Inbound marketing continues to dominate the marketing landscape in 2022, particularly among SaaS and tech companies.

Want to understand better where the industry is headed? Check out this comprehensive compilation of inbound marketing stats and trends.

via GIPHY

  1. In 2011, small businesses (1 to 5 employees) plan to spend 49% of their lead generation budgets on inbound marketing. - HubSpot, 2011
  2. 57% of businesses have acquired a customer through their company blog - HubSpot, 2011
  3. U.S. inbound marketers spending more than $25K per year save an average of 13% in overall cost per lead and more than $14 dollars for every new customer acquired versus those relying on outbound strategies. - HubSpot "2013 State of Inbound Marketing Report" (2013)
  4. 34% of all the leads generated in 2013 come from inbound marketing sources. - HubSpot "2013 State of Inbound Marketing Report" (2013)
  5. 52% of companies who blog indicated leads from this channel cost below average. - The average cost per lead for outbound-dominated businesses was $346, while inbound businesses reported their leads cost $135 on average. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  6. Inbound marketing techniques such as blogs, social media, and SEO ranked highest in below average cost per lead, whereas outbound marketing techniques such as direct mail, telemarketing, and trade shows ranked the lowest. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  7. Medium-to-large businesses (50 or more employees) plan to spend 36% of their lead generation budgets on inbound marketing. - HubSpot, 2011
  8. Facebook and Twitter users reported customer acquisition rates of 48% and 42%, respectively. - HubSpot, 2011
  9. US Internet users spend 3x more minutes on blogs and social networks than on email - The Nelson Company, November 2010
  10. 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook - HubSpot 2011
  11. In 2013, 60% of companies have adopted some element of the inbound methodology into their overall strategy. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  12. One-quarter of marketers report that their top challenge in 2013 is proving the ROI of their inbound marketing efforts. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  13. Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  14. The difference between inbound and outbound marketing expenditures grew by 50% from 2011 to 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  15. 54% of companies plan to increase their content marketing teams, however, 83% say finding those hires is a difficult task. - ExactTarget "5 Impressive Content Marketing Hiring Stats" (2014)
  16. The #1 metric of content marketers is driving awareness at 56%. - ExactTarget "5 Impressive Content Marketing Hiring Stats" (2014)
  17. 75% of marketers integrate their email program with their website. - MarketingSherpa "Email Marketing Benchmark Survey" (2013)
  18. In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing. - HubSpot "2013 State of Inbound Marketing Report" (2013)
  19. The average cost per lead for outbound-dominated businesses was $346, while inbound businesses reported their leads cost $135 on average. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  20. 47% of those surveyed are increasing their inbound marketing budgets. Of those 47%, the most commonly cited reason was "past success with inbound marketing." - Hubspot "The 2012 State of Inbound Marketing" (2012)
  21. Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations. - HubSpot, 2011
  22. In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 its share was 17% greater. - HubSpot, 2011
  23. 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. - HubSpot, 2011
  24. 85% of businesses rated their company blogs as 'useful' 'important' or 'critical' a whopping 27% rated their company blog as 'critical' to their business. - HubSpot, 2011
  25. Inbound marketing focused businesses have a 60% lower cost per lead - HubSpot, 2011
  26. 1/2 of US consumers spend three or more hours online every day - The Media Audit, October 2010
  27. 24% of adults have posted comments or reviews online about the things they buy - Online Product Research, September 2010
  28. 1 out of every 8 minutes online is spent on Facebook - COMSCORE, February 2011
  29. Twitter's active user base generated 90 Million tweets per day - Rimetrics, January 2010
  30. More than half of all Internet users read blogs at least monthly - Emarketer, August 2010
  31. In 2011, the average cost per lead for outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143. - HubSpot, 2011
  32. Inbound marketing-dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations. - HubSpot, 2011
  33. Inbound marketing had a 9% greater share of the lead generation budget in 2009 in comparison to a 17% greater share in 2011. - HubSpot, 2011
  34. The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011. - HubSpot, 2011
  35. The majority of businesses attributed their decreasing inbound budgets to the "economic conditions" (62%) or "a change in management" (21%). - Hubspot "The 2012 State of Inbound Marketing" (2012)
  36. The average portion of budget dedicated to inbound marketing increased from 32% in 2011 to 35% in 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)
  37. Leads from inbound links (referrals) are five times more likely to become customers than outbound leads. - Hubspot "The 2012 State of Inbound Marketing" (2012)