Chances are you're reading this article from your mobile device.

No? Well, more than 63% of google searches are performed on mobile and that figure is only set to increase as more and more users toss aside bulky desktops for faster loading mobile sites.

This rise in mobile usage has been largely accelerated due to the covid-19 pandemic.

People wanted information, and they weren't going to waste a minute switching on their laptops when new posts were one click away on their smartphones.

Even older demographics (we're looking at you baby boomers) got more involved in mobile culture as the TikTok craze swept through the world.

๐Ÿ’ญ
But what does this mean for marketing?

Have you heard of M-commerce yet? M-commerce or mobile commerce is the term coined for transactions completed on mobile devices.

Let's dive into 300+ mobile marketing stats which we've cleverly broken into important subsections so that you can make an informed decision about your business's marketing strategies.

  • Top 50 General Mobile Marketing Statistics ๐Ÿ“ฒ
  • Mobile Marketing Sales Statistics ๐Ÿ“Š
  • Mobile Marketing Usage Statistics ๐Ÿ’โ€โ™‚๏ธ
  • Mobile Marketing Growth Statistics ๐Ÿ“ˆ
  • Social Media Mobile Marketing Statistics ๐Ÿคณ
  • Mobile Marketing Apps Statistics โš’๏ธ
  • Mobile Ecommerce Statistics ๐Ÿ›’
  • Mobile Email Marketing Statistics ๐Ÿ“ง
  • Mobile Marketing Vs. Desktop Statistics ๐Ÿ–ฅ๏ธ
  • The Benefits Of Mobile Marketing ๐Ÿ‘Œ
  • Top 50 General Mobile Marketing Statistics ๐Ÿ“ฒ

    Mobile apps are so integrated into our daily lives, making them a great place for marketers to increase their brand awareness.

    ๐Ÿ‘‰ Whether you're browsing through your Insta feed, playing Candy Crush, or recording your newest TikTok dance, ads are everywhere.

    Some are subtle (sponsored ads that mimic the looks of other posts on your social feed) and others may be downright annoying (popups during a game).

    Either way, mobile marketers know how huge this channel is and will become. Let's look at the top stats to prove it.

    • 15 billion mobile devices were recorded to be operational across the world in 2021. Keep in mind that the global population at that time only stood at 7.9 billion. 1
    • 66.6% of the global population own and use a mobile device. 1
    • By 2025, the number of operational mobile devices is expected to reach 18.22 billion. 1
    • Android is the leading mobile operating system in the world, with a 71.93% market share. 3
    • People spend at least 5 hours per day using their smartphones. 7
    • 35% of professionals use their smartphones to check their emails. 7
    • 4 out of 5 consumers tested claimed they use smartphones for shopping. 4
    ๐Ÿ’
    Mobile users range in age from toddlers to senior citizens.

    In fact, more and more people feel that not giving their kids a mobile device (tablet or smartphone) when they're young will limit their knowledge of the world.

    As you can see from the above stats, there is almost twice the number of operational phones than people in the world.
    • In 2020, eCommerce spending in the U.S. reached $47.8 billion, and 31% of that came from mobile. 3
    • Mobile advertising spending is projected to reach a record of $327.1 billion in 2022. 1
    • This is an increase of 17.2% compared to the previous year. 1
    • By 2024, mobile ad spending will amount to nearly $399.6 billion. 1
    • Advertisers and Marketers claim they spend 51% of their budget on mobile ads. 1

    Mobile video ads have a view rate of 79%. 1

    • 63% of retailers state that social media is the best place to run ads for online stores. 3
    • 46% of people in the U.S searched for more information about a product or service on a mobile app. 3
    • The number of mobile-only social network users in 2021 in the U.S. was 115.9 million. 3
    • 92% of Facebookโ€™s advertising earnings come from mobile devices. 2
    ๐Ÿ””
    The mobile advertising market is a steadily climbing industry and marketers are quickly capitalizing on this.

    Video ads seem to generate the most views on mobile since it's a format that's perfectly optimized for it.

    Clearly, mobile ad spending will only increase over the next few years as mobile strategy becomes a major aspect of business plans.
    • Google data has shown it takes 22 seconds on average for mobile pages to load. That's eons in the digital world. 6
    • 53% of site visits are abandoned if a mobile website takes longer than three seconds to load. 6
    • An improvement of 0.1-second in mobile site load time meant an 8.4% increase in conversion rates for retail sites. 6
    • Experts predict that the average smartphone data usage will increase from 10GB (2020) to 35GB in 2026. 12
    ๐Ÿ’ก
    If we step away from apps and look at mobile sites, there is a lot that still has to be done.

    Minor steps like improving site load times could add a whole new dimension to your business's revenue.
    • 51% of smartphone users are more likely to use a company's mobile app for shopping because of rewards and discounts. 6
    • It is 2.3x more likely that a person who is actively searching for an item via mobile would make a purchase in-store. 6
    • 60% of smartphone users contact businesses directly after performing a google search. They use the "click to call" option. 6
    • 58% of smartphone users will interact with brands whose mobile sites or apps remember their past behavior. 6
    • 54% of mobile brand experiences are video or image-based. 6
    ๐Ÿ˜ฎ
    The stats for mobile optimization are astounding.

    Here Google, the king of online searches is telling us that having a mobile-friendly site, and using video or images to get your brand messages across, can directly influence your sales.

    In fact, not using mobile data traffic to plan your strategies could leave your business falling behind.
    • 61.5% of Latin American consumers prefer online shopping over in-store shopping on Black Friday. 9
    • 54.4% of consumers in Latin America said they purchased something after seeing a mobile ad during the Black Friday period. 9
    • More than 50% of sales in the travel and hospitality industry come from mobile and digital sales. 1
    • 69.4% of internet users between 16 and 64 used a mobile shopping app. 10
    • 69% of marketing organizations use mobile channels to drive ecommerce sales. 11
    • 71% of marketing companies tracked mobile analytics as part of their KPIs. 11
    • The median download rate for mobile devices across the world is 29.9Mbps. 10
    ๐Ÿ’ก
    Mobile sales channels are much more convenient for shoppers than standing in those long lines during major sales events like Black Friday.

    Mobile apps are better equipped to handle the influx of logins and can also offer users personalized offers, unique discounts, abandoned cart recovery, and saved payment details. (Better yet, they can shop in their pajamas.)

    The faster download speeds also indicate that streaming 4K videos is possible for more than half of the world's population, opening a new dimension for mobile ads.

    Mobile Marketing Sales Statistics ๐Ÿ“Š

    Historically, there was a bit of resistance to mobile transactions, with consumers complaining about being able to see their details on such a tiny screen and the security risks around mobile payments.

    Now that smartphone screens have gotten larger and mobile internet security has been revamped, there is a surge of online shopping through mobile devices.

    • Mobile commerce sales were expected to reach $3.56 trillion in 2021, a growth from previous years and a trend that is continuing in the post-covid world. 12
    Mobile devices currently account for 72.9% of ecommerce sales. 12
    • 4 out of 5 consumers questioned expressed that they use smartphones for online shopping. 4
    • During the Black Friday rush, 54.4% of consumers in Latin America stated they purchased an item after viewing a mobile ad. 9
    • 50+% of sales in the travel and hospitality industry come from mobile and digital sales. 1
    ๐Ÿ’
    It's fairly evident that mobile sales channels are booming, while the stats indicate that it hasn't fully taken over yet, the expected growth tells us that if your business doesn't have a separate mobile marketing strategy, you're losing money!
    • 80% of smartphone users are more likely to purchase from companies with mobile-friendly websites or mobile apps that help to answer their questions. 6
    • Approximately 6 out of 10 potential customers base their choice of retailer on whether or not the brand has a mobile-optimized website. 6
    • 46% of people in the U.S. admitted to searching for more information about a product or service through a mobile app. 3
    • Close to 90% of people who recommend a brand do so after having a positive experience on their mobile site. 6
    ๐Ÿ””
    When it comes to consumers and mobile marketing, their expectations in brands have skyrocketed.

    People want mobile sites that answer their FAQs and can provide crucial information on products. They also aren't afraid to leave reviews if your mobile sites aren't on par with the best in the industry.

    But what about Marketers themselves? Have they truly adopted a mobile-first approach?

    Check out these important mobile advertising stats ๐Ÿ‘‡
    • Advertisers and Marketers admit to spending 51% of their marketing budget on mobile advertising. 1
    • Mobile advertising spending is set to reach a record high of $327.1 billion in 2022. 1
    It definitely seems like mobile is winning the marketing race!

    Mobile Marketing Usage Statistics ๐Ÿ’โ€โ™‚๏ธ

    Studies have found that the average smartphone user unlocks their device up to 110 times per day.

    We knew that mobile usage statistics would be high but these are literally off the charts.

    • People spend at least 5 hours a day on their smartphones. That's a third of their awake time on mobile. 7
    • Currently, 66.6% of the global population owns and uses a mobile device. 1
    • By 2025, the number of operational mobile devices is expected to reach 18.22 billion which is way more devices than we have people. 1
    • Mobile devices accounted for more than 56% of global web traffic in March 2022, which is a 54% increase from last year. 10
    • At the moment, China contains the highest number of active mobile phone users (1.6 billion) in the world. 1
    ๐Ÿ‘‰
    Mobile internet users are slowly surpassing desktop browsers.

    This makes sense since people spend most of their days looking at their smartphone screens.
    • 69% of internet users in the US admit they look for customer reviews on their phones while in a store before they speak to an employee. 12
    • 58% of them are also using their phones to compare products similar to the ones theyโ€™re thinking about purchasing in your store. 12
    • 69.4% of people on the internet between the ages of 16 and 64 used a mobile shopping app at least once. 10
    ๐Ÿ’ก
    In this digital age, your brand identity could be trashed in a second by negative reviews and mobile devices only make it more accessible for consumers to get their hands on this information.

    Mobile Marketing Growth Statistics ๐Ÿ“ˆ

    Probably one of the most important set of statistics for mobile marketers is the growth rate of mobile marketing.

    Is smartphone usage for sales really a growing platform or a trend that will eventually fade?

    Let's take a look ๐Ÿ‘‡

    • The number of smartphone users grew from 3.6 million in 2016 to 6.2 million in 2021. That's a massive jump in five years. It's projected to grow to 7.6 million in 2027. 1
    ๐Ÿ™†
    We'll admit, the forecasted growth isn't as huge as what was previously achieved but keep in mind that during the unprecedented lockdown period, a number of digital habits changed.

    And the fact that mobile usage is growing at all sends a clear message that it's a platform marketers should embrace for their brand's strategies.

    • The global mobile marketing market was estimated at 11 billion U.S. dollars in 2020 and was predicted to reach 57.85 billion U.S. dollars by 2030. This signifies a compound annual growth rate (CAGR) of more than 18%. 1
    • In 2022, mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide. 1
    This figure marks an increase of 17.2% compared to 2021!
    • Furthermore, mobile ad spending is predicted to reach 399.6 billion by 2024. 1
    • In 2019, advertising spending on app installs totaled 57.8 billion U.S. dollars worldwide and is now set to grow to 118 billion U.S dollars by the end of 2022. 1
    • Mobile apps are estimated to produce more than $613 billion in revenue by 2025. ^1^
    ๐Ÿ’ก
    This massive cash injection into the global mobile app advertising spend account has been largely due to its turnover rates as well as mobile user adoption in developing countries within Africa, India, China, and Indonesia.

    Social Media Mobile Marketing Statistics ๐Ÿคณ

    Let's face it most of the time we spend on our phones is taken up by the different social media apps.

    In fact, social media marketing strategies play a huge role in online sales.

    It's become so convenient that consumers don't have to leave the app to make a purchase, making social media not just a marketing platform but a sales one as well.

    • 69% of Gen Z social media subscribers say they find themselves returning to creators or content that feels comforting. 6
    • Seven out of 10 minutes spent on mobile in 2021 were used for social media and video apps. 14
    • 4 in 5 working professionals currently use social media for work-related communication. 10
    • Approximately $60 billion in revenue was generated from the Facebook mobile app in 2021. 2
    • Facebookโ€™s global advertising audience reached 2.1 billion in April 2022. 15
    81.8% of Facebook users said they only access the platform via mobile while 1.5% admitted they used laptops or desktops. 16
    • Facebook is the most widely used social platform for news among US adults with 31% saying they regularly stay up to date via the Facebook app. 17
    • Instagram earned $47.6 billion in revenue in 2021.2
    • The Instagram app is mostly used in the U.S. and India, with a share of 140 million Instagram accounts each. 3
    • 84% of people use Instagram for discovering new products.3
    • 48% of people who saw an influencer talking about a product on an Instagram story subsequently bought the item. 3
    ๐Ÿ’ก
    Both the Facebook and Instagram mobile apps have high conversion potential.

    More and more people turn to influencers when it comes to purchasing products and it shows in the revenue generated through these social media apps.

    The reason why mobile bests web browsing when it comes to popular social media apps, is the lack of features that websites have.

    Mobile is more convenient since people can easily upload pictures they've taken and can share content out of the app with more ease.
    • Marketers can now reach 970 million adult users through ads on TikTok. 10
    • TikTok generated an estimated $4.6 billion in revenue in 2021, a 142% increase from 2020. 2
    • More than half of all US adults use TikTok every month. 10
    • TikTok users spent more than $620 million on the app in the first three months of 2022. 10
    • 77% of TikTok app users say they use the platform to look for funny and entertaining content. 10
    ๐Ÿ‘‰
    TikTok is the new social media app on the scene that has been dominating users' screen time on smartphones for the past three years.

    As a mobile-first app, any marketing done on this platform has to be properly optimized for mobile.

    The key to TikTok marketing is letting users have a seamless experience when it comes to switching between entertainment videos and ads.

    Here as well influencer marketing is a huge deal and can generate a windfall of profits.
    • 93% of Twitter videos are viewed on mobile devices. 5
    • Twitter generated $5 billion in revenue in 2021 achieving a 35% year-on-year increase. 2
    • Snapchat revenue increased by a whopping 63% in 2021 to $4.1 billion. 2
    • Snapchat data indicate that marketers can now reach more than 589 million users on Snapchat. 10
    • Pinterest generated $2.5 billion in revenue in 2021 which was a 56% increase year-on-year. 2
    • 37.9% of Pinterest users said that they use the platform to follow or research brands. 10
    ๐Ÿ’ก
    Twitter, Snapchat, and Pinterest have seen year-on-year growth in their revenue, proving once again that social media mobile app revenue will be a key play in ecommerce sales.
    • Mobile devices account for more than half of YouTube views. 18
    • YouTubeโ€™s potential advertising reach is 2.562 billion subscribers. 16
    • 83% of social media users watched YouTube for soothing content to help them relax. 6
    • Subscribers spend an average of 23.7 hours per month on the YouTube Android App. 16
    • More than two-thirds of U.S. teens and adults could recall the names of specific brands highlighted in YouTube influencer videos. 19
    • 86% of consumers said they purchased or considered purchasing a YouTube influencer-endorsed product. 19
    ๐Ÿ’
    Youtube has its fair share of mobile users and is possibly one of the best social media networks for mobile marketing.

    Youtube reaches a wider demographic and most of your ads are videos so it's easier for consumers to retain the information.

    Mobile Marketing Apps Statistics โš’๏ธ

    Mobile apps make up 92.5% of smartphone users' device usage time and form the basis of brands' mobile marketing strategies.

    Let's take a look at the most important mobile app statistics that digital marketers need to know in 2022.

    • 2021 yielded 230 billion global app downloads and saw a significant rise in usage as well as consumer spending. 14
    • Mobile apps are forecasted to produce more than 613 billion U.S. dollars in revenue by 2025. 1
    Global mobile gaming app revenues are expected to grow from $86.9 billion in 2020 to $103.5 billion in 2022. 1
    • Mobile gaming is the biggest revenue segment of the worldwide gaming market which is not an easy feat considering the popularity of other gaming platforms. 1
    • 233 apps and games brought in more than $100 million in 2021. ย 14
    ๐ŸŽฎ
    Speaking of gaming, in 2021 Roblox and Genshin Impact further increased the growth in consumer spending.
    • Google Play is the largest mobile app store with 3.5 million apps available to download. The Apple App Store comes in second with roughly 2.2 million available apps for iOS. 1
    • 57% of people stated they look for an app to learn more about a product/service. 3
    • Video marketing was reportedly the most expensive type of ad to drive conversions on both Android and iOS apps. 1
    ๐Ÿ’ก
    Mobile app revenue has been on the rise with the gaming category bringing in most of the dollars.

    The improved graphics and design help mobile games match the popularity and usage of desktop and console games.

    Mobile Ecommerce Statistics ๐Ÿ›’

    Mobile ecommerce or m-commerce refers to the marketing and selling of items on a mobile device. It's a huge market that has recently seen exponential growth.

    Here are all the mobile stats you need to know to properly future-proof your m-commerce strategy.

    • Mobile commerce comprises more than 70% of all e-commerce sales. 7
    The number of mobile shoppers in the US is predicted to surpass 187 million by 2024. 1
    • 49% of the global customer base uses smartphones for shopping. 13
    • The mobile wallet market is predicted to generate $3.5 trillion in 2023. 13
    • Walmart Shopping & Grocery remains the number one mobile shopping app in the United States post-covid-19. 1
    • 63% of consumers expect brands to use their purchase history to provide them with personalized experiences. 6
    • Mobile-first markets spend a third of waking hours on mobile. 14
    • 43% of smartphone owners rate online shopping as one of their top activities. 1
    ๐Ÿ””
    Consumers are not only using their mobile devices to transact, but they're also starting to expect more out of brands when it comes to mobile optimization.
    • iOS brings in more shopping conversions (2.11%) than Android (1.81%). 13

    ๐Ÿ‘‰ European and North American countries are expected to generate the most m-commerce market revenue between 2020 and 2024. 13

    • The number of people using mobile payments in the US is expected to rise to 80 million by 2023. 19
    • 83% of consumers use a shopping app on their smartphones while inside a retail store. 20
    • Mobile stats in Malaysia indicate that mobile commerce supersedes the growth of ecommerce and is growing at a CAGR of 19.7%. 21
    ๐Ÿ’ก
    Ensuring that consumers have positive brand experiences on mobile is key to success.

    The growing rate of m-commerce shows that it's on its way to outperforming ecommerce and has already done so in certain areas (Malaysia).

    Shoppers are either using mobile as a stand-alone platform to complete transactions or combining it with other sales platforms to score better deals.

    Mobile Email Marketing Statistics ๐Ÿ“ง

    Email is the leading conversion platform in any digital marketing strategy. While the traditional consensus was to view and respond to emails on desktop devices, Gmail has significantly dented that notion.

    The availability of easy-to-use and intuitive mobile email apps has led the transition to mobile email marketing.

    Just take a look at these mobile traffic stats for email!

    • 35% of business professionals view their emails on mobile devices. 7
    • Mobile phones are used as emailing devices by 1.7 billion people. 22
    • 42.3% of users delete emails that are not optimized for mobile devices. 23
    • Mobile email views outrank desktop views by up to 3x. 23
    • 85% of users access their inboxes on a mobile device. 24
    36.3% of global email opens are done through mobiles. Despite this mobile marketing trend, 20% of marketing campaigns are not properly optimized for mobile. 24
    • 75% of Gmail users read their emails on a smartphone or tablet. 22
    • Appleโ€™s email application is the most used platform for mobile emails. 25
    • Thereโ€™s a 65% higher chance that visitors will view your website after reading a mobile email. 25
    ๐Ÿ’
    The trend toward mobile email opens is something marketers have to be aware of and prepare for.

    More than half of people using emails have a mobile app for it and actively use the app throughout the day.

    Even in professional settings, more and more users are adopting mobile due to convenience.

    Whether you're targeting B2B or B2C audiences, leveraging a mobile email strategy should be a part of your plans.

    Mobile Marketing Vs. Desktop Statistics ๐Ÿ–ฅ๏ธ

    We've looked at key stats in the mobile marketing industry but I'm sure what you all really want to know is how mobile stacks up against desktop.

    Which platform should you invest more of your brand's budget and time in? Let's find out ๐Ÿ‘‡

    • Desktop internet usage dropped from 41.52% to 37.08%, in one year while mobile usersโ€™ share grew from 56.05% to 60.66%. 13
    ๐Ÿ’ก
    Mobile search traffic is growing at a rapid rate since in most cases it offers more benefits than desktop.

    For example, searching for a business on google's mobile app or widget gives you the ability to call that business in one click, something desktop can't compete with.
    • 58% of cross-platform sales use mobile to finalize the purchase. 26
    • By the end of 2022, mobile ad spending will surpass desktop. 1
    • An estimated 51% of advertising spend will go to mobile and 49% to desktop. 1
    • Mobile bounce rate averages 67.4%, while desktop drops down to 32%. 13
    ๐Ÿ‘‰
    Now, while the bounce rate isn't a good thing for mobile marketers, it is important to note that mobile is getting in more views.
    • Social media takes 25% of all digital media consumption and is mainly via mobile apps. 13
    • More than 63% of google searches are performed on mobile. 6
    • The mobile market share is more than 20% bigger than desktop. 27
    Over 50% of page views came from cell phones. 1
    • 79% of all keywords rank differently on mobile and desktop. 28
    • 47% of keywords in the top 20 have different positions on desktop and mobile. 28
    • 62% of organic searches display different results on different platforms. 28
    ๐Ÿ’
    As an overall trend, we can see that mobile is taking over when it comes to time spent on devices and google searches.

    However, desktop is still a player in the marketing and sales industry and it's important to not neglect the time spent on this channel.

    What's more interesting however is that mobile searches display different results to desktop.

    This indicates that tweaking your strategies to include mobile doesn't cut it anymore. You need to be properly optimizing and tracking your mobile users.

    The Benefits Of Mobile Marketing ๐Ÿ‘Œ

    Mobile marketing is the future! Its benefits outweigh traditional and other digital platforms for undisputable reasons.

    • You can reach your customers anywhere at any time.
    • The number of smartphone users is growing.
    • More and more consumers are actively searching for products and services on mobile devices.
    People spend most of their time on social media and social media is primarily accessed through mobile apps.
    • Video advertising on platforms like TikTok and Youtube is more easily retained by consumers.
    • Mobile email users are growing.
    • Marketers are spending more on mobile marketing than on desktop.

    It's fairly evident from these mobile marketing statistics that having a well-developed mobile marketing campaign as part of your cross-channel strategy will take your business to far greater heights.


    Sources

    1. Number of mobile devices worldwide 2020-2025,ย  Mobile advertising spending worldwide from 2007 to 2024, Number of apps available in leading app stores as of 2nd quarter 2022, Mobile marketing market size worldwide from 2020 to 2030, Mobile gaming app revenue worldwide from 2019 to 2022 by Statista
    2. App Data by Business Of Apps
    3. Mobile Marketing Statistics by Semrush
    4. From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market? by Comscore
    5. Video is happening on Twitter by Twitter
    6. How speeding up your mobile site can improve your bottom line, The consumer behaviors shaping the next generation of mobile experiences, Soothing videos: The surprising trend capturing Gen Zโ€™s attention, The 3 areas brands should invest in to improve consumer experiences on mobile,ย  Mobile In-store Purchase Statistics by Google
    7. The Most Relevant Mobile Marketing Statistics in 2022 by Review42
    8. 135+ Important Mobile Marketing Statistics & Facts by Siteefy
    9. Black Friday & Cyber Monday Shopping Survey by Digital Turbine
    10. MORE THAN 5 BILLION PEOPLE NOW USE THE INTERNET by We Are Socialย 
    11. State of Marketing in 2021 by Salesforce
    12. MOBILE COMMERCE SALES IN 2022 by Orbelo
    13. 51 Mobile vs. Desktop Usage Statistics For 2022, 63+ Wowing M-Commerce Statistics for 2022 by TechJury
    14. STATE OF MOBILE 2022 by Data.ai
    15. Facebook statistics and trends by Data Reportal
    16. 150+ Social Media Statistics that Matter to Marketers in 2022 by Hootsuite
    17. The Social Media Platforms Used Most by Journalists by Marketing Profs
    18. 40 Mind Blowing YouTube Facts, Figures and Statistics โ€“ 2022 by FortuneLords
    19. Creators will be the centerpiece of YouTubeโ€™s growth efforts by Insider Intelligence
    20. 7 Reasons Smartphones Are Invaluable for Fashion Retail by Scandit
    21. 2020 E-commerce Payments Trends Report: Malaysia by JP Morgan
    22. The Ultimate Mobile Email Open Statistics by Easy Sendy
    23. 18 Essential Email Marketing Statistics: 2020 Edition by Salescycle
    24. 25 Mobile Email Statistics & Facts for 2022 by 99 firms
    25. Email Client Market Share in July 2021: A Peek at Dark Mode Usage and Android vs. iPhone Outside of the US by Litmus
    26. Global Mobile eCommerce Statistics, Trends & Forecasts by Merchant Savvy
    27. Desktop vs Mobile vs Tablet Market Share Worldwide by Stat Counter
    28. BrightEdge Research: Mobile-First Index, Rank and Content Differences by Bright Edge