A great lead generation strategy is the foundation of all successful marketing plans.

But knowing where to focus your efforts can be tough. Here's a list of the top lead generation statistics and trends across all the major platforms and industries so you can figure out how to drive and capture more leads for your business.

  • Top Lead Generation Statistics ๐Ÿงฒ
  • Lead Nurturing Statistics ๐Ÿฃ
  • Lead Conversion Statistics ๐Ÿ“ˆ
  • Email Marketing Lead Generation Statistics ๐Ÿ“จ
  • Digital Marketing Lead Generation Statistics ๐Ÿ‘ฉโ€๐Ÿ’ป
  • Social Media Marketing Lead Generation Statistics ๐Ÿ“ฑ
  • B2B Lead Generation Statistics ๐Ÿง‘โ€๐Ÿ’ผ
  • Lead Conversion Statistics By Industry ๐Ÿ“Š
  • Summary - The Future Of Lead Generation ๐Ÿ”ฎ
  • Top Lead Generation Statistics ๐Ÿงฒ

    Turning potential customers into active members of your consumer base is the toughest challenge marketers face.

    Luckily with lead generation tools and exclusive insight into what makes customers commit to your brand, that process becomes a bit easier.

    Here are the top lead generation statistics to help your business convert more qualified leads.

    • 50% of marketers consider lead generation a top priority in their marketing campaigns. 1
    • Digital lead generation advertising spending in the United States is estimated to amount to 3.2 billion by the end of 2023. 2
    • 61% of marketers consider generating traffic and leads to be their biggest challenge. 1
    • Content marketing generates 3x more leads than traditional marketing. 20
    • The GDPR (General Data Protection Regulation) law significantly reduced lead databases for many organizations. 20
    • Organizations with 401-1000 page websites get 6x more leads than sites with 51-100 pages. 23
    • 45% of respondents believe webinars to be the most effective channel in generating top-of-the-funnel demand. 2
    • Virtual events and digital experiences came in second at 35%. 2
    • 53% of marketers spend close to half their marketing budget on lead generation. 23
    • Nurtured leads account for 47% of larger purchases than leads. 3
    There is a 20% increase in sales potential from nurtured leads vs. non-nurtured leads. 3
    • 25% of marketers surveyed admitted they can't calculate lead conversion rates properly due to a lack of analytics. 19
    • 53% of marketers say email has been the most effective channel for early-stage lead generation. 23
    • The most common B2B lead generation strategy is email marketing (78%), with event marketing coming in second (73%), and content marketing third (67%). 23
    • Outsourcing B2B lead generation efforts achieve 43% more results than in-house lead generation. 20
    • 51% of B2B marketers stated social media resulted in lead generation and sales growth in 2020. 12
    • Content marketing is 50% less expensive than outbound marketing campaigns yet it generates more leads. 24

    Lead Nurturing Statistics ๐Ÿฃ

    Close to 80% of new leads don't convert into paying customers.

    This means having a proper lead nurturing strategy in place is crucial if you want to generate sales and stay ahead of the competition.

    Take a look at the following lead nurturing stats to see how and why you can incorporate it into your company's marketing plan.

    • 35% of B2B marketers surveyed admitted to having an already established lead nurturing strategy. 3
    • Nurtured leads account for 47% of larger purchases than leads. 3
    • Email is the most effective online platform for lead nurturing at 78%, with websites coming in second at 48%. 3
    • There is a 20% increase in sales potential from nurtured leads vs. non-nurtured leads. 3
    • 80% of B2B social media leads come from Linkedin. 4
    • 29% of businesses struggle with segmenting their lead data to form successful lead nurturing campaigns. 4
    • Approximately 5% of marketers use marketing automation for their lead nurturing process. 4
    • White papers are the most effective content type (83%) for lead nurturing. 4
    • 50% of consumers will purchase from the company that's quickest to respond to them. 5
    • 63% of people actively searching for products and services will not make a purchase before 3 months. 5
    • Marketing automation helps companies experience a 451% increase in qualified leads. 6
    ๐Ÿ’
    Lead nurturing is a crucial step in the sales funnel and without it, most consumers will drift over to competitor sites.

    It's also a long game where timing is crucial since most consumers can take up to three months before making a purchase.

    Automated lead nurturing efforts seem to be the way of the future since most people choose to interact with brands after hours.

    The majority of marketers admit to having a fully-fledged lead nurturing system and it seems to be vital for the success of any business venture.

    Lead Conversion Statistics ๐Ÿ“ˆ

    Ultimately lead conversion is the goal of all lead generation strategies. Let's see how many leads are being converted in 2022 and what trends your company needs to follow.

    • The ecommerce lead conversion rate in 2021 was only 2.12%. 5
    • The mean landing page conversation rate across industries is 4.02%. 7
    • The highest converting industry when it comes to landing pages is vocational studies & job training. 7
    • 43% of B2B marketers find collecting lead data to be the biggest problem for lead conversion. 8
    • Calls are the number one way companies use to connect with their prospects but 87% of consumers will not answer an unknown call. 8
    • 44% of leads try to contact a business after working hours. 8
    • Saas companies using forms have a conversion rate of 2.4%. 9
    • Top-performing companies have a benchmark of 25% for lead conversion. 9
    • 80% of marketers believe marketing automation generates and converts more leads. 24
    ๐Ÿ’ก
    Lead conversion rates are relatively low across the ecommerce market with marketers citing a lack of data as their number one problem to properly measuring conversions.

    Email Marketing Lead Generation Statistics ๐Ÿ“จ

    Since email is the most effective channel for lead nurturing and an important platform for marketing in general, let's check out the latest email marketing lead generation statistics.

    • 99% of email users check their inboxes every day, with some users logging in up to 20 times daily. 11
    • Email is the most effective online channel for lead nurturing at 78% of lead conversion. 3
    • 79% of B2B marketers consider email to be the best platform for demand generation. 12
    • 58% of email users view their spam folders once a day which is great news for email marketers since 85% of emails end up in the spam folder. 13
    • 37% of brands will increase their email marketing budget in 2022. 14
    • The conversion rate of automated welcome emails is 52%, leading many businesses to employ a stack of automation tools for their email marketing strategy. 15
    • 75% of businesses use email marketing technology for their campaigns. 12
    • The average email open rate across all industries in 2022 is 16.97%, and the click-through rate is 10.29%. 25
    Consumers spend approximately 10 seconds reading brand emails which gives businesses just enough time to close a sale if their CTA is located near the top of the email. 2
    • Personalized subject lines have a 22% open rate. Consumers not only prefer personalized offers nowโ€”they expect it! 26
    • Adding "Re" to a subject line can yield open rates as high as 90%. 26
    • Cold emails generate a 2x higher ROI than cold calling. 27
    • 78% of email marketers have witnessed an increase in engagement over the last year. 1
    • Email marketing boasts higher click-through and sales rates than organic search engines or social media. 16
    • 80% of SMBs use email as a method to retain and engage with existing customers. 2
    • 53% of marketers say email has been the most effective channel for early-stage lead generation. 23
    ๐Ÿ“ง
    Email is an effective lead generation channel according to most marketers but is primarily used for lead nurturing once a lead has been captured through some form of content marketing.

    Email buttons can boost conversion rates significantly, making email a top contender in marketing efforts as a whole.

    Digital Marketing Lead Generation Statistics ๐Ÿ‘ฉโ€๐Ÿ’ป

    Full-scale digital marketing strategies can tremendously improve companies' lead generation efforts.

    Let's see what the stats have to say about that.

    • Digital lead generation advertising spending in the United States will amount to 3.2 billion by the end of 2023. 2
    • Webinars have an adoption rate of 44% and are one of the most common lead generation methods. 20
    • Website lead conversion rates drop by 4.42% with each additional second of site load time. 23
    • 86% of marketers saw an increase in brand awareness by using digital marketing channels. 12
    • 82% of marketers will increase their investment in podcasts or other audio content in 2022. 1
    • 54% of podcast consumers are more likely to purchase from the brands they hear advertised on podcasts. 1
    ๐Ÿ’ก
    Online lead generation strategies can increase revenue for companies, and as we can see from the stats, spending in this area is set to increase in the next year.

    There are various methods to attract leads, the most effective being webinars, podcasts, and other audio content.

    Social Media Marketing Lead Generation Statistics ๐Ÿ“ฑ

    The rise in popularity of newer social media sites like TikTok as well as overall social media engagement rates means that lead generation through these platforms is pretty successful.

    Here's what we've seen so far ๐Ÿ‘‡

    • 80% of B2B social media leads come from Linkedin. 4
    • 39% of marketers have generated leads through Facebook and 30% through Twitter. 17
    • 75% of B2B consumers view a brand's social media page before making a decision. ย 17
    • Marketers plan to increase their investments in TikTok (62%) and Instagram (54%) in 2022. 1
    • The top social media-related challenge for marketers is creating engaging content. 1
    • 51% of B2B marketers stated social media resulted in lead generation and sales growth in 2020. 12
    • 91% of consumers will visit a company's webpage after engaging with them on social media. 18
    • Only 26% of social media marketers were somewhat satisfied with the lead quality generated from social media platforms. 18
    • Gen Z spends an average of 3 hours per day on social media and is their go-to channel for everything from entertainment and news to shopping and messaging. 21
    • 66% of marketers capture leads from social media with less than six hours per week of social media marketing. 24
    ๐Ÿ’ญ
    Social media marketing is an excellent method of generating leads and as more of the younger demographics become the primary consumer base, social media interaction becomes more crucial to marketing plans.

    Users spend most of their online time on social media apps, so using this platform to capture leads is great.

    The only downside would be the quality of these leads.

    B2B Lead Generation Statistics ๐Ÿง‘โ€๐Ÿ’ผ

    B2B businesses have their own set of lead generation trends to follow, especially since,

    B2B Technology has one of the lowest lead conversion rates at 1.7%.

    Outsourcing B2B lead generation efforts achieve 43% more results than in-house lead generation. 20

    • The B2B ecommerce industry has an average lead conversion rate of 3.2%. 10
    • The most common B2B lead generation strategy is email marketing (78%), with event marketing coming in second (73%), and content marketing third (67%). 23
    • Average-sized B2B companies generate around 1800 leads per month. 23
    • 51% of B2B marketers stated social media resulted in lead generation and sales growth in 2020. 12
    • 80% of B2B social media leads come from Linkedin. 4
    • B2B companies with optimized and mature lead generation processes generate 133% more revenue than average businesses. 23
    • 83% of B2B marketers use content marketing for lead generation. 23
    • B2B companies with blogs generate 67% more leads than those without. 23
    ๐Ÿ’
    B2B companies have improved their lead generation results by using more automation tools as well as outsourcing lead generation.

    Email, social media, and content marketing have played the biggest role in generating the most leads for B2Bs within the past few years.

    Ultimately B2B companies without established lead generation plans have lost out on customers and revenue.

    Lead Conversion Statistics By Industry ๐Ÿ“Š

    Lead conversion rates vary across industries and instead of aspiring to an unreasonable goal, it's best to know the metrics for your industry.

    • Lead conversion rates for agencies average 3.3%. 10
    • The B2B ecommerce industry has an average lead conversion rate of 3.2%. 10
    • Lead conversion rates for B2B services average 3.5%. 10
    • Lead conversion rates for the financial industry average 4.3%. 10
    • Professional services have the highest lead conversion rates at 9.3%. 10
    • Lead conversion rates for the travel industry average 4.7%. 10
    • B2B Technology and real estate have the lowest lead conversion rates at 1.7%. 10
    • The healthcare industry averages 5.6% when it comes to lead conversion. 10

    Summary - The Future Of Lead Generation ๐Ÿ”ฎ

    As we've seen, there are many different ways to generate leads. In fact, there are over 100 different types of lead generation strategies that you can use.

    ๐Ÿ’ญ
    But what will work best for your business? That depends on a lot of factors including your budget, target audience, and goals.

    So how do you decide which lead generation strategy works best for you?

    Well, let's take a look at some statistics about different lead generation strategies.

    • Email marketing is still one of the most effective ways to generate leads and 78% of email marketers have witnessed an increase in engagement over the last year.
    • 51% of B2B marketers stated social media resulted in lead generation and sales growth in 2020.
    • Content marketing generates 3x more leads than traditional marketing.

    Ultimately, whichever lead generation strategy you use (we suggest a combination of multiple platforms), the key takeaway from these stats is that lead generation strategies increase revenue significantly.

    So, invest in lead nurturing and ensure you have the proper tools to measure your resultsโ€”your sales team will thank you!

    Sources

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