"To automate, or not to automate, that is the question ..."

Actually, in 2022, it's a no-brainer—of course, you should automate your marketing efforts & operations.

In this guide, we collected all the most relevant marketing automation statistics & facts you need to be mindful of.

  • The Rise Of Marketing Automation 🌟
  • Key Marketing Automation Statistics 🗝️
  • Marketing Automation Usage Statistics 🙌
  • Marketing Automation Revenue Statistics 💵
  • Email Marketing Automation Statistics 📧
  • Content Marketing Automation Statistics ✍️
  • Social Media Marketing Automation Statistics 📢
  • Marketing Automation Lead Generation Statistics 🎯
  • Chatbot Statistics 🤖
  • Marketing Automation Future Trends 💁‍♀️
  • The Rise Of Marketing Automation 🌟

    By 2026, the automation market is projected to reach $9.36 billion at a CAGR of 12.5%.

    Over the past few years, the adoption rate of marketing automation tools has skyrocketed.

    This is largely due to increased revenue, more time for staff to focus on creative pursuits, and the high number of leads that automation tools help retain.

    We wouldn't say that automation has dominated the marketing scene just yet, but it's getting there. There used to be concerns about automation removing the personalized and human nature from marketing interactions, however, most automation tools have done the opposite and boosted personalization efforts.

    34% of respondents claimed they would be comfortable receiving customer service from AI in an online retail situation.

    Marketing technology stacks are everywhere and the adoption of one or more of these tools in all businesses is imminent.

    Key Marketing Automation Statistics 🗝️

    Now, that you're considering automating some or most of your marketing plan, here's key information you need to know.

    • 17.4% of Marketers consider marketing automation the most effective digital marketing technique. 2

    • Oracle, Adobe, and Hubspot are the top three marketing automation solutions chosen by U.S. industry professionals and account for close to 50% of the market share. 2

    • The global market size of the marketing automation industry is 357,519 companies. 3

    • 47% of survey respondents claimed they used automation in their social media marketing efforts. 2

    Email marketing is the most automated marketing channel according to 65% of respondents. 2

    • 43% of businesses believe an improved customer experience was the most advantageous impact of using marketing automation tools. 2

    • 38% of respondents feel automation frees up staff time and 35% claimed it helped them with better decision-making and more accurate data. 2

    • Intercom was the most popular mobile marketing automation software tool in the android app category achieving 36% integration reach. 2

    • Freshchat Freshdesk Messaging by Freshworks ranked second and was also integrated with 23% of apps that used marketing automation software. 2

    80% of organizations are worried that automation will compound technical debt. 4

    • 58% of marketers feel price is the most important factor to consider when choosing a marketing automation solution and 54% rate ease of use as the second most important factor. 5

    • Another study found that 86% of marketers consider ease of use to be the most important factor when evaluating automation tools. 14

    • 74% of respondents said the automation's ability to save them time was its largest benefit. 14

    • Marketing automation tools have been said to improve productivity by approximately 20%. 15

    • By 2022, 80% of all advertising processes will be automated. 15

    • 46% of marketers claim strategic execution of automation amplifies their success. 12

    Marketing Automation Usage Statistics 🙌

    Are companies utilizing the stack of automation tools available? Let's find out.

    • 79% of companies use marketing automation as part of their strategy. 1

    • 26% of companies who don’t use automation yet plan on adopting it soon. 1

    • The marketing automation software industry has a projected growth rate of 17.67% between 2021 and 2027. 2

    • 32% of respondents said they were utilizing artificial intelligence (AI) and marketing automation for paid advertising and email personalization in 2022. 2

    • Three marketing automation solution vendors account for more than 50% of the marketing automation market share. These include HubSpot (33.74%), ActiveCampaign (10.04%), and Adobe (7.5%). 3

    • The global market size of the marketing automation industry is 357,519 companies. 3

    • Currently, there are 302 companies producing marketing automation technologies. 3

    • The highest demand for automation came from customer service (33%) and Marketing (26%). 4

    • 80% of organizations will have hyper-automation on their technology roadmap within the next 24 months. 4

    91% of marketing automation users agree that automation is important to the overall success of their online marketing activities. 14

    • 27% of companies still consider themselves “new” to marketing automation. 14

    • 36% of marketers use marketing automation to shave off repetitive tasks. 15

    • 33% of marketers who didn’t employ marketing automation planned to implement it in 2022. 1

    • Only 15% of marketing strategists who adopted marketing automation believe they are utilizing it to the fullest potential. 16

    💁
    More than half of marketers are using automation tools while a small minority have not tried them yet.

    A large number seem to be eager to adopt these tools in the upcoming years.

    Marketing automation benefits have been realized by most who have used it and it's a trend that's only set to grow.

    Marketing Automation Revenue Statistics 💵

    Here comes the money! Or does it?

    • The global marketing automation technology market is expected to grow to $25.1 billion by the end of 2023. 2

    • By 2026, the market is projected to reach $9.36 billion at a CAGR of 12.5%. 6

    • Marketing automation on average drives a 14.5% increase in sales productivity and a 12.2% decline in marketing overhead. 14

    • 80% of marketing automation users had an increase in lead conversions. 14

    • 63% of companies are outperforming competitors due to marketing automation. 15

    • B2B marketers using marketing automation increased their sales pipeline contribution by an average of 10%. 15

    63% of companies with successful marketing automation programs plan to increase their marketing automation budget. 15

    • The number one reason cited by 85% of respondents for implementing lead nurturing automation is revenue growth. 15

    • 75% of email revenue is generated from triggered personalized campaigns. 15

    • 76% of marketers that implement marketing automation see a positive ROI within a year. 16

    • 44% of marketing automation users see a return within six months. 16

    • Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. 16

    • Companies that have a matured marketing automation system achieve 32% greater revenue compared to their projected growth. 16

    • Mature automation users enjoy 79% more revenue than the least mature companies. 16

    • The average ROI for marketing automation is $5.44 per $1. 8

    👉
    Clearly, the return on investment for marketing automation is great!

    They seem to do well in generating more revenue, however, it's important to note that more mature marketing automation initiatives earn most of the market share.

    Email Marketing Automation Statistics 📧

    They say email is king when it comes to marketing, so, does automation help it keep that top spot?

    • 65% of respondents named email marketing the most automated channel in 2021. 2

    • 50% of SMBs utilize email automation software for their drip campaigns. 7

    • 47% of marketers claim that email automation is worth it. 7

    • 65% of marketers automate their email marketing campaigns. 8

    It's predicted that the marketing automation industry will have a year-over-year growth of 7.33% in 2022. 8

    • Organizations that use email automation software generate 2x more leads. 8

    • 68.5% of marketers swear email marketing automation enhanced their targeting. 7

    • Email automation saves businesses time, increases revenue, and improves lead generation. 7

    The average ROI for marketing automation is $5.44 per $1. 8

    • 21% of marketing revenue comes from automated email campaigns. 7

    • The conversion rate of automated welcome emails is 52%. 9

    💭
    Email seems to be the best channel for using automation that delivers significant results.

    With an excellent ROI and extremely high engagement rates, there's no logical reason to not use marketing automation for your email campaigns.

    Content Marketing Automation Statistics ✍️

    Personalized content is a key trend in the marketing automation industry and customers expect companies to customize offerings based on their preferences and choices in today’s digital world.

    • The number of marketers using automation tools for content management has grown from 22% in 2021 to 29% in 2022. 5

    • 48% of marketers claimed they automated content. 1

    • 46% of businesses said they want to increase their content creation budget in 2022. 17

    31% of marketing budgets will go towards content technologies in 2022. 17

    • 50% of marketers say they outsource some content marketing. 17

    • 56% of millennials watch video content right before bed. 1

    • 23% of marketers use marketing automation for content management. 12

    Social Media Marketing Automation Statistics 📢

    • Around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. 18

    • There are 4.7 billion social media users around the world in 2022. 2

    • In an automation survey, 47% of respondents stated they used automation in their social media marketing efforts in 2021. 2

    44% of marketers said they are using marketing automation for social media management in 2022. 5

    • Studies showed that firms are investing their marketing budget in Facebook (93%), Instagram (67%), and Twitter (51%). 19

    • Ad spending on social media is projected to reach over $173 million in 2022. 20

    Marketing Automation Lead Generation Statistics 🎯

    • Around 5% of marketers use marketing automation for their lead-nurturing processes. 10

    • Marketing automation helps companies experience a 451% increase in qualified leads. 11

    • 80% of marketers believe marketing automation generates and converts more leads. 12

    Four in five users increased their leads by utilizing marketing automation software. 14

    • 30% of marketing professionals use marketing automation for their landing pages. 12

    🙆
    After email, (or should we say alongside), lead generation strategies benefit tremendously from marketing automation.

    They offer greater lead generation and conversion rates and can easily qualify prospects before your sales team wastes invaluable time. 

    Chatbot Statistics 🤖

    31% of marketers use automation for chatbots. 1
    • 44% of leads try to contact a business after working hours. 13

    • In 2027, the worldwide chatbot market is projected to total $454.8 million in revenue. 2

    • In 2018, the chatbot market was worth $40.9 million, so this increase is massive. 2

    34% of respondents claimed they would be comfortable receiving customer service from AI in an online retail situation. 2
    • Facebook Messenger has over 300,000 operational chatbots. 21

    • Chatbots were the fastest-growing communication channel used by brands in 2020. 21

    • Chatbots are better received in Europe than in the U.S. 21

    68% of users enjoy the speed at which chatbots answer. 21

    Marketing Automation Future Trends 💁‍♀️

    As you can see from the stats, the marketing automation industry is set to expand. Some of the biggest trends to future-proof your business's strategy include:

    • Implementing chatbots -  In 2027, the worldwide chatbot market is projected to total $454.8 million in revenue.
    • Use automation to manage your social media accounts and posts.
    • Personalize emails and use autoresponders.
    • Use AI as part of your lead qualifying and nurturing strategies.
    • Set aside a portion of your marketing budget for content management.

    To answer the automation dilemma—yes you should automate! Jumping on this bandwagon will bring you both short- and long-term rewards.

    Sources

    1. "State of Marketing Trends Report 2022" by Hubspot
    2. "Marketing automation software market revenue worldwide in 2020 and 2027", "Market share of the leading marketing automation solution providers in the United States as of June 2021", "Marketing channels using automation worldwide as of June 2021", "Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022", "Most popular installed marketing automation software development kits (SDKs) across Android apps worldwide as of July 2022", "Chatbot market revenue worldwide from 2018 to 2027" by Statista
    3. "Marketing Automation Software Market Share" by Datanyze
    4. "New Research Shows Automation Demand Surged in More Than 90% of Companies" by Salesforce 
    5. "69 Compelling Marketing Automation Statistics in 2022: Market Share & Data Analysis" by Finance Online
    6. "Marketing Automation Global Market Report 2022" by Report Linker
    7. "Marketing Automation Statistics" by Truelist 
    8. "Email Marketing Automation: What is it & Why it Matters?" by Voilanorbert
    9. "10 Email Marketing Statistics You Need To Know [2022] by Tidio
    10. "25+ Lead nurturing statistics to drive more revenue" by Salesmate
    11. "Marketing Automation By The Numbers" by Business 2 Community 
    12. "30+ Lead Generation Statistics, Facts & Trends For 2022" by Startup Bonsai
    13. "Consumer Email Tracker 2020" by Consumer Email Tracker
    14. "The Rise of Marketing Automation – Statistics and Trends [Infographic]" by Invespcro
    15. "34 Marketing Automation Statistics You Need to Know" by Moosend
    16. "The ROI of Marketing Automation" by Marketo
    17. "B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]" by Content Marketing Institute
    18. "Social Media Fact Sheet 2021" by Pew Research
    19. "Sprout Social Data Report: Creating Social Ads That Drive Awareness, Engagement & Action" by Sprout Social
    20. "150+ Social Media Statistics that Matter to Marketers in 2022" by Hootsuite
    21. "29 Top Chatbot Statistics For 2022: Usage, Demographics, Trends" by Blogging Wizard