The marketing industry lies somewhere at the intersection of art and science 🧪 It's creative, unpredictable, volatile ... but also quantifiable and data-driven.

In this guide, we've gathered the most comprehensive and up-to-date collection of marketing statistics and facts for 2023.

  • Ecommerce Statistics 🛒
  • Email Marketing Statistics 📩
  • Mobile Marketing Statistics  📲
  • Social Media Marketing Statistics 📢
  • Lead Generation Statistics 🎯
  • Landing Page Statistics 🖥️
  • Marketing Automation Statistics 👀
  • Branding Statistics 🏷️
  • Inbound Marketing Statistics ⬇️
  • Conclusion 🎯
  • Ecommerce Statistics 🛒

    If you want to understand the ecommerce world at a deeper, quantitative level, take a look at the statistics and facts gathered below.

    • The ecommerce market is set to generate more than $6.5 trillion in sales by 2023. 3
    • Currently, the ecommerce sector accounts for 22% of all global retail sales.3
    • 73% of consumers prefer using multiple channels during their online shopping process. 1
    • Studies show that 90% of ecommerce businesses fail within their first four months. 2
    • Amazon, eBay, and Alibaba are the top 3 ecommerce sites in the world. 3
    Amazon is the #1 ecommerce site in the world with 524.47 million unique monthly visitors and is worth around USD$1,21 trillion. 3
    • The average online shopping spend per shopper per visit in 2022 is $2.6. 4
    • Most people favor online shopping because they can shop at any time of the day. 5
    • On average Baby Boomers spend $203 per ecommerce transaction while Generation X and Millennials spend $190 and $173 respectively. 6
    • 58% of Gen Zs say they buy products on social media, primarily Instagram, and for Millennials, this percentage is 45%. 1
    • Shopify, Wix eCommerce, BigCommerce, Squarespace, and Volusion are the top ecommerce platforms to host your online business in 2023.  6
    • 85% of orders from social media sites come from Facebook. 5
    • TikTok LIVE Shopping is on the rise, with LIVE Shopping purchases increasing a whopping 76% between 2020 and 2021. 7
    • Smartphones account for 70% of retail store visits and have significantly higher purchase rates when compared to desktops or tablets. 4
    📲
    Ecommerce revenue from mobile in 2021 multiplied by more than 3.5 times what it was in 2016. 8
    • Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing. 6
    • M-commerce or mobile commerce sales are expected to reach $728.28 billion in 2025 on the U.S. 6
    • Mobile has the worst cart abandonment rate of all devices at 78%.5
    • Cart abandonment rates for tablets (70%), and desktops/laptops (67%) follow closely behind. 5
    • 46.5% of small to mid-sized businesses believe that offering free shipping will grow their profits. 5
    • 54% of consumers who did not purchase an item in their shopping cart will do so within 24 hours, and 10% within 48 hours. 10
    • The predicted expansion of the metaverse in ecommerce market share from 2021 to 2026 is US$60.47 billion. 9
    • Roblox players spent $652 million on the site's virtual currency (Robux) and Fortnite concerts have seen 10.7M attendees. 11
    • The global gaming market generated US$175.8B in revenue in 2021 and is predicted to reach $200B by 2024. 10
    The potential impact of the metaverse varies by industry, with an estimated $2 to $2.6 trillion impact specifically on e-commerce. 10
    • 55% of online consumers made an international purchase in 2020. 1
    • A B2B company’s average order value is more than 7x a B2C company. 3
    • Currently, 46% of B2B buyers use social media to learn about available solutions. 3
    • 40% use it to compare solutions, and 35% use it for need-to-know information before they complete a purchase. 3
    • 66% of companies will research at least two or three ecommerce sites before making their first purchase. 6
    • 45% of all business purchasing managers will take from 1-6 months to properly research a new product or set of products. 6

    Email Marketing Statistics 📩

    Email marketing remains king in terms of revenue and reach. Just look at these email stats we've compiled; they will surely help you future-proof your marketing strategy.

    • 306 billion emails are sent and read daily! 4
    • 58% of email users view their spam folders once a day. 12
    • 85% of all emails end up in the spam folder. 12
    • 64% of small businesses connect with their audience through email marketing. 13
    • 75% of businesses email marketing services and tools. 14
    • 49% of consumers admit they want to receive emails from brands if it contains coupons and specials. 14
    📧
    Email marketing produces an ROI of $36 per dollar spent.

    This is much higher than other advertising platforms. In some industries, ROI for email marketing can be as much as $44 per $1. 15

    • Retail, eCommerce, and Consumer Goods have the highest email marketing ROI. 15
    • Email open rates and click-through rates have increased since the pandemic in 2020. It seems that online shopping culture is here to stay. 13
    • The average email open rate across all industries in 2022 is 16.97%, and the click-through rate is 10.29%. 15
    • Consumers spend approximately 10 seconds reading brand emails which gives businesses just enough time to close a sale if their CTA is located near the top of the email. 4
    • 48% of recipients will open an email based on the subject line, while 55% will read an email because they recognize the brand. 12
    • Emojis in an email subject line yield a 56% higher email open rate. Emojis and video content in emails are highly favored as the consumer base moves to the Gen Z demographic. 13
    • Abandoned cart recovery emails have a 40% open rate, which significantly impacts overall sales. 13
    • Call-to-action buttons in an email increase click-through rates by 28%. 13
    • Personalized emails generate a 760% revenue expansion since consumers respond well to customized offers. 13
    59% of email marketers believe they would save 6 hours per week by using automation software for their emails. 13
    • 50% of Small and Medium Businesses (SMBs) use email automation for their drip campaigns. 4
    • 73% of millennials would rather have businesses communicate with them via email. 13
    • 50% of consumers purchase through marketing emails at least once a month. 16
    • 43% of email users will not think twice about reporting an email as spam. 16
    • The average open rate for B2B email rates is 15.1%, slightly below the overall average across industries. 13
    • 93% of B2B marketers use email to distribute their brand's content. 16
    • 85% of B2B organizations use and would pay for email marketing software to meet their automation and content distribution needs. 16
    • The percentage of Small and Medium Businesses (SMBs) that use email automation for their drip campaigns is 50. 16
    • 86% of businessmen and women would choose email over other digital communication platforms. 16
    • 87% of B2C marketers use email automation as a key part of their marketing strategy. 16
    • 50% of consumers buy products from marketing emails at least once every 30 days. 16
    • 52% of BCB organizations don’t send mobile-friendly emails. 13
    • Consumers state that email is the number one way they discover coupons from brands. 16
    • 42.3% of users delete emails that are not optimized for mobile devices. 13
    • Mobile email views outrank desktop views by up to 3x. 13
    • 85% of users access their inboxes on a mobile device. 13
    36.3% of global email opens are done through mobiles. Despite this growing trend, 20% of marketing campaigns are not optimized for mobile. 13
    • More than 33% of business professionals use mobile devices to check their emails. 17
    • Apple has the greatest share of email users in 2022 at 57.97%. 15
    • Outlook and Gmail dominate business email usage with a combined market share of 63%. 15
    • Email is the primary lead generation source for 87% of marketers. 18
    • While average email unsubscribe rates are lower than 1%, the top reasons for users unsubscribing seem to be; irrelevant emails (43%), too many emails (59%), and they don’t remember signing up to the mailing list (43%). 13
    • 44% of consumers are more likely to purchase products when the promotional email contains emojis. 13
    • Segmented email campaigns have a 14.31% higher open rate and a 100.95% greater click-through rate than non-segmented campaigns. 13
    • The unsubscribe rate for segmented campaigns is 9.37% lower than for non-segmented emails. 13
    • Standard email marketing campaigns generate 3x lower revenue than segmented campaigns. 13
    • Personalizing your emails for each segment of your audience yields 6x higher transaction rates. 17
    👉
    Email automation saves businesses time, increases revenue, and improves lead generation. 17
    • The average ROI for marketing automation is $5.44 per $1. 13
    • Email open rates across the marketing industry average at 20.5%, with clickthrough rates of 1.8%. 13
    • 95% of Baby Boomers use email as a form of communication. 18
    • 52.8 billion Gen Xers use the internet daily and will likely open an email. 18
    • 81% of millennials would likely check their emails while on vacation. 18
    • 25% of Gen Zs check their email inbox first thing in the morning. 18
    • 60% of consumers will subscribe to a brand's email list compared to 20% who will follow brands on social networks. 17
    • 47% of marketers believe email is their most effective channel, while 39% would choose social media. 13
    • Email marketing has a better ROI than social media. 4

    Mobile Marketing Statistics  📲

    More than 63% of google searches are performed on mobile and that figure is only set to increase as more and more users toss aside bulky desktops for faster-loading mobile sites.

    • 4 out of 5 consumers questioned expressed that they use smartphones for online shopping. 19
    • During the Black Friday rush, 54.4% of consumers in Latin America stated they purchased an item after viewing a mobile ad. 19
    • 50+% of sales in the travel and hospitality industry come from mobile and digital sales. 4
    46% of people in the U.S. admitted to searching for more information about a product or service through a mobile app. 20
    • Close to 90% of people who recommend a brand do so after having a positive experience on their mobile site. 20
    • The global mobile marketing market was estimated at 11 billion U.S. dollars in 2020 and was predicted to reach 57.85 billion U.S. dollars by 2030. This signifies a compound annual growth rate (CAGR) of more than 18%. 4
    • In 2019, advertising spending on app installs totaled 57.8 billion U.S. dollars worldwide and is now set to grow to 118 billion U.S. dollars by the end of 2022. 4
    • Mobile apps are estimated to produce more than $613 billion in revenue by 2025. 4
    • Mobile gaming is the biggest revenue segment of the worldwide gaming market which is not an easy feat considering the popularity of other gaming platforms. 4
    • 57% of people stated they look for an app to learn more about a product/service. 20
    • Video marketing was reportedly the most expensive type of ad to drive conversions on both Android and iOS apps. 4
    • Mobile commerce comprises more than 70% of all e-commerce sales. 20
    • The number of mobile shoppers in the US is predicted to surpass 187 million by 2024. 4
    43% of smartphone owners rate online shopping as one of their top activities. 4
    • 83% of consumers use a shopping app on their smartphones while inside a retail store. 20
    • 58% of cross-platform sales use mobile to finalize the purchase. 20
    • By the end of 2022, mobile ad spending will surpass desktop. 4
    • An estimated 51% of advertising spend will go to mobile and 49% to desktop. 4
    • Mobile bounce rate averages 67.4%, while desktop drops down to 32%. 20
    💭
    79% of all keywords rank differently on mobile and desktop. 21
    • 47% of keywords in the top 20 have different positions on desktop and mobile. 21
    • 62% of organic searches display different results on different platforms. 21

    It's fairly evident from these mobile marketing statistics that having a well-developed mobile marketing campaign as part of your cross-channel strategy will take your business to far greater heights.

    Social Media Marketing Statistics 📢

    There has been a shift in consumer behavior since the pandemic, of which all social media app makers are, no doubt, aware.

    • Around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.22
    • As of April 2022, there were 4.7 billion social media users around the world - this equates to 58.7% of the total global population!4
    • The largest percentage of social media users are in their twenties (32.2%) with the 30 - 39 year group coming in second (22.2%). 23
    • Globally, social media users are 46.1% female and 53.9% male.23
    Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. 4
    • In 2022, 4.0 million Gen Z'ers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.24
    • 34.1% of females between the ages of 16 and 24 will follow influencers as opposed to only 26.4% of males in the same age group.23
    • TikTok overtook Facebook as Gen Alpha's (13 - 15 year age group) go-to social media platform between Q1 2021 and Q1 2022.24
    • Twitter and LinkedIn users are the only audiences that prioritize being engaged over being amused.24
    • Ad spending on social media is projected to reach over $173 million in 2022. 23
    • 68% of business owners intend to increase their influencer marketing spend in 2022.24
    • Social media is the top channel for marketers in 2022, with 44% preferring it over other channels.16
    • Top media formats marketers use include videos 59%, blogs 48%, images 46%, and infographics 45%. ^16
    • The top social media-related challenge for marketers is creating engaging content (27%), reaching the target audience (25%), finding ideas for new content/gaining and keeping followers/measuring ROI (23%).16
    Marketers have been diversifying away from Facebook steadily since 2019. When asked to select their single most important platform, only 47% selected Facebook, down from 67% in 2018.16
    • Marketers plan to increase their investments in TikTok (62%) and Instagram (54%) in 2022.16
    • Global sales through social media platforms were estimated to reach $560 billion in 2020 while the value of social eCommerce sales in 2022 is estimated to reach $958 Billion.11
    • Global sales through social media platforms are estimated to reach $2.9 trillion by 2026.11
    • Facebook reached 2.936 billion monthly active users in April 2022.25
    • As of Q1 2022, Facebook users were 44% female and 56% male. 9
    • Facebook’s global advertising audience was 2.141 billion as of April 2022.25
    • Following a peak of 179.7 million last year, it's estimated that the user base will lose 2.1 million people by the end of 2024 but hold steady at 177.6 million through 2026.16
    • Marketers have been diversifying away from Facebook steadily since 2019 and when asked to select their single most important platform, only 47% selected Facebook in 2022 in comparison to 67% in 2018.16
    • Overall, it seems the Facebook app is becoming less about the feed, with 43.2% of users finding its content less relevant, and more about subcultures.23
    • As of 2021, there were more than 200 million small businesses around the world using Facebook’s tools.16
    • Facebook ads are used by 70% of marketers.16
    • YouTube’s potential advertising reach is 2.562 billion. 7
    • 79% of YouTube users will also use Facebook.23
    • Users spent an average of 23.7 hours per month on YouTube Android App.23
    • 2018 marked the fastest growth for YouTube viewership in the previous two years, with the number of hours people spent watching YouTube videos up 60% year-to-year. 16
    • More than two-thirds of US teens and adults could recall the names of specific brands highlighted in YouTube influencer videos. 26
    💁
    86% of consumers said they had purchased or considered purchasing a YouTube influencer-endorsed product.26
    • YouTube said that 40% of creators who weren’t previously monetizing video content got a check in January after launching in August 2021.26
    • The number of WhatsApp users in the US is expected to hit 85.8 million by 2023.25
    • WhatsApp is most popular among American internet users aged between 26-35. In fact, 27% of all Americans online between 26-35 years old use WhatsApp.24
    • 54% of millennials and just over a third of baby boomers (36%) use WhatsApp on a daily basis.24
    • During the 6 years that Whatsapp has operated as a Facebook subsidiary, the messenger’s monthly active user base has increased by 365%, from 465 million in February 2014.24
    • WhatsApp's market penetration is the highest in several European countries, specifically the Netherlands at 85%, followed by 83.1% in Spain, and 83% in Italy.23
    • 84% of people use Instagram to discover new products.20
    • 76.9% of users have not used Instagram’s shopping feature yet.20
    • 33% of consumers have bought something in an online store using a discount code advertised on Instagram.20
    • 48% of people who saw an influencer talking about a product in a story subsequently bought it. 20
    • Instagram Ads are most likely to reach men and women between the ages of 18-34.23
    • The average Instagram engagement rate for all post types is 1.94%.23
    • Instagram is Gen-Z’s favorite social media platform.23
    • 91% of active Instagram users say that they watch videos on the platform weekly.23
    • Instagram’s Reels is quickly picking up speed in a very short space of time, growing 27% since Q4 2020.15
    • Twitter's ad revenue in 2018 was approximately $600 million.19
    • 68.8% of US companies with more than 100 employees use Twitter for marketing.19
    The total number of members that marketers can reach with LinkedIn ads increased by roughly 20 million (+2.4%) in the three months leading up to April 2022.7
    • LinkedIn’s advertising audience reach grew by 11.1% over the past 12 months.7
    • 59.9% of LinkedIn’s users are between 25 and 34 years old, the age group that is mostly starting and growing their careers.26
    • LinkedIn has 722 million members while Instagram currently has 1 billion users and Facebook has 2.74 billion. More importantly, these 722 million are coming to LinkedIn to see content related to their work.25
    • Tiktok was valued at US$43,52 billion USD in 2021.4
    • If you wish to market to Gen Z (females at least), you should be searching for TikTok influencers with whom to partner - the 18 -24-year-old age group is the highest percentage of users with 27.94% and 11.97% male.22
    • TikTok has the second most engaged user base when compared to its competitors, with 29% of its active worldwide Google Play installs opening the app every single day each month in Q2 2022.11
    • TikTok’s ad revenues worldwide will skyrocket by 200.0% to $11.64 billion this year, surpassing those of Twitter, Snapchat, and Pinterest, but remaining well behind Meta's.26
    • TikTok has seen huge growth (+18% weekly usage year-on-year) among 13 - 15-year-olds in the space of one year alone.15
    • 97% of searches on Pinterest don’t feature a specific brand name in the search query. 27
    • The number of users engaging with shopping surfaces on Pinterest has grown more than 215% year over year 26 with more than half of US users using the platform to shop. 27
    • Pinterest's global advertising reach has grown 4.1% from Jan 2022 (225.7M) to April 2022 (235M).25
    • Pinterest has seen a 7.3% YoY increase in ad reach.25
    • The biggest audience on Pinterest is females between 25 and 34 years of age.25
    • The US (42.81%) and Brazil (8.35%) are the top territories with the largest Pinterest advertising audiences.25
    • Pinterest ranked fourth after YouTube, Facebook, and Instagram in 2021, with 31% of U.S. adults claiming to have used it.11
    • 98% of users have tried something they’ve seen on Pinterest.27
    • 89% of people using Pinterest are using it to get inspired when it comes to what they should purchase next.27
    • 85% of Pinterest users have bought something based on pins they have seen.27
    👀
    Advertisers could reach 589.4 million users on Snapchat in April 2022.7
    • The total number of users that marketers can reach with ads on Snapchat increased by roughly 32 million (+5.8%) in the three months leading up to April 2022.7

    One thing is for sure, social media use is evolving with consumers calling more of the shots than before. Trending content is visually-driven, humorous or joy-provoking, and more "real."

    Lead Generation Statistics 🎯

    A great lead generation strategy is the foundation of all successful marketing plans.

    • 50% of marketers consider lead generation a top priority in their marketing campaigns. 16
    • Digital lead generation advertising spending in the United States is estimated to amount to 3.2 billion by the end of 2023. 4
    • 61% of marketers consider generating traffic and leads to be their biggest challenge. 16
    • Content marketing generates 3x more leads than traditional marketing. 28
    The GDPR (General Data Protection Regulation) law significantly reduced lead databases for many organizations. 28
    • Organizations with 401-1000 page websites get 6x more leads than sites with 51-100 pages. 28
    • 45% of respondents believe webinars to be the most effective channel in generating top-of-the-funnel demand. 4
    • Virtual events and digital experiences came in second at 35%. 4
    • 53% of marketers spend close to half their marketing budget on lead generation. 28
    • Nurtured leads account for 47% of larger purchases than leads. 29
    • The ecommerce lead conversion rate in 2021 was only 2.12%. 6
    • The mean landing page conversation rate across industries is 4.02%. 30
    • The highest converting industry when it comes to landing pages is vocational studies & job training. 30
    • 43% of B2B marketers find collecting lead data to be the biggest problem for lead conversion. 29
    • Calls are the number one way companies use to connect with their prospects but 87% of consumers will not answer an unknown call. 29
    • 44% of leads try to contact a business after working hours. 29
    • Saas companies using forms have a conversion rate of 2.4%. 31
    • Top-performing companies have a benchmark of 25% for lead conversion. 31
    80% of marketers believe marketing automation generates and converts more leads. 28
    • Digital lead generation advertising spending in the United States will amount to 3.2 billion by the end of 2023. 4
    • Webinars have an adoption rate of 44% and are one of the most common lead generation methods. 28
    • Website lead conversion rates drop by 4.42% with each additional second of site load time. 32
    • 86% of marketers saw an increase in brand awareness by using digital marketing channels. 32
    • 82% of marketers will increase their investment in podcasts or other audio content in 2022. 16
    • 54% of podcast consumers are more likely to purchase from the brands they hear advertised on podcasts. 16
    • Lead conversion rates for agencies average 3.3%. 33
    • The B2B ecommerce industry has an average lead conversion rate of 3.2%. 33
    • Lead conversion rates for B2B services average 3.5%. 33
    • Lead conversion rates for the financial industry average 4.3%. 33
    📧
    Email marketing is still one of the most effective ways to generate leads and 78% of email marketers have witnessed an increase in engagement over the last year.28
    • 51% of B2B marketers stated social media resulted in lead generation and sales growth in 2020.28
    • Content marketing generates 3x more leads than traditional marketing.28

    The key takeaway from these stats is that lead generation strategies increase revenue significantly.

    So, invest in lead nurturing and ensure you have the proper tools to measure your results—your sales team will thank you!

    Landing Page Statistics 🖥️

    From landing page optimization to navigation bars, visuals, and testing, let's take a look at some recent stats that show just what to (and not to) do!

    • 4 in 10 clicks generated by B2B companies direct consumers to the homepage in place of the landing page. 6
    • 52% of B2B PPC ads point to a home page instead of a landing page. 6
    • Creating 30 or more landing pages can get up to 7x more leads than those who have less than 10. 6
    Marketing specialists have found that companies see a 55% increase in leads when they increase the number of landing pages from 10 to 15. 34
    • According to 46% of B2B marketers, form layout has a massive impact on conversions. 35
    • A good landing page conversion rate would be from 2.6% to 6.1%. The average rate is 4.02%. 36
    • More than 20% of companies that use landing pages admit to not having a reliable landing page testing strategy. 7
    • An eye-tracking study shows that it takes 2.6 seconds for a user’s eyes to land on the part of your site that will leave an impression. 7
    • The average landing page bounce rate is roughly 40.5%. Of course, the lower the bounce rate is, the better your landing page is performing. 7
    • A one to ten-second delay in load speed increases the probability of the visitor bouncing by 123%. 35
    • Up to 70% of web traffic comes from mobile devices 34 so it makes sense that 86% of the most successful landing pages are optimized for mobile devices. 16
    • Email post-click landing pages could generate $48 in ROI for each $1 spent. 35
    • As far as channels, email converts best at 13.0%. 36
    • Apps and devices have the highest category conversion rate (6.2%). 36
    48% of top landing pages ranked in Google Maps and organic search query results. 16
    • A quarter of online shoppers land on product-detail pages. 35
    • 92% of people read an online review before buying and 88% of those people trust peer reviews more than brand-sponsored messages. 7
    • 88% of consumers trust online reviews as much as personal recommendations. 34
    • In a research study titled The Impact of Color on Marketing, researchers discovered that up to 90% of consumer decisions about particular products are based on color. 7
    • Landing pages that include images of people instead of objects receive a higher CTR while images without text have a 52% higher CTR than images that don't have text. 35
    • Landing pages that include a price can double lead generation - if a price isn't displayed, potential customers automatically assume that the product is expensive. 7
    • When compared to interactive Wheels of Fortune, pop-ups, and sign-up boxes, landing pages have the highest conversion rates. 35
    • 78% of landing pages have a load time of 5 seconds or less. 35
    💡
    Long-form landing pages can generate up to 220% more leads than above-the-fold call-to-action (CTA). 6
    • Most website visitors are starting to scroll past the fold. In fact, they often spend over 66% of their time scrolling down to see what lies underneath. 7
    • Companies that create 30 or more landing pages get 7 times more leads than those that use fewer than 10. 6
    • Publishing effective landing pages at regular intervals will get you more leads. Publish more than 40, and it could generate 12x more leads. 35
    • 86% of the top landing pages are mobile-friendly. 34
    • Google determines a good page load speed to be 2-3 seconds. 34
    • Conversions can be boosted by up to 300% or more if correct targeting and testing are implemented. 6
    • The average conversion rate for landing pages is roughly 2.35%.6
    • The top 25% of websites have conversion rates of at least 5.31%, while the top 10 percent have conversion rates of at least 11.45%. 7
    • Marketers see a 4.42% drop in conversion rates for every second of page-load time. 36
    • The average landing page bounce rate is roughly 40.5 percent. Of course, the lower the bounce rate is, the better your landing page is performing. 7
    Personalized CTAs convert 202% better than default versions. 16
    • Viewers are 80% more likely to read content that features colorful visuals. 16
    • Visual Website Optimizer ran one test that compared a fake, stock truck driver with a real one. The landing page with a real person pulled in over 161% more clicks and a 38% registration increase. 16
    • 58% of companies use clickable graphics. 35
    • Images without text have a 52% higher click-through rate than images with text. 35
    • More than half of SaaS landing pages have a green Call to Action (CTA) button. 35
    • Only 2 out of 10 people read the whole of a landing page, but 8 out of 10 people read the headline. 35
    • Readability increases roughly 11.8% in accordance with copy length - Keep your landing page copy short - say 250-300 words unless you’re selling software that is a more complicated, complex product like a SaaS product. 34

    If you aren’t incorporating landing pages in your marketing strategy, it’s time to start!

    Marketing Automation Statistics 👀

    It's a no-brainer—of course, you should automate your marketing efforts & operations.

    • 17.4% of Marketers consider marketing automation the most effective digital marketing technique. 4
    • Oracle, Adobe, and Hubspot are the top three marketing automation solutions chosen by U.S. industry professionals and account for close to 50% of the market share. 4
    🌐
    The global market size of the marketing automation industry is 357,519 companies. 37
    • 47% of survey respondents claimed they used automation in their social media marketing efforts. 4
    • Email marketing is the most automated marketing channel according to 65% of respondents. 4
    • 43% of businesses believe an improved customer experience was the most advantageous impact of using marketing automation tools. 4
    • 38% of respondents feel automation frees up staff time and 35% claimed it helped them with better decision-making and more accurate data. 4
    • Intercom was the most popular mobile marketing automation software tool in the android app category achieving 36% integration reach. 4
    • Freshchat Freshdesk Messaging by Freshworks ranked second and was also integrated with 23% of apps that used marketing automation software. 4
    80% of organizations are worried that automation will compound technical debt. 38
    • 58% of marketers feel price is the most important factor to consider when choosing a marketing automation solution and 54% rate ease of use as the second most important factor. 38
    • Another study found that 86% of marketers consider ease of use to be the most important factor when evaluating automation tools. 29
    • 74% of respondents said the automation's ability to save them time was its largest benefit. 29
    • Marketing automation tools have been said to improve productivity by approximately 20%. 39
    • By 2022, 80% of all advertising processes will be automated. 39
    • 46% of marketers claim strategic execution of automation amplifies their success. 29
    91% of marketing automation users agree that automation is important to the overall success of their online marketing activities. 29
    • The global marketing automation technology market is expected to grow to $25.1 billion by the end of 2023. 4
    • By 2026, the market is projected to reach $9.36 billion at a CAGR of 12.5%. 6
    • Marketing automation on average drives a 14.5% increase in sales productivity and a 12.2% decline in marketing overhead. 29
    • 80% of marketing automation users had an increase in lead conversions. 29
    • 63% of companies are outperforming competitors due to marketing automation. 39
    • B2B marketers using marketing automation increased their sales pipeline contribution by an average of 10%. 39
    • The number one reason cited by 85% of respondents for implementing lead nurturing automation is revenue growth. 39
    • 75% of email revenue is generated from triggered personalized campaigns. 39
    • 76% of marketers that implement marketing automation see a positive ROI within a year. 40
    • 44% of marketing automation users see a return within six months. 40
    👉
    Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. 40
    • Companies that have a matured marketing automation system achieve 32% greater revenue compared to their projected growth. 40
    • Mature automation users enjoy 79% more revenue than the least mature companies. 40
    • The average ROI for marketing automation is $5.44 per $1. 41
    • 68.5% of marketers swear email marketing automation enhanced their targeting. 28
    • Email automation saves businesses time, increases revenue, and improves lead generation. 28
    • The number of marketers using automation tools for content management has grown from 22% in 2021 to 29% in 2022. 16
    • 48% of marketers claimed they automated content. 16
    • 46% of businesses said they want to increase their content creation budget in 2022. 16
    • 50% of marketers say they outsource some content marketing. 17
    • 56% of millennials watch video content right before bed. 16
    • 23% of marketers use marketing automation for content management. 42
    80% of marketers believe marketing automation generates and converts more leads. 42
    • 30% of marketing professionals use marketing automation for their landing pages. 42
    • In 2027, the worldwide chatbot market is projected to total $454.8 million in revenue. 4
    • In 2018, the chatbot market was worth $40.9 million, so this increase is massive. 4
    • Facebook Messenger has over 300,000 operational chatbots. 43
    • Chatbots were the fastest-growing communication channel used by brands in 2020. 43
    • Chatbots are better received in Europe than in the U.S. 43

    As you can see from the stats, the marketing automation industry is set to expand.

    Branding Statistics 🏷️

    Branding is the foundation of any business, the core of how and what you communicate with your audience that makes you stand out from the competition and builds up a loyal customer base.

    • 64% of consumers make a purchase after watching a branded piece of video content. 42
    • According to a Harvard Business Review study, customers who are fully connected to a brand are worth 52% more to a business than someone who isn't.42
    • 64% of women and 68% of men have felt an emotional connection with a brand. 44
    Brand recognition can be increased by 80% simply by employing a signature color. 45
    • Of 24 000 people, 37% proved to be "brand loyalists", meaning the look for brands that they can align with. 42
    • Companies without any branding to connect with their audience had a -18% customer value. 44
    • Having a great brand can bring down hiring and training expenses by as much as 50%. 45
    • An effective branding strategy can boost click-through rate (CTR) on online ads by 2 - 3 times. 44
    • Google is one of the most recognized brands in the world with their value amounting to approximately US$303.2B in the US alone, in 2020. 45
    • Logo costs vary greatly and the price generally has little to do with the success of the brand, for example Pepsi is in the million-dollar logo club while Coca-Cola got theirs for free. 43
    • Brands voted by consumers as having the most visually appealing logos include Apple, Nike, Coca-Cola, Google, and FedEx. 42
    • There are over 10 000 branding & positioning agencies worldwide. 42
    • Presenting a brand consistently across all platforms can increase revenue by up to 23%. 44
    It takes between 5 to 7 impressions to even start creating brand awareness, which is why consistency is so important. 45
    • Consistently presented brands are 3.5 times more likely to enjoy high brand visibility than those with an inconsistent brand presentation. 44
    • 90% of users expect to have a similar brand experience across all platforms/channels. 45
    • Fully connected customers to your brand are 52% more valuable than satisfied customers, while emotionally connected customers have a staggering 306% higher lifetime value. 45
    • Longer landing pages that outline imperative information generate up to 220% more leads than above-the-fold calls to action. 46
    • 61% of people are more likely to buy from companies that deliver unique content. 44
    • 94% of customers are likely to show loyalty to a brand that offers complete transparency and 89% of shoppers are loyal to brands that share their values. 44
    • 54% of consumers would like to see more video content from brands they support. 44
    • 53% of businesses rely on content marketing as a branding strategy. 44
    • 77% of consumers purchase items based on their brand name rather than the name of the object itself (eg. iPads, Kleenex, and Scotch Tape). 42
    💁
    79% of people say that user-generated content highly impacts their purchasing decisions. 46
    • Leads developed through employees’ social media activities convert 7 times more frequently than other leads. 46
    • Consumers are looking for customized marketing messages, with 72% saying they only engage with content related to their specific interests. 45
    • 82% of consumers feel better about a brand after reading customized content. 42
    • 65% of consumers say that they buy from brands that they have a strong emotional connection with and 90% of these highlight positive emotions as the key. 46
    • 43% of consumers of all ages, and 47% of GenZ consumers, say they'd be more likely to engage with a brand that shares photo or video content. 46
    • Content marketing gets three times as many leads as advertising by encouraging engagement, increasing brand awareness and recognition, and building deeper customer connections. 45
    • Only 10% of consumers say influencer content resonates as authentic with them, and a mere 19% say that brand-created content is the most authentic. 44
    • 75% of consumers surveyed believe there is value in brands exhibiting humor on social but only 25% actually want brands to bring on the snark full force. 44
    • The majority of consumers buy from brands that are honest (86%), helpful (78%) and friendly (83%). 45
    69% of people fear that more brands than ever are spreading fake news or misinformation. 42
    • The majority of people (50%) follow between 1 - 4 brands on social media channels while 26% follow 5 to 9 brands, 22% follow 10 or more brands, and 3% follow zero brands. 42
    • 58% of buyers switched to a private label brand when their preferred brand wasn’t available and 40% of those said that they will continue to buy the brand that they switched to. 44
    • Word-of-mouth marketing is a strong contender for lead generation as 62% of customers share deals with friends. 46
    • Up to 70% of consumers claim to feel closer to a brand because of content marketing. 45
    • More marketers are now recognizing the benefits of using automation for branding with around 50% of respondents saying that automation actually improved brand consistency in 2021. 42
    • 69% of consumers will engage with your brand using chatbots. 42
    • On average, companies spend 5-10% of their annual marketing budget on re-branding. 45
    • The majority of consumers are looking to buy from brands that are honest (86%), helpful (78%), and friendly (83%). 46
    • Nearly 50% of young consumers are looking for more personality from brands on Instagram and Twitter. 46
    • The top four colors used by companies include: red, blue, gray scale, and yellow. 42
    • If you use a signature color scheme in your brand, across multiple platforms, you can increase a consumer’s recognition of your brand by up to 80%. 43
    • Pepsi is in the million-dollar logo club, while Coca-Cola—using the same logo since 1886—got theirs for free. 45
    💭
    92% of people trust recommendations from individuals (even if they don’t know them) rather than brands. 42
    • 70% of US recruiters and HR professionals have rejected candidates based on information they found online. 44
    • 82% of customers trust a company when their senior management members are active on social media. 45
    • 77% of all discussions on social media are folks seeking advice, information, or help - this is much easier to answer and interact as an individual as opposed to a company. 44
    • Having a great brand can bring down hiring and training expenses by as much as 50%. If people resonate with your brand, it won’t take much convincing to have them come work for you. 45
    • Nearly half of all employees believe they don’t have the tools to effectively enhance their employer brand. 45
    • 63% of employees say a consistent branding experience has an impact of whether or not a deal is closed. 45
    • 96% of companies believe employer brand and reputation can positively or negatively impact revenue, yet only 44% actively monitor the impact of their brand. 46
    • 40% of Millennials say market reputation has the biggest influence on their impression of an employer. 46
    • 80% of the B2B buying process takes place with zero human contact. 46
    • 74% of B2B consumers conduct more than half of their research online before making an offline purchase. 45
    77% of B2B buyers state that their latest purchase was very complex or difficult. 45
    • 89% of B2B marketers think that brand awareness should be the most important goal. 46
    • 7 out of 10 hashtags are branded on Instagram as companies associate their posts with brand-specific hashtags. 45
    • It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website. 44
    • Almost ¾ of small businesses invest in social media marketing as part of their brand strategy. 45
    • Of all internet users, 65% see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source. 44
    • 74% of B2B consumers conduct half of their research online before making an offline purchase. 45
    • The top three channels SMBs plan to extend their employer brand are company website (69%), online professional networks (61%), social media (47%). 45
    • Direct mail has the 3rd highest ROI behind email and social media. 47
    • In the UK alone, listeners spend an average of 23 hours per week listening to the radio. 47
    68% of marketers today plan to expand their digital strategy into TV ads. 47
    • A startling 65% of consumers can recall visual content after 3 days; it’s safe to say visual marketing works. 47
    • In fact, over 50% of Europeans listen to the radio at least once per day - that’s a huge audience. 47

    It's fairly obvious that in today's saturated markets, branding is the key to unlocking more sales.

    With consistency and creativity, you can create a brand voice and image that speaks to your target audience and keeps you at the forefront of their minds.

    Inbound Marketing Statistics ⬇️

    Inbound marketing is looking more and more appealing as consumers take the wheel and actively search for the information they need.

    • Inbound Marketing costs $14 less than traditional marketing for each newly acquired customer. 48
    • Content marketing can save marketers up to 62% more and bring three times more leads compared to traditional marketing. 48
    Inbound leads acquired after five months of consistent inbound marketing are 80% less expensive than outbound leads. 48
    • The cost per lead generated by inbound marketing is on average a massive 60% less than outbound generated leads. 16
    • According to inbound marketing stats, the cost for lead acquisition for inbound is at least 67% less than that of outbound. 49
    • Businesses that apply inbound marketing tactics can generate as high as 126% more leads than those that don’t. 49
    • A properly executed inbound marketing strategy is 10x more effective for lead conversion than outbound. 16
    • Only 18% of marketers believe outbound practices generate high-quality leads. 16
    • 88% of video marketers say that video increased their inbound marketing ROI. 48
    💡
    The top new marketing investments for 2022 include Twitter spaces, YouTube Shorts, Instagram Living Rooms, Facebook Live Shopping, and Spotify Green Room. 16
    • Building brand awareness is the primary goal for 49% of businesses that implement inbound marketing strategies. 49
    • Almost half (48%) of marketing teams expect their budget to increase in 2022. 16
    • Content marketing ranks as the most effective tactic for almost 20% of marketers worldwide. 16
    • For over 80% of marketers, social media is the primary approach to inbound marketing.16
    • More than 70% of search engine users are only interested in organic search results. 48
    • 48% of the companies that use a content marketing technique give priority to blog content creation. 48
    • According to surveys, preferred content strategies include business blogging (86% ), emails (67% ), and infographics (45% ). 48
    • Blogs cover a quarter of all the websites on the internet. 48
    • The preferred form of media for a content strategy is video content, out-ranking blogs and infographics. 48
    53% of marketers indicated that email marketing had been their most effective channel for early-stage lead generation. 48
    • More than 70% of search engine users are only interested in organic search results, and 80% of business executives prefer getting information about a company organically rather than through search engine ads. 48
    • 77% of internet users regularly read at least one company blog, and 79% of companies that have a blog report a positive ROI. 48
    • Leads gained through SEO have a close rate of 14.6% as opposed to just 1.7% with outbound. 49
    • Search engines are now the leading source of referral traffic (34.8 percent), overtaking social media (25.6 percent). 49
    • Instagram, YouTube, and Facebook are the top 3 social media platforms marketers are using in 2022. 16
    • 83% of marketers believe it’s more effective to create higher quality content less often. 16
    • Top website traffic sources include organic search at 27% and direct search at 22%. 16
    • The top media formats being used by marketers include videos 59%, blogs 48%, images 46%, and infographics 45%. 16
    • Interactive content is at the top of the content marketing trends to watch in 2022. 16
    Marketers are investing the most in live streaming and short-form video content. 16
    • Marketers should focus on making the highest quality content possible, even if it means posting less often (83%) v.s posting on social media as often as possible, even if it means lower quality content (17%). 16
    • 53% of marketers optimize photos or videos for visual search engines with 49% finding it to be one of their most effective strategies. 16
    • In 2018, the percentage of web pages that were accessed on a mobile device tipped over the 50% mark. 16
    • More than half of mobile page visitors will leave the site if it takes more than 3 seconds to load. 16
    • The best inbound marketers are using content to their advantage and experiencing 20% annual growth in website traffic. 16
    • Omni-channel campaigns result in nearly 20% better engagement rates and 250% better purchase frequency than single-channel campaigns. 16
    • An integrated inbound strategy can drive up to 1270% return on investment. 16
    • 81% of consumers will unfollow creators if they post sponsored content more than a few times a week. 8
    • Each month, approximately 409 million people view more than 20 billion pages. 14
    • 70-80% of users ignore sponsored search results. 16
    🙆
    68% of online and SaaS buyers spend time reading the content by brands that they are interested in. 48
    • 90% of surveyed start-up founders indicated that SEO & Content Marketing is the main element of creating brand awareness and high-quality leads for their business. 48
    • 85% of the biggest SaaS businesses own an active blog. 48
    • 18% of the best SaaS businesses also have podcasts of their own that they use for marketing efforts. 48
    • High-quality content marketing can generate a ROI of 448% or more for SaaS brands. 11
    • The most favored form of media for a content strategy is video content, preferred over blogs and infographics. 48
    • 85% of businesses include video marketing as a tool in their strategy. 48
    • Among marketers that use video, 92% state that it’s an important element of their inbound marketing tactics. 48
    • 88% of video marketers say that video increased their inbound marketing ROI. 48
    Uploads for videos over 60 minutes passed the one million mark, representing a 43% increase year-over-year and a nearly 4x jump from 2019 numbers. 16
    • 58.6% of businesses surveyed said that they made long-form videos last year. They also said that out of these videos, webinars received the most engagement from viewers.16
    • 22.4% of marketers say that their main goal for video content is driving brand awareness with 21.6% saying product education is their goal. 16

    We're seeing more high-quality leads at a fraction of the cost and a rising interest from consumers in brands that speak out about relevant topics and really stand out from the crowd with authenticity (#woke and all).

    At the end of the day, it's well worth investing in inbound marketing with a particular focus on video, SEO, and email marketing.

    Conclusion 🎯

    The marketing industry is always evolving and keeping ahead of the current trends is a great way to make sure your company is properly capitalizing on new tools and strategies.

    Automation seems to be taking off in a multitude of marketing avenues, showing growth in lead generation, email marketing, or social media commerce.

    We hope these stats help you strategize your marketing plans and prepare you for the trends shaping 2023 and beyond.

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