBay, and Alibaba. 5
    • Over the second quarter of 2022, Amazon’s net sales generated through its third-party seller services grew by 13-% over the same period a year prior. 16
    • In 2021, ecommerce accounted for nearly 19% of retail sales worldwide. Forecasts indicate that by 2026, the online segment will make up close to a quarter of total global retail sales. 6
    • Brazil has the highest retail ecommerce compound annual growth rate (CAGR). 6
    💭
    In a February 2022 survey, the ability to shop at any time was the most mentioned benefit of e-commerce among consumers worldwide. Almost half of respondents preferred this channel because of its flexibility. Better prices was the second main advantage of shopping online. 6
    • Valued at only $38.5 billion in 2017, eCommerce statistics for India project that the market will rise to a stunning $200 billion by 2026. 1
    • A study completed in 2022 revealed that about two thirds of online consumers in Mexico have bought something via social media. 18
    • Regardless of the online retail category, having products delivered home is the most popular way to receive online orders, compared to other pickup options. 6

    A longer than estimated wait for delivery was the most commonly reported challenge for consumers in 2022. 7

    • The average online shopping spend per shopper per visit in 2022 is $2.6. 6
    • Globally, credit cards are the preferred payment method, being used in 53% of ecommerce transactions, followed by digital payment systems (43%), and debit cards (38%). 14
    • Only 2.86% of ecommerce website visits convert into a purchase. 14
    • Collecting information and looking for deals are the top two online shopping activities. 9
    • The #1 reason people shop online is that they’re able to shop at all hours of the day. 14
    💡
    The most active digital buyers fall into the 39-53 age group.These results are somewhat surprising owing to the fact that the Millennials are more familiar with today’s technology. However, as the source explained, the great majority of Generation X shoppers have higher/more stable income levels than the Millennials, which reflects on their shopping activity.9
    • Baby Boomers (57-74) spend the highest amount of money on online shopping, even though they are not the most active shoppers. 9
    • The average spend per generation is $203 per transaction for Baby Boomers while Generation X and Millennials spend $190 and $173 respectively. 9
    • Of all business purchasing managers surveyed, 45% will take 1 - 6 months to properly research a new product/set of products, including 19% who take 60 - 180 days to research and complete a purchase. 17

    80% of social media browsing is done via a mobile device. 9

    • 81.8% of Facebook users access the media only via smartphone, 85% of Pinterest users make use of the mobile app, and 57% of LinkedIn traffic came from mobile in 2021. 9
    • Top ecommerce platforms to host your online business in 2022 include Shopify, Wix eCommerce, BigCommerce, SquareSpace, and Volusion. 9
    • There are 9.6 million websites that use ecommerce technologies. Note that the total number of ecommerce sites (9.6 million) includes live sites only. 9
    • 93.5% of global internet users have purchased products online. 14
    💭
    Brazil and Argentina appear to be leading the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. 6

    Email Ecommerce Statistics 📩

    Out of all marketing campaigns, email has the highest ROI - super important to use for growing your business online. generate leads and future customer relationships.

    • Emails containing discounts have a greater perceived influence on purchasing decisions than review websites and online ads. 10
    • For retailers, 54% of consumers who did not purchase an item in their shopping cart will do so within 24 hours, and 10% within 48 hours. 10

    Studies show that click-through and conversion rates are significantly higher when emails are personalized. 10

    • Cart abandonment recovery data shows that an email series of 2-3 messages in an email series reaps the greatest return; it's proven that one is not enough and more than five is too much. 11
    • According to the data, cart abandonment emails that included a coupon code had an above average open rate (44.37%) and click-through rate (10.85%). 11
    • Email generated 174% more total conversions than social media. 12
    • It turns out that email marketing persuades the purchasing decisions of nearly 6 out of every 10 email subscribers. 13
    • At least once per month, 50.7% buy something from a marketing email. Meanwhile, 23.8% of people make a purchase via marketing emails several times per month and 3% do it more than once per week! 13
    💭
    Email marketing works better when it’s personalized, 760% better in fact! This insanely high increase in email revenue is thanks to segmented campaigns and email lists. Similarly, emails with personalized subject lines are 26% more likely to be opened. That’s probably why 94% of marketers are investing in abilities to gather customer data for more targeted insights. 13
    • Almost 9 out of every 10 marketers leverage email the most to generate new leads.  13
    • While email is mostly used for lead generation, 84% is for direct sales, 78% is for lead nurturing and 74% is dedicated to customer retention. 13
    • According to a study of 2,057 adults, over 60% of them enjoy receiving weekly promotional emails, 38% would like emails to be delivered even more often, and 15% want them daily! Meanwhile, 86% want to get an email at least once per month. 13
    • Email marketing is 40x more effective at acquiring customers than Facebook or Twitter. 13

    Social Media Ecommerce Statistics 📢

    • 58% of Gen Z-ers report buying on social platforms, primarily Instagram, while eCommerce stats show for the other group of young adults, Millennials, the percentage is 45%. 1
    • It’s estimated that almost 50% of internet users in China have made a purchase via a social network in 2021. 18
    • A survey completed in 2022 found that a whopping 88% of online consumers from Thailand have shopped via social media with 62% having fully completed their transactions. 18

    It’s estimated that in 2022 social commerce sales across the world will add up to $992 billion. Its popularity is showing no signs of dying down and further predictions anticipate that it will reach nearly $3 trillion by 2026. 18

    • Online stores with a social media presence have an average of 32% more sales than those that don’t. 14
    • According to Shopify survey: 85% of orders from social media sites come from Facebook. 14
    • Posts with photos get 53% more Likes, 104% more comments, and 84% higher click-through rates. 14
    • TikTok total user spending on Google Play and the App Store exceeded $824 million in Q4 2021. 15
    • Data shows that the most popular categories on TikTok are fitness and sports, recipes and cooking, fashion, home renovation, and beauty and skincare. 15
    • TikTok LIVE Shopping is on the up, with LIVE Shopping purchases increasing 76% between March 2020 to July 2021. 15
    👁️‍🗨️
    When internet users aged 16 to 64 were asked what their main reasons for using social media were, nearly 28% indicated that it was to find inspiration for things to do or buy. Just over 26% revealed that it was to find products that they could buy. 18
    • With the rise of user-generated content and electronic word-of-mouth, the phenomenon of unboxing made a quick entrance into our lives. It's no coincidence then that Unbox Therapy, a YouTube unboxing channel, has over 18 million subscribers. 4

    Mobile Ecommerce Statistics 📲

    • In 2021, smartphones accounted for over 70% of all retail website visits worldwide, and in turn, also generated the majority of online orders compared to desktops and tablets. 6
    • Mcommerce is particularly popular across Asia, with countries like South Korea generating up to over 72% of their total online transaction volume via mobile traffic. 6
    💭
    Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking. 6
    • The most downloaded shopping app in 2021 went to Shopee. It was downloaded 203 million times worldwide, which is an increase of 46% compared to 2020. 1
    • Mobile commerce sales are projected to reach $3.56 trillion in 2022—22.3% more than the $2.91 trillion it registered in 2021. 8
    • Ecommerce revenue from mobile in 2021 multiplied by more than 3.5 times what it was in 2016. 8
    • There were 5.22 billion mobile users in 2021. 8

    Three out of four consumers say they carry out purchases on their mobile devices because it saves time. 8

    • According to usage stats, 50% of B2B inquiries in 2022 are placed on a mobile. 9
    • Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing. 9
    • 58% of all multi-device purchases use mobile to close the sale. 9
    • The bounce rate on mobile averages 67.4%, while desktop drops down to 32%, showing that users are much less patient while using their phones. 9
    👁️‍🗨️
    The online shopping experience has a big impact on mobile bounce rates with 32% of users abandoning a website if the loading time is increased by 1-3 seconds, 90% if it's increased by 1-5 seconds, and 123% if it's increased by up to 10 seconds. 9
    • Average smartphone conversion rates are up 64% compared to desktop conversion rates. 9
    • Mcommerce sales in the US are set to reach $728.28 billion in 2025. 9
    • 40% of all online purchases made during the holiday season are done on smartphones. 14
    • Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%), and desktops/laptops (67%). 14

    Shopping Cart Ecommerce Statistics 🛒

    • 46.5% of small to mid-sized businesses say that offering free shipping increases their profits. 14
    • Different studies show results ranging from around 50% to over 80% for the average cart abandonment rate in online shopping. 1
    • US online shoppers cite the most frustrating parts of eCommerce that lead to abandoning their carts are: hidden/extra costs and high shipping costs (48%), obligatory account creation (24%), and slow delivery (22%). 1

    Nearly 1 out of 5 shoppers have abandoned a cart in the last quarter due to a “too long / complicated checkout process”; for most checkouts it’s possible to make a 20-60% reduction in the number of form elements shown to users during the default checkout flow. 3

    • Slow-loading sites increases shopping cart abandonment rated by 75%. 14
    • The product with the highest abandonment rate is clothing (40%), followed by tech (18%), and home products (16%). 14
    • The worst cart abandonment rate of all devices is mobile at 78%, followed by tablets (70%), and desktops/laptops (67%). 14
    • The average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design. (translates to $260 billion worth of lost orders which are recoverable solely through a better checkout flow & design). 3
    • For retailers, 54% of consumers who did not purchase an item in their shopping cart will do so within 24 hours, and 10% within 48 hours. 10
    • Companies with smaller average order values tend to recover a lower percentage of carts: for instance, those with basket sizes under $50 tend to capture around 3% of abandons on average and in most cases, the top 10% of eCommerce companies are doing AT LEAST 3x the average performance. 11
    🔔
    The evidence for considering two to three emails in a cart abandonment email flow a general best practice is adding up.it’s fairly conclusive that one email in an abandoned cart series isn’t enough, and piling on more than five messages is probably too much. eCommerce marketers should stick with two to three messages in a series as a general best practice for optimal email performance. 11

    Metaverse Ecommerce Statistics 👀

    Global VR/AR spending is predicted to see huge growth over the next few years. With it's mirroring of the real world, we're looking at a vast platform where NFTs can be sold, bought, and traded just like they would on any other ecommerce platform.

    • Global spending on VR/AR, the metaverse's foundation technologies, is expected to rise from $12 billion in 2020 to $72.8 billion in 2024. 18
    • The predicted growth of the metaverse in ecommerce market share from 2021 to 2026 is US$60.47 billion at a progressing CAGR of 36.47%. 19
    • There are approximately 1.1 billion mobile AR users worldwide. 18
    • 38% of the market's growth will originate from North America during the forecast period. Market growth in this region will be faster than the growth of the market in the South American and MEA regions. 19
    According to a Grayscale report, people have already spent $200 million on metaverse items. 18
    • ️ The COVID-19 pandemic boosted consumer and business interest in the metaverse and NFTs saw a $2.5 billion increase during the peak of the pandemic. 18
    • The European AR/VR market will grow from $2.8 billion in 2021 to $20.9 billion in 2025. 18
    • A November 2021 survey found that 68% of Americans were uninterested in Meta’s vision on metaverse. 18
    • While Meta's vision might not be popular, Roblox players spent $652 million on the site's virtual currency (Robux) and Fortnite concerts have seen 10.7M attendees. 18
    👁️‍🗨️
    Some big players are already preparing for this new AR world with Nike filing 4 patent and trademark applications for downloadable virtual goods operational in the metaverse, Disney developing a metaverse theme park and filing a patent for a virtual-world simulator, and Hyundai Motor Company created a Roblox metaverse (Mobility Adventure) showcasing their products and future mobility solutions. 18
    • In the metaverse of fashion, Gucci opened Vault, a metaverse concept store selling "Supergucci" NFTs. A digital Gucci bag was sold for more than $4,100, outbidding the item's actual price in real life. 18
    • Coca-Cola recently auctioned its first NFT, a prize package on OpenSea that reaped $575,000. 18
    • In 2021, the global gaming market generated US$175.8B revenue and is expected to reach US$200B by 2024. 20
    According to the report, the metaverse will be valued at $5 trillion by 2030. The potential impact of the metaverse varies by industry, with an estimated $2 to $2.6 trillion impact specifically on e-commerce. 21
    • Shopping in the metaverse is one of the top 5 activities consumers are excited about. 21

    B2C Ecommerce Statistics 👩🏻‍🤝‍🧑🏽

    • The latest data shows 55% of online shoppers made a cross-border purchase in 2020. 1
    • 77% of customers would recommend a company to a friend after having a single positive experience with their support team. 2
    • The retail conversion rate is three times higher for desktops than smartphones. 9

    Repeat customers spend around 67% more than your new customers. 4

    • The fashion and apparel industry, including clothing, shoes, bags, and accessories, was estimated at over $759 billion in 2021 and is expected to exceed $1 trillion by the end of 2025. 1
    • Online sales statistics for fashion reveal that this segment saw a 15% increase year-over-year. 1
    💭
    Fashion e-commerce market value worldwide from 2021 to 2025 is $775B, with toys, hobbies, and DIY coming in at $651B and consumer electronics at $376B. 6
    • Consumers in Western Europe who spent €561 online per capita in 2019 increased this spending to €881 in 2021, a 57% rise. 7
    • Ecommerce statistics for the UK points to a whopping 95% of consumers aged 15-79 buying online. 1
    • Around 50% of people say they’d purchase something from a website’s chatbot using conversational marketing. 14
    • Studies show that customers are 4.3 times more loyal to eco-friendly businesses and that conversion rates of those businesses increase by up to 20%. 16

    B2C e-commerce has increased since the pandemic as we were forced to shift to more digital-oriented lives. As we can see from the stats above, creating a successful sales process means providing a seamless, positive UX that includes multi-channel availability, quick uploads, visual appeal, great customer service, and transparent fees.

    B2B Ecommerce Statistics 👩‍💼👨‍💼

    🧑‍💼
    B2B clients are more sensible, well-planned, and logical than B2C consumers. B2B customers usually consider a particular return on investment (ROI) when acquiring a product. As a result, it is critical to offer sensible messages to them and good information and, eventually, real B2B solutions. Merchants have to spend more time convincing clients to buy products. So, using advertisements is not enough. You need to have direct conversations with them and care for clients.5
    • Repeat customers spend around 67% more than new customers. 4
    • A B2B company’s average order value (AOV) is more than seven times that of a B2C company. 5
    • Mobile vs. desktop usage stats in 2022 reveal that 50% of B2B inquiries are placed on mobile. 9

    69% of B2B businesses say they expect to stop printing catalogs within 5 years. 14

    • Currently, 46% of B2B buyers use social media to learn about available solutions, 40% use it to compare solutions, and 35% use it for need-to-know information before they complete a purchase. 16
    • 39% of B2B buyers believed that the relationship with suppliers was the biggest challenge when buying on the internet. 16
    • A study of 3500 decision makers in 12 markets found that B2B buyers want brands to do more to personalize the buying experience. 16
    • 27% of B2B buyers surveyed shared that they're most frustrated with inconsistent messaging from brands and another 27% said that they're most frustrated with irrelevant marketing. 16
    🧑‍💼
    B2B buyers purchase 67% of their products online, with 18% of B2B buyers prefer remote self-service purchasing channels (i.e., being able to make a purchase without having to speak with someone) when working with B2B companies. 16
    • Leaving behind legacy systems is considered a significant challenge in 2022 for 36.6% of distributors. 16
    • In 2021, online sales on B2B ecommerce sites, log-in portals and marketplaces increased to $1.63 trillion, up 17.8% from 2020. 17
    • 35% of buyers are willing to spend $500,000 or more in a single transaction (up from 27% in February 2021) through remote or online sales channels. 17

    More companies than ever before are offering e-commerce as a sales channel, with e-commerce surpassing in-person selling as a sales channel, ,65% versus 53%, earlier this year.” 17

    • 66% of companies will research at least two or three ecommerce sites prior to making a purchase for the first time. 17
    • Nearly half of all companies (49%) have procurement teams of at least two purchasing managers involved in the buying process. 17
    • 45% of all business purchasing managers will take from 1-6 months to properly research a new product or set of products, including 19% who take between 60 and 180 days to research and complete a purchase. 17
    • 20% of UK buyers and 15% of US buyers make their purchases through Amazon Business. 16
    🧑‍💼
    A B2B company’s average order value (AOV) is more than seven times that of a B2C company. A commercial internet router, for example, might cost thousands of dollars. A router for the ordinary customer is far less expensive. Compared with B2B, a B2C transaction often max out at the price of a luxury item; a single B2B transaction might be worth millions of dollars. 5

    Conclusion 🎯

    It's been fairly obvious that ecommerce is gaining traction post-pandemic - despite an interesting dip in 2021 amidst the easing of COVID19 lockdowns - with revenue for 2027 pegged at a staggering  $27.15 trillion.

    Most consumers are finding it more convenient to shop using mobile devices but B2C conversion rates are still higher on desktops/laptops. This indicates that consumers are doing their research on mobile devices, perhaps creating “wish lists” using a cart, but are still purchasing more on desktops.

    In the B2B sector, we're seeing a definite rise in ecommerce with 50% of inquiries coming from mobile devices and around 35% of buyers willing to spend half a million (dollars), or more, in a single transaction through remote or online sales channels.

    Email remains intact across the board with the best ROI while the convenience and visual appeal of social commerce is gaining traction among B2B and B2C sectors.

    If you didn’t believe it before, we hope these stats shed some light on just how big ecommerce is becoming!

    Sources

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    13. "Email Marketing ROI Statistics: The Ultimate List in 2022" by Luisa Zhou
    14. "68 Useful eCommerce Statistics You Must Know in 2022" by WPForms
    15. "TikTok Shopping: What You Need To Know" by Neil Patel
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    17. "Pivotal Trends in B2B eCommerce" by Oracle
    18. "Social Commerce Statistics - Users, Revenue & Usage Stats [2022 Updated]", "50+ Metaverse Statistics | Market Size & Growth (2022)" by Influencer Marketing Hub
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    20. "Metaverse MArket Size, Share & COVID19 Impact Analysis..." by Fortune Business Insights
    21. "Retail trends: the value of e-commerce in the metaverse can reach $2.6T by 2030" by Cappasity via Medium